Social Media Marketing Why is a social media marketing plan important for your business? It’s simple — social media is one of the most effective methods of connecting with your audience in a meaningful way. Interacting with your audience on social platforms can generate customer loyalty and increase your brand awareness. Having a presence on ... <a title="Social Media Marketing Guide: Audience Targeting by Platform" class="read-more" href="https://newstaging.evokad.com/social-media-marketing-audience-targeting/" aria-label="Read more about Social Media Marketing Guide: Audience Targeting by Platform">Read more</a>

Twitter is one of the most popular social media companies in the world, with over 217 million active users daily. The platform is best known for enabling easier and faster conversation online and is the go-to for media companies, journalists and news companies to share breaking news and important stories. Brands are using this platform ... <a title="Social Media Marketing Guide: Critical 2022 Twitter Updates" class="read-more" href="https://newstaging.evokad.com/twitter-marketing-guide-2022/" aria-label="Read more about Social Media Marketing Guide: Critical 2022 Twitter Updates">Read more</a>

Whether you started using Instagram as a consumer or a marketer, you know that the app has been through several changes since it was first established in 2010. Through all of these changes, 2022 may be the year that Instagram will be changing the most as it plans to roll out some of its most ... <a title="The Instagram 2022 Updates: Your Marketing Strategy Guide" class="read-more" href="https://newstaging.evokad.com/instagram-2022-updates-marketing-strategy-guide/" aria-label="Read more about The Instagram 2022 Updates: Your Marketing Strategy Guide">Read more</a>

There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements of their life, relating specifically to health, financial, and other sensitive categories, there are ways ... <a title="Pros of Using Non-PII in Behavioral Targeting" class="read-more" href="https://newstaging.evokad.com/using-non-pii-behavioral-targeting/" aria-label="Read more about Pros of Using Non-PII in Behavioral Targeting">Read more</a>

From the moment your customers take the first bite of one of your unique dishes, they’re hooked. The problem is that if your target audience never hears about your restaurant, they can’t experience your culinary prowess. So, how do you get more people through the door or on your online ordering page? You may have ... <a title="New Consumer Trends to Watch for in 2022: Restaurant Owners Marketing Guide" class="read-more" href="https://newstaging.evokad.com/2022-consumer-trends-restaurant-industry/" aria-label="Read more about New Consumer Trends to Watch for in 2022: Restaurant Owners Marketing Guide">Read more</a>

The days when organic content was the key to having a strong digital presence in the social media landscape are over. With new competitors arising every day, it is not enough to rely on organic posts as your only social media strategy. Connecting with the right audience has become a difficult obstacle to overcome. More ... <a title="Boosted Posts: An Important Addition to Your Social Media Strategy" class="read-more" href="https://newstaging.evokad.com/boosted-posts-social-media-strategy/" aria-label="Read more about Boosted Posts: An Important Addition to Your Social Media Strategy">Read more</a>

From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market isn’t exclusively for luxury brands and goods. High-net-worth individuals and households falling into the category ... <a title="Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing" class="read-more" href="https://newstaging.evokad.com/target-affluent-consumer-cpg/" aria-label="Read more about Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing">Read more</a>

The travel and tourism industry has been rolling with the punches for the last year and a half, and now there’s more trouble on the horizon. As consumers have grown more aware of how their data is used, their personal privacy has become a growing concern, causing the government to step in to regulate how ... <a title="Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/destination-marketing-third-party-cookies/" aria-label="Read more about Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy">Read more</a>

Social media has experienced a staggering growth rate since 2004, and it’s not pumping the brakes any time soon. Credit unions that don’t hop on board with the latest tactics and trends will simply find themselves buried in the dust of yesterday’s sorrows. Today, it takes more than just a content calendar filled with scheduled ... <a title="3 Effective Ways Credit Unions Can Grow Engagement on Social Media" class="read-more" href="https://newstaging.evokad.com/improving-credit-union-social-engagement/" aria-label="Read more about 3 Effective Ways Credit Unions Can Grow Engagement on Social Media">Read more</a>

How can I better engage with my customer base? Is there a quick and easy way to ramp up my website traffic? What do I have to do to get some positive Yelp reviews? If you’re a restaurant owner and you’ve ever asked yourself these questions, then read further for the answers. These are Evok’s ... <a title="The New Restaurant Marketing Toolkit: What’s Trending in 2021" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-toolkit-2021/" aria-label="Read more about The New Restaurant Marketing Toolkit: What’s Trending in 2021">Read more</a>