In 2018, approximately 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion in 2021. Social networking platforms, like Facebook, Instagram, Twitter, and even Tik Tok, provide users with a variety of tools, features, and formats to share and promote content. Their use has become an integral ... <a title="How to Use Social Media for Entertainment Industry" class="read-more" href="https://newstaging.evokad.com/social-media-entertainment-industry/" aria-label="Read more about How to Use Social Media for Entertainment Industry">Read more</a>

There’s fierce competition in the financial industry when it comes to climbing the organic rankings on search engines, and with 75% of users never venturing out to the second page of search engine results, it makes it that much more difficult to win the trust of prospective members for many banks and credit unions. Luckily, ... <a title="How Pay-Per-Click (PPC) is Changing the Financial Landscape" class="read-more" href="https://newstaging.evokad.com/how-pay-per-click-ppc-is-changing-the-financial-landscape/" aria-label="Read more about How Pay-Per-Click (PPC) is Changing the Financial Landscape">Read more</a>

Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective patients, but have seen your ads disapproved? Or worse, your Google Ads account has been banned. Are you wondering where you went wrong? This is a common scenario that medical marketers face due to a lack of ... <a title="Top Google Healthcare Search Engine Marketing (SEM) Challenges" class="read-more" href="https://newstaging.evokad.com/top-google-healthcare-search-engine-marketing-challenges/" aria-label="Read more about Top Google Healthcare Search Engine Marketing (SEM) Challenges">Read more</a>

With so many CPG brands aiming to stand out online, it’s more important than ever to understand how search engines work and have an effective search engine optimization (SEO) strategy in place. You can’t just create content, post it to your website, and expect consumers to find it online. You need to implement a solid ... <a title="Voice Search & More Search Engine Optimization Trends in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-trends-2020-voice-search-optimization/" aria-label="Read more about Voice Search & More Search Engine Optimization Trends in CPG Marketing">Read more</a>

The number of people turning to search engines to look for specific types of food, restaurants, and cuisines is increasing every day. About 80% of customers have searched for a restaurant on their smartphone. Advertising through popular PPC channels, such as Google Ads or Facebook, will help your restaurant stand out amongst competitors and drive ... <a title="PPC Restaurant Marketing Strategies: 2020 Tips and Trends" class="read-more" href="https://newstaging.evokad.com/ppc-restaurant-marketing-strategies-2020-tips-and-trends/" aria-label="Read more about PPC Restaurant Marketing Strategies: 2020 Tips and Trends">Read more</a>

With 2020 marking the start of a new decade, maybe it’s time to update your CPG’s digital marketing strategy to more accurately target future audiences. Historically, the CPG industry has focused solely on price competition, but this is no longer the case. Today’s market makes it difficult for CPG brands to compete on price since ... <a title="Digital Marketing Strategies for Reaching Future CPG Audiences" class="read-more" href="https://newstaging.evokad.com/digital-marketing-strategies-reaching-future-cpg-audiences/" aria-label="Read more about Digital Marketing Strategies for Reaching Future CPG Audiences">Read more</a>

It’s official—online searches have all but replaced a call to mom or dad whenever a financial question comes up. Parents, colleagues, or that one friend who majored in finance were once the usually-less-than-qualified authority when it came to financial advice. Today, financial consumers have increased access to (more accurate) information online. For financial marketers, that ... <a title="Improving Search Engine Performance for Financial Services and Credit Unions" class="read-more" href="https://newstaging.evokad.com/improving-search-engine-performance-for-financial-services-and-credit-unions/" aria-label="Read more about Improving Search Engine Performance for Financial Services and Credit Unions">Read more</a>

The Impact of Voice Search in Travel Marketing “Alexa, what’s the cheapest flight from Miami to Dallas?” One simple question to a smart device, and a few moments later, your flight is booked. Travelers worldwide are hopping on this voice search trend, using voice assistants like Siri and Alexa to help them make educated travel ... <a title="How Voice Search Is Making a Lasting Impact in Travel Marketing" class="read-more" href="https://newstaging.evokad.com/vso-impact-in-travel-marketing/" aria-label="Read more about How Voice Search Is Making a Lasting Impact in Travel Marketing">Read more</a>

The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the search key. Paired with the convenience of mobile accessibility, search engines have become the right-hand man for many of today’s digital consumers. As ... <a title="Optimizing Your Healthcare Institution for Local Search" class="read-more" href="https://newstaging.evokad.com/optimizing-your-healthcare-seo/" aria-label="Read more about Optimizing Your Healthcare Institution for Local Search">Read more</a>

Diversifying Your Restaurant Menu For Niche Customers “Do you serve gluten-free options?” This question, along with other dietary restriction requests, have become common among restaurant-goers for many reasons. Nearly 32 million people suffer from a food allergy while an estimated 45 million go on some sort of diet each year, making specific food requests progressively ... <a title="Small Menu Changes for a Big Return for Restaurants" class="read-more" href="https://newstaging.evokad.com/small-menu-changes-for-a-big-return-restaurants/" aria-label="Read more about Small Menu Changes for a Big Return for Restaurants">Read more</a>