Search Engine Marketing

Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends

Lead generation is a big deal for credit unions. We’ve previously shared tips on bridging the generational gap and leveraging social media marketing as a means of lead generation in the financial industry. But consumers are continually changing, so our lead generation strategies must also change. We’ve compiled updates of the top 3 lead generation ... <a title="Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-lead-generation/" aria-label="Read more about Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends">Read more</a>

7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits

During the peak of COVID-19, gift cards became a lifeline for the restaurant industry to pay rent and other expenses while lockdowns were in place. Many restaurants that didn’t offer gift cards before began offering them to drive some revenue. In contrast, restaurants that previously sold them began promoting gift cards heavily on their social ... <a title="7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-gift-cards/" aria-label="Read more about 7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits">Read more</a>

4 Effective Ways to Add Digital Tactics to Your Travel Marketing Strategy

Digital tactics have become a fundamental component of any travel marketing strategy. The evolution of marketing has transcended the travel industry into something more than just reaching an audience, it’s become about building connections. While it may sound budget draining and time consuming to integrate an effective digital presence into a strategy, it couldn’t be ... <a title="4 Effective Ways to Add Digital Tactics to Your Travel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/digital-trends-travel-marketing/" aria-label="Read more about 4 Effective Ways to Add Digital Tactics to Your Travel Marketing Strategy">Read more</a>

Reputation & Healthcare Marketing: Digital Trends in Patient Retention

Did you know it can cost up to five times more to attract a new patient than it does to retain an existing one? Beyond that, just a 5% increase in patient retention can boost practice profitability anywhere from 25% to 95%. Sure, acquiring new patients is an ongoing objective as a provider, but losing ... <a title="Reputation & Healthcare Marketing: Digital Trends in Patient Retention" class="read-more" href="https://newstaging.evokad.com/digital-trends-patient-retention/" aria-label="Read more about Reputation & Healthcare Marketing: Digital Trends in Patient Retention">Read more</a>

Restaurant Delivery Marketing: In-House vs Third Party Services

The year 2020 revolutionized the restaurant market and how it operates forever. With social distancing and face mask mandates still prevalent across the county, customers are choosing their outings wisely and restaurants are still struggling to maintain steady sales as many consumers are opting to dine at home. The shift in consumer lifestyle quickly forced ... <a title="Restaurant Delivery Marketing: In-House vs Third Party Services" class="read-more" href="https://newstaging.evokad.com/restaurant-delivery-marketing/" aria-label="Read more about Restaurant Delivery Marketing: In-House vs Third Party Services">Read more</a>

Gaining the Edge in Organic Search with Your Digital Travel Marketing

People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips at least once a month. Another study found that search rates for local attractions and ... <a title="Gaining the Edge in Organic Search with Your Digital Travel Marketing" class="read-more" href="https://newstaging.evokad.com/organic-search-travel-marketing/" aria-label="Read more about Gaining the Edge in Organic Search with Your Digital Travel Marketing">Read more</a>

Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age

The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining, entertainment, and retail. All of this being said, the tourism space is complex, challenging, and ... <a title="Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age" class="read-more" href="https://newstaging.evokad.com/simplify-your-tourism-marketing/" aria-label="Read more about Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age">Read more</a>

Travel SEO Tips: Crushing Organic Search for Your Destination

How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What should I do in the location I want to visit? If your destination’s website has ... <a title="Travel SEO Tips: Crushing Organic Search for Your Destination" class="read-more" href="https://newstaging.evokad.com/travel-seo-tips-crushing-organic-search-for-your-destination/" aria-label="Read more about Travel SEO Tips: Crushing Organic Search for Your Destination">Read more</a>

Your Go-To Guide to Google Core Updates

Google Search is a widespread household name among most people around the world. There was a time when Google was unknown and had minimal effect on the world of search technology. Today, Google handles, on average, 5.6 billion searches per day, 228 million searches per hour, 3.8 million searches per minute, and 63,000 searches per ... <a title="Your Go-To Guide to Google Core Updates" class="read-more" href="https://newstaging.evokad.com/google-core-updates/" aria-label="Read more about Your Go-To Guide to Google Core Updates">Read more</a>

Your Localized Restaurant Marketing Strategy: Local SEO Best Practices

Defining Local SEO Strategies for Restaurant Marketers For brick-and-mortar businesses, like restaurants, local SEO is essential to a sales-driving online presence. Although it is a single component of a more comprehensive SEO strategy, local optimization focuses on boosting online visibility for operations with a physical location or those who do business in a specific area. ... <a title="Your Localized Restaurant Marketing Strategy: Local SEO Best Practices" class="read-more" href="https://newstaging.evokad.com/your-localized-restaurant-marketing-strategy-local-seo-best-practices/" aria-label="Read more about Your Localized Restaurant Marketing Strategy: Local SEO Best Practices">Read more</a>