Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your everyday visitors. And we’re not just talking social influencers that are getting paid for the ... <a title="Modernizing Your Destination Marketing with UGC" class="read-more" href="https://newstaging.evokad.com/modernizing-destination-marketing/" aria-label="Read more about Modernizing Your Destination Marketing with UGC">Read more</a>

Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There are a multitude of ways to measure brand awareness, such as website traffic, surveys, impressions, ... <a title="4 Ways to Gain Share of Voice for Credit Unions" class="read-more" href="https://newstaging.evokad.com/gaining-share-of-voice-credit-unions/" aria-label="Read more about 4 Ways to Gain Share of Voice for Credit Unions">Read more</a>

Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the “best nature hikes for families with a great nightlife scene” might not be the best ... <a title="Destination Marketing Tricks: Choosing the Perfect Travel Niche" class="read-more" href="https://newstaging.evokad.com/choose-perfect-travel-niche-market/" aria-label="Read more about Destination Marketing Tricks: Choosing the Perfect Travel Niche">Read more</a>

For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be significant, navigating these channels can be complicated. For starters, which platform offers the greatest ROI ... <a title="Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-google-facebook/" aria-label="Read more about Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement">Read more</a>

Using Video to Tell a Story Mobile video consumption is rising by over 100% every year, making video a strong marketing tool for healthcare providers to share fun and helpful information about not only their brand but healthcare as a whole. Through quality content and the right audience healthcare providers can drive engagement rates to ... <a title="Instagram Marketing for Healthcare Practices: Using Videos to Connect" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-instagram-videos/" aria-label="Read more about Instagram Marketing for Healthcare Practices: Using Videos to Connect">Read more</a>

In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks to credit unions. But on the other hand, loyal members are becoming stronger and more ... <a title="Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-acquisition/" aria-label="Read more about Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year">Read more</a>

It doesn’t need repeating, but we’ll do it anyway: advertising is shifting from traditional ad tactics to the digital realm. With travelers on social media more than ever before, travel marketers must find ways to inspire them to visit your destination, use their airlines, book their hotel rooms, and enjoy those attractions. As a destination ... <a title="Google vs. Facebook with Travel Marketing: Who’s Better?" class="read-more" href="https://newstaging.evokad.com/travel-marketing-google-facebook/" aria-label="Read more about Google vs. Facebook with Travel Marketing: Who’s Better?">Read more</a>

The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt to these new norms. Patients are looking to digital tools for the fastest means of ... <a title="Digital Marketing Statistics on the Rise in Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-digital-statistics/" aria-label="Read more about Digital Marketing Statistics on the Rise in Healthcare Marketing">Read more</a>

It’s been the better part of a year since the first coronavirus-related lockdown went into effect and our lives haven’t looked the same since. We predict they never will. With the reopening of schools and offices, as well as the rollout of the COVID-19 vaccine, certain aspects of peoples’ day-to-day lives may be inching towards ... <a title="COVID-19’s Lasting Impact on Retail & How It’s Reshaped CPG Marketing Strategies" class="read-more" href="https://newstaging.evokad.com/covid-cpg-marketing-strategies/" aria-label="Read more about COVID-19’s Lasting Impact on Retail & How It’s Reshaped CPG Marketing Strategies">Read more</a>

When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You get in your car and pull out your phone to do a quick search for ... <a title="Local SEO: 3 Simple Tactics for Finance Marketing" class="read-more" href="https://newstaging.evokad.com/simple-tactics-finance-marketing/" aria-label="Read more about Local SEO: 3 Simple Tactics for Finance Marketing">Read more</a>