It doesn’t need repeating, but we’ll do it anyway: advertising is shifting from traditional ad tactics to the digital realm. With travelers on social media more than ever before, travel marketers must find ways to inspire them to visit your destination, use their airlines, book their hotel rooms, and enjoy those attractions. As a destination ... <a title="Google vs. Facebook with Travel Marketing: Who’s Better?" class="read-more" href="https://newstaging.evokad.com/travel-marketing-google-facebook/" aria-label="Read more about Google vs. Facebook with Travel Marketing: Who’s Better?">Read more</a>

This month, our social media coordinator dives into the Apple iOS14 and what it means for Facebook Ad marketing. But before we get into the technical side of things, our in-house expert covers a quick to-do list for marketers looking to optimize their ads while navigating through the new update. Stay tuned for Part 2 ... <a title="Adapt or Get Left Behind: How to Survive the Facebook Ads & Apple iOS14 Update" class="read-more" href="https://newstaging.evokad.com/facebook-ads-apple-ios14-update/" aria-label="Read more about Adapt or Get Left Behind: How to Survive the Facebook Ads & Apple iOS14 Update">Read more</a>

Some not-so-breaking news to kick off your 2021—your medical practice should be using social media as a tool to acquire new patients, engage with existing patients and foster a relationship with your community. While that statement shouldn’t come as a shock to you given the latest trends in healthcare digital marketing, for many healthcare organizations, ... <a title="How Your Medical Practice Can Stand Out on Social Media in 2021" class="read-more" href="https://newstaging.evokad.com/medical-practice-social-media/" aria-label="Read more about How Your Medical Practice Can Stand Out on Social Media in 2021">Read more</a>

As travel marketers, OTT and CTV may be the campaign game-changers you have been waiting for. Wanderers, travel-lovers, family adventure-seekers, and globetrotters all spend hours watching television and video, but their viewing habits have changed in recent years. Instead of watching traditional TV, they are now watching their favorite TV shows and movies through CTV ... <a title="Travel Marketing in 2021: Leaning into OTT and CTV" class="read-more" href="https://newstaging.evokad.com/travel-marketing-ott-ctv/" aria-label="Read more about Travel Marketing in 2021: Leaning into OTT and CTV">Read more</a>

Over 200 million Facebook posts are accompanied by the hashtag #food, making it a widespread topic on this social channel. Whether it’s a snap of a steak dinner on a special occasion or a unique dining experience that’s worth the share with friends and family, restaurant-goers make their outings known through a quick click of ... <a title="The 5 Sales-Driving Facebook Marketing Essentials Restaurant Marketers Need to Know" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-essentials-facebook/" aria-label="Read more about The 5 Sales-Driving Facebook Marketing Essentials Restaurant Marketers Need to Know">Read more</a>

When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You get in your car and pull out your phone to do a quick search for ... <a title="Local SEO: 3 Simple Tactics for Finance Marketing" class="read-more" href="https://newstaging.evokad.com/simple-tactics-finance-marketing/" aria-label="Read more about Local SEO: 3 Simple Tactics for Finance Marketing">Read more</a>

Lead generation is a big deal for credit unions. We’ve previously shared tips on bridging the generational gap and leveraging social media marketing as a means of lead generation in the financial industry. But consumers are continually changing, so our lead generation strategies must also change. We’ve compiled updates of the top 3 lead generation ... <a title="Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-lead-generation/" aria-label="Read more about Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends">Read more</a>

During the peak of COVID-19, gift cards became a lifeline for the restaurant industry to pay rent and other expenses while lockdowns were in place. Many restaurants that didn’t offer gift cards before began offering them to drive some revenue. In contrast, restaurants that previously sold them began promoting gift cards heavily on their social ... <a title="7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-gift-cards/" aria-label="Read more about 7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits">Read more</a>

Digital tactics have become a fundamental component of any travel marketing strategy. The evolution of marketing has transcended the travel industry into something more than just reaching an audience, it’s become about building connections. While it may sound budget draining and time consuming to integrate an effective digital presence into a strategy, it couldn’t be ... <a title="4 Effective Ways to Add Digital Tactics to Your Travel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/digital-trends-travel-marketing/" aria-label="Read more about 4 Effective Ways to Add Digital Tactics to Your Travel Marketing Strategy">Read more</a>

Instagram in 2010 started out like most social media platforms: a place to share personal pictures, selfies, pets, and even food. Since then, it has stabilized itself as one of the most important marketing tools an agency can have. Over 1 billion monthly users are currently active on the site, with 60 million photos posted ... <a title="Defining Your Brand Through Instagram Marketing Tactics" class="read-more" href="https://newstaging.evokad.com/instagram-brand-marketing-tactics/" aria-label="Read more about Defining Your Brand Through Instagram Marketing Tactics">Read more</a>