The brainstorming and research are complete and the team is now pursuing a national awareness campaign. Have you considered all the nuances to deliver a winning promotion? A properly run awareness program can be an effective tool to drive traffic to a company’s website and social media outlets, and ultimately to develop a deeper brand connection with consumers. And with ... <a title="Building a Winning National Awareness Program" class="read-more" href="https://newstaging.evokad.com/building-a-winning-national-awareness-program/" aria-label="Read more about Building a Winning National Awareness Program">Read more</a>

Social media is like the stepper machine at the gym. It’s always moving and hard to keep up with; however, if you build a fitness plan, you’ll be in good physical shape. Social media has evolved to become an essential tool in an organization’s marketing ensemble, and in their efforts to keep up with the commitment, more college students are being hired to manage social media who have no formal education in the subject. The mentality, “the intern can do it,” can be a dangerous mindset.<br/> <a class="button_link2" href="/2012/04/whos-managing-your-companys-social-media/"><span>Read More</span></a>

When you’re tweeting for a 10,000 person ad agency, should your tweets be written in the first person or the third person? We hosted a SMWNY Social Media Week called “The voice behind the curtain,” at which we asked four intrepid ad agency tweeters to share stories and insights about representing entire organizations of creative ... <a title="BlogAds.com Notes @evoklarry as #1 Followed ‘I’ Twitter Account" class="read-more" href="https://newstaging.evokad.com/blogads-com-notes-evoklarry-as-1-followed-i-twitter-account/" aria-label="Read more about BlogAds.com Notes @evoklarry as #1 Followed ‘I’ Twitter Account">Read more</a>

Perhaps you stumbled upon it on a friend’s page or you might be an early adopter to the latest feature from the great minds of Facebook: Timeline is coming, and it’s coming in a matter of days. Facebook Timeline was introduced last fall and, until most recently, was optional. On March 30, the more than ... <a title="March 30 is Approaching. Is Your Brand’s Facebook Page Ready?" class="read-more" href="https://newstaging.evokad.com/march-30-is-approaching-is-your-brands-facebook-page-ready/" aria-label="Read more about March 30 is Approaching. Is Your Brand’s Facebook Page Ready?">Read more</a>

In this day and age, social media is running through the veins of not only our personal life, but our businesses as well. Half a decade ago, I don’t know what was more painful…having a tooth pulled or getting a client to agree on a social media plan. That was after, of course, we went ... <a title="Affinity Groups and Social Media" class="read-more" href="https://newstaging.evokad.com/affinity-groups-and-social-media/" aria-label="Read more about Affinity Groups and Social Media">Read more</a>

With many social media resources at today’s society’s fingertips, people are getting connected with others across the world with just one click. We all do it to maintain relationships, start new ones, catch up on old ones and probably the most important one in today’s economy – networking. Everywhere you go you are networking, making ... <a title="Universities: Re-member Your People" class="read-more" href="https://newstaging.evokad.com/universities-re-member-your-people/" aria-label="Read more about Universities: Re-member Your People">Read more</a>