As the peak of the COVID-19 crisis moves behind us, more and more people are searching for a new normal, and that includes healthcare marketers trying to identify what the new normal for digital healthcare marketing will be after the pandemic. Over the past few months, the virus has not only affected the health of ... <a title="Diagnosing the New Landscape of Digital Healthcare Marketing After COVID-19" class="read-more" href="https://newstaging.evokad.com/diagnosing-healthcare-marketing-after-covid/" aria-label="Read more about Diagnosing the New Landscape of Digital Healthcare Marketing After COVID-19">Read more</a>

For emergency department care to remote patient monitoring for chronic care management and access to care from specialists, telehealth has been changing the way health care is provided the past few years. But with the number of coronavirus cases increasing exponentially with each passing day, health care systems are turning to telemedicine to help contain ... <a title="COVID-19 Outbreak: Telehealth Leads the Charge in Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/covid-19-telehealth-healthcare-marketing/" aria-label="Read more about COVID-19 Outbreak: Telehealth Leads the Charge in Healthcare Marketing">Read more</a>

The demand for urgent care clinics is growing rapidly. According to the CEO of the Urgent Care Association (UCA), the number of clinics has increased exponentially from 6,946 in 2015 to 8,774 in 2018. Moreover, urgent care centers handle about 89 million patient visits each year, more than 29% of all primary care visits in ... <a title="Urgent Care Marketing Trends: Boosting Your Loyalty" class="read-more" href="https://newstaging.evokad.com/urgent-care-marketing-trends-boosting-your-loyalty/" aria-label="Read more about Urgent Care Marketing Trends: Boosting Your Loyalty">Read more</a>

Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective patients, but have seen your ads disapproved? Or worse, your Google Ads account has been banned. Are you wondering where you went wrong? This is a common scenario that medical marketers face due to a lack of ... <a title="Top Google Healthcare Search Engine Marketing (SEM) Challenges" class="read-more" href="https://newstaging.evokad.com/top-google-healthcare-search-engine-marketing-challenges/" aria-label="Read more about Top Google Healthcare Search Engine Marketing (SEM) Challenges">Read more</a>

Today’s patient experience doesn’t just root from doctor visits, it has grown into a cosmic spectrum of touchpoints that starts from the mere second they discover your brand to the daily interactions including social media engagements and text notifications for appointments. Modern technology has shifted what might define the ideal experience for each patient and ... <a title="Healthcare Marketing in 2020: Big Data Analytics 101" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-2020-big-data-analytics/" aria-label="Read more about Healthcare Marketing in 2020: Big Data Analytics 101">Read more</a>

A fast-changing industry powered by emerging technology, unique treatments, and increased advances, modern medicine has redefined healthcare as a whole. And as healthcare shifts and changes, so must the strategies employed to market products, services, and organizations to current and potential consumers of care.  Moving into 2020 and beyond, marketers are positioning digital strategies to ... <a title="Where to Focus Your Healthcare Digital Marketing Strategies in 2020" class="read-more" href="https://newstaging.evokad.com/focus-healthcare-digital-marketing-strategies-2020/" aria-label="Read more about Where to Focus Your Healthcare Digital Marketing Strategies in 2020">Read more</a>

Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments feel they do not have a direct influence on how that experience is delivered and are tempted to place the responsibility of patient experience to the quality ... <a title="Patient Experience: Healthcare Marketing’s Influential Role" class="read-more" href="https://newstaging.evokad.com/patient-experience-healthcare-marketings-influential-role/" aria-label="Read more about Patient Experience: Healthcare Marketing’s Influential Role">Read more</a>

Medical treatments aren’t the only thing evolving in the fast-paced industry of healthcare. As new technologies emerge, healthcare marketing has become a moving target that challenges healthcare operators to keep up—otherwise, fall behind. As more Gen Zers and Millennials enter the market for healthcare providers, practices are faced with the challenge to find the middle ... <a title="Top Digital Marketing Strategies for Healthcare in 2019 and Beyond" class="read-more" href="https://newstaging.evokad.com/top-digital-marketing-strategies-healthcare-2019-beyond/" aria-label="Read more about Top Digital Marketing Strategies for Healthcare in 2019 and Beyond">Read more</a>

Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials feel empowered to use these digital resources to not only share their lives with the world, but also take control of every decision they make. While ... <a title="Reshaping Healthcare Marketing to Target Millennials" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-targeting-millennials/" aria-label="Read more about Reshaping Healthcare Marketing to Target Millennials">Read more</a>

Healthcare may be one of the trickiest marketing industries to entertain an audience to the point of retention. Taking the educational and informative elements and spicing it up into enticing creative is a common challenge that many healthcare providers face. While visual content is proving to be indispensable in the healthcare space, there is one ... <a title="Video Marketing: The Top Trend in Today’s Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/video-marketing-the-top-trend-in-todays-healthcare-marketing/" aria-label="Read more about Video Marketing: The Top Trend in Today’s Healthcare Marketing">Read more</a>