It’s no secret digital marketing is center-stage right now with the amount of time Americans spend on their devices on a steady climb. Digital video marketing in particular is growing in popularity as many social media platforms tend to prefer and promote video content over still images.  If your healthcare practice does not have an ... <a title="Why YouTube Should be a Part of Your Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/youtube-healthcare-marketing/" aria-label="Read more about Why YouTube Should be a Part of Your Healthcare Marketing">Read more</a>

For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be significant, navigating these channels can be complicated. For starters, which platform offers the greatest ROI ... <a title="Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-google-facebook/" aria-label="Read more about Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement">Read more</a>

Using Video to Tell a Story Mobile video consumption is rising by over 100% every year, making video a strong marketing tool for healthcare providers to share fun and helpful information about not only their brand but healthcare as a whole. Through quality content and the right audience healthcare providers can drive engagement rates to ... <a title="Instagram Marketing for Healthcare Practices: Using Videos to Connect" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-instagram-videos/" aria-label="Read more about Instagram Marketing for Healthcare Practices: Using Videos to Connect">Read more</a>

Some not-so-breaking news to kick off your 2021—your medical practice should be using social media as a tool to acquire new patients, engage with existing patients and foster a relationship with your community. While that statement shouldn’t come as a shock to you given the latest trends in healthcare digital marketing, for many healthcare organizations, ... <a title="How Your Medical Practice Can Stand Out on Social Media in 2021" class="read-more" href="https://newstaging.evokad.com/medical-practice-social-media/" aria-label="Read more about How Your Medical Practice Can Stand Out on Social Media in 2021">Read more</a>

The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt to these new norms. Patients are looking to digital tools for the fastest means of ... <a title="Digital Marketing Statistics on the Rise in Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-digital-statistics/" aria-label="Read more about Digital Marketing Statistics on the Rise in Healthcare Marketing">Read more</a>

Just like your patients, a healthy website is one that thrives when cared for but performs poorly when abandoned. Healthcare operators must know the ins and outs of their website, from the frontend to the back. The user experience and first impression can ultimately determine whether a potential patient is interested in booking an appointment ... <a title="Google Analytics for Healthcare Marketing: Best Ways to Get More from Your Data" class="read-more" href="https://newstaging.evokad.com/google-analytics-healthcare-marketing/" aria-label="Read more about Google Analytics for Healthcare Marketing: Best Ways to Get More from Your Data">Read more</a>

Did you know it can cost up to five times more to attract a new patient than it does to retain an existing one? Beyond that, just a 5% increase in patient retention can boost practice profitability anywhere from 25% to 95%. Sure, acquiring new patients is an ongoing objective as a provider, but losing ... <a title="Reputation & Healthcare Marketing: Digital Trends in Patient Retention" class="read-more" href="https://newstaging.evokad.com/digital-trends-patient-retention/" aria-label="Read more about Reputation & Healthcare Marketing: Digital Trends in Patient Retention">Read more</a>

COVID-19 shifted the ways brands marketed their products and services during the pandemic, and the healthcare industry is no exception. Most healthcare marketers froze their current medical digital marketing plans and began pushing coronavirus prevention, symptoms, and testing content. When this global healthcare crisis subsides, marketing teams will have to reevaluate their old marketing strategies ... <a title="2020 Changes to Healthcare Content Marketing Affecting the Future" class="read-more" href="https://newstaging.evokad.com/2020-healthcare-content-marketing-changes/" aria-label="Read more about 2020 Changes to Healthcare Content Marketing Affecting the Future">Read more</a>

Social media content marketing is where social media strategies meet with content strategies in order to deliver engaging posts for your followers. While it may seem easy to upload a photo and post on Instagram, there is a catch! According to Moz, in order for your post to be successful, it needs to be 10 ... <a title="4 Ways Healthcare Professionals Can Deliver Engaging and Useful Social Media Content" class="read-more" href="https://newstaging.evokad.com/social-media-healthcare-content/" aria-label="Read more about 4 Ways Healthcare Professionals Can Deliver Engaging and Useful Social Media Content">Read more</a>

Historically, the healthcare industry has been extremely conservative about digital marketing due to strict HIPAA compliance regulations and the use of patient information and FDA limitations regarding product-marketing practices. This has caused a great struggle for the industry to keep up with the digital age. However, with its growing popularity among current and potential patients, ... <a title="The Impact of Digital Marketing in Healthcare: Why It’s More Important Than Ever" class="read-more" href="https://newstaging.evokad.com/the-impact-of-digital-marketing-in-healthcare-why-its-more-important-than-ever/" aria-label="Read more about The Impact of Digital Marketing in Healthcare: Why It’s More Important Than Ever">Read more</a>