There are more resources available to healthcare consumers than ever, which can be a positive and a negative for healthcare providers. Most consumers still find their doctors trustworthy, but there is a disconnect about whether the system is trustworthy overall. As more avenues of health-related information emerge and gain credibility, healthcare providers will have to ... <a title="The Changing Face of Healthcare: Healthcare Marketing Trends for 2023" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-trends-2023/" aria-label="Read more about The Changing Face of Healthcare: Healthcare Marketing Trends for 2023">Read more</a>

In recent years, the healthcare landscape has been pushed and pulled by dramatic changes in the lives of consumers into a new era of healthcare that’s optimized for the digital world we live in. As you’ve become an adept at delivering specialized care to your patients in these changing times, we’ve developed the marketing strategies ... <a title="Adapting Your Healthcare Coverage Marketing Strategy To New Consumer Trends In 2022" class="read-more" href="https://newstaging.evokad.com/healthcare-coverage-marketing-trends-2022/" aria-label="Read more about Adapting Your Healthcare Coverage Marketing Strategy To New Consumer Trends In 2022">Read more</a>

It’s often said that our future rests with the next generation. Why not start tailoring our healthcare services and marketing strategies to their needs now? By understanding how to better serve and reach children entering the healthcare system, you can continue to be a leading authority in your industry rather than play catch up.  We ... <a title="The Next Generation of Healthcare Trends and How They Impact Your Organization’s Growth Strategies" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-children-healthcare-trends-2022/" aria-label="Read more about The Next Generation of Healthcare Trends and How They Impact Your Organization’s Growth Strategies">Read more</a>

The COVID-19 pandemic has rocked the healthcare industry by accelerating the growth of many technologies and ideologies. At the Consumer Electronics Show 2022, or CES 2022, healthcare pioneers discussed everything from industry trends to digital innovations. Held in Las Vegas, this event highlights the evolution of digital health through breakthrough technologies changing the way medical ... <a title="Rapid Expansion of Digital Healthcare Innovations Sets the Stage for CES® 2022" class="read-more" href="https://newstaging.evokad.com/rapid-expansion-digital-healthcare-ces/" aria-label="Read more about Rapid Expansion of Digital Healthcare Innovations Sets the Stage for CES® 2022">Read more</a>

It’s hard to believe there was ever a time before search engines like Google. All of a sudden, finding quick answers to questions like, “what are the symptoms of a cold?” or “why do I feel a sharp pain in my left abdomen?” was a far-fetched thought. Fortunately, we live in simpler times now where ... <a title="1 Billion Searches a Day: How Your Patients Look for Medical Information Online" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-statistics-google/" aria-label="Read more about 1 Billion Searches a Day: How Your Patients Look for Medical Information Online">Read more</a>

In the last few years, there has been a dramatic shift in how people find healthcare information. The internet and social media have become new sources of medical knowledge for many Americans. In fact, some research suggests that Facebook is now one of the most popular places to get healthcare information from friends and family. ... <a title="Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run" class="read-more" href="https://newstaging.evokad.com/hospital-healthcare-facebook-campaigns/" aria-label="Read more about Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run">Read more</a>

It’s 2021, and you’re a healthcare company looking for success in the new, digital world. Your competition is fierce, your budgets are tight, and you need to be able to differentiate yourself from others who are also fighting for market share. What do you do? The healthcare industry is an ever-evolving market that shifts with ... <a title="Where to Focus Your Healthcare Digital Marketing Strategies in 2021" class="read-more" href="https://newstaging.evokad.com/healthcare-digital-marketing-strategies/" aria-label="Read more about Where to Focus Your Healthcare Digital Marketing Strategies in 2021">Read more</a>

There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the world with a spending power of over $143 billion. So, what does this mean for ... <a title="What Does Gen Z Look for in Healthcare Providers?" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-gen-z/" aria-label="Read more about What Does Gen Z Look for in Healthcare Providers?">Read more</a>

Almost everyone we know has some form of a virtual assistant, whether it’s Siri built into your iPhone, an Amazon Echo, or a Google Home. Voice search and virtual assistance aren’t new, but their technology is becoming more prevalent as users are getting used to using voice commands, hooking their homes up to smart devices, ... <a title="Healthcare Marketing with Voice Search: The Future of Healthcare SEO" class="read-more" href="https://newstaging.evokad.com/voice-search-healthcare-marketing/" aria-label="Read more about Healthcare Marketing with Voice Search: The Future of Healthcare SEO">Read more</a>

As healthcare marketers, public health awareness campaigns are some of the most important work we do. The strategy behind these campaigns must balance the goal of educating the public on an often sensitive topic while meeting the specific growth goals of healthcare practices or systems. As such, there are several factors that affect planning and ... <a title="Marketing Strategies for Your Healthcare Awareness Campaigns" class="read-more" href="https://newstaging.evokad.com/healthcare-awareness-marketing-strategies/" aria-label="Read more about Marketing Strategies for Your Healthcare Awareness Campaigns">Read more</a>