Google Favors Visual Content  Improving your site’s rankings starts with listening to Google’s wants and needs—and by listening to Google, you’ll quickly find that it starts with optimizing your visual content. Google’s algorithm understands that users demand easily digestible content, usually in the form of short copy, easily navigable websites and lots of visuals. But ... <a title="Why Visual Content is Proving to be Indispensable in the Healthcare Space" class="read-more" href="https://newstaging.evokad.com/visual-content-in-healthcare/" aria-label="Read more about Why Visual Content is Proving to be Indispensable in the Healthcare Space">Read more</a>

The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the search key. Paired with the convenience of mobile accessibility, search engines have become the right-hand man for many of today’s digital consumers. As ... <a title="Optimizing Your Healthcare Institution for Local Search" class="read-more" href="https://newstaging.evokad.com/optimizing-your-healthcare-seo/" aria-label="Read more about Optimizing Your Healthcare Institution for Local Search">Read more</a>

Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients on subjects vital to their wellbeing. Healthcare may not be a trendy and popular topic in patients’ social lives, but it can make ... <a title="Using Experiential Education to Market Your Healthcare Center" class="read-more" href="https://newstaging.evokad.com/experiential-education/" aria-label="Read more about Using Experiential Education to Market Your Healthcare Center">Read more</a>

Mental health may not look like other health issues, but it deserves a face in your marketing. Despite the fact that over 44 million adult Americans live with a mental health illness, there is a stigma associated with many of their conditions. That’s why education and awareness are so vital in removing that stigma and ... <a title="Marketing Matters: Preparing for Mental Health Awareness Month" class="read-more" href="https://newstaging.evokad.com/mental-health-awareness-month/" aria-label="Read more about Marketing Matters: Preparing for Mental Health Awareness Month">Read more</a>

The future of healthcare is here and it’s putting patients in the driver’s seat. Patient portals are one of the most rapidly growing trends in the healthcare industry, allowing patients to access their records, schedule appointments and even request a prescription refill online. With 93% of hospitals now allowing patients to access their health records ... <a title="Patient Portals: Simplifying the Healthcare Experience" class="read-more" href="https://newstaging.evokad.com/patient-portals/" aria-label="Read more about Patient Portals: Simplifying the Healthcare Experience">Read more</a>

As February kicks into gear and the heart-filled holiday of Valentine’s Day approaches, healthcare providers are making different hearts a priority—their patients’. February is American Heart Month and healthcare providers are ready to get their patients on board when it comes to sustaining a healthy heart. According to the American Heart Association, heart disease is ... <a title="American Heart Month: 4 Ways to Get Your Patients Involved" class="read-more" href="https://newstaging.evokad.com/american-heart-month-get-patients-involved/" aria-label="Read more about American Heart Month: 4 Ways to Get Your Patients Involved">Read more</a>

The New Year is approaching, and just about everyone is making their resolutions to eat better, exercise more and generally adopt a healthier lifestyle in 2019. But after the ball drops in Times Square and the confetti settles, the mundane work of keeping those personal commitments begins. The shine can wear off quickly: in fact, ... <a title="Resolutions That Stick: Promoting Healthier Lifestyles Beyond the New Year" class="read-more" href="https://newstaging.evokad.com/healthy-living-new-year/" aria-label="Read more about Resolutions That Stick: Promoting Healthier Lifestyles Beyond the New Year">Read more</a>

The Dos and Don’ts of Testing and Prevention Campaigns With emotional ads generating twice as much profit as those with rational appeal, it’s evident that emotion plays a prominent factor in healthcare marketing. But approaching the topic of testing and prevention with your target audience can be a difficult task. However, emotion paired with the ... <a title="How to Enhance Your Testing and Prevention Healthcare Campaign" class="read-more" href="https://newstaging.evokad.com/testing-and-prevention-campaign/" aria-label="Read more about How to Enhance Your Testing and Prevention Healthcare Campaign">Read more</a>

Keeping Up with the Spread of Telehealth What if completing a post-op appointment was as simple as making a FaceTime call? Or powerful AI could sort through medical histories in a fraction of a second to accelerate routine diagnoses? As advances in telemedicine, or telehealth, continue, seeing these “what ifs” become a reality is only ... <a title="How Telemedicine Is Transforming Healthcare (and What It Means for Providers)" class="read-more" href="https://newstaging.evokad.com/telehealth-in-healthcare/" aria-label="Read more about How Telemedicine Is Transforming Healthcare (and What It Means for Providers)">Read more</a>

Audience Insights for Hispanic Healthcare Marketing In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy did little to create long-lasting connections between Hispanics and the brands employing a one-dimensional approach to engage with them. When it comes to ... <a title="What Healthcare Marketers Must Know about Hispanic Outreach" class="read-more" href="https://newstaging.evokad.com/hispanic-healthcare-marketing/" aria-label="Read more about What Healthcare Marketers Must Know about Hispanic Outreach">Read more</a>