The Role of Emotional Appeal in Healthcare Marketing More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, should some of that emotion bleed into your advertising? Let’s dissect what packing an emotional punch can mean for your healthcare brand. Is ... <a title="The Power of Emotion in Healthcare Advertising" class="read-more" href="https://newstaging.evokad.com/emotion-healthcare-marketing/" aria-label="Read more about The Power of Emotion in Healthcare Advertising">Read more</a>

Patient-Focused Content Marketing for Every Stage of the Conversion Funnel Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online content for brands in every industry, including healthcare. But under great pressure to consistently publish thousands of words, it can be easy to ... <a title="Addressing the Patient Journey in Your Content Marketing" class="read-more" href="https://newstaging.evokad.com/patient-journey-content-marketing/" aria-label="Read more about Addressing the Patient Journey in Your Content Marketing">Read more</a>

Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the title of “great.” Here are three healthcare brands with a strong, clear grasp on what ... <a title="3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-examples/" aria-label="Read more about 3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing">Read more</a>

How Community Outreach Plays a Part in Healthcare Marketing Is community outreach part of your healthcare marketing strategy? For many organizations, that answer is “No,” followed closely by the question, “Should it be?” Going by the title of this article, you may already have an idea of what our agency has to say on that ... <a title="5 Awareness-Boosting Community Outreach Ideas for Healthcare Marketers" class="read-more" href="https://newstaging.evokad.com/healthcare-community-outreach-program/" aria-label="Read more about 5 Awareness-Boosting Community Outreach Ideas for Healthcare Marketers">Read more</a>

Consumers Search for Doctors Who Are “Near Me” The desire to live a life more at home is becoming a reality for more and more people every year. Services like Instacart and AmazonFresh give consumers a way to do their grocery shopping on the couch. Tech companies like DigitalOcean and LivingSocial offer employees flexible hours ... <a title="Self-Care Is Transforming the Way Health Institutions Advertise" class="read-more" href="https://newstaging.evokad.com/improve-medical-marketing/" aria-label="Read more about Self-Care Is Transforming the Way Health Institutions Advertise">Read more</a>

Marketing Healthcare to Millennials: What You Need to Know How millennials interact with marketing has become an increasingly popular topic in recent years (we’ve written about it extensively). But the spotlight on this generation is well deserved. An often cited stat reporting millennial’s purchasing power totals over $200 billion annually has put a bullseye on ... <a title="3 Truths Healthcare Marketers Must Know About Millennials" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-millennials/" aria-label="Read more about 3 Truths Healthcare Marketers Must Know About Millennials">Read more</a>

4 Quick Tips to Get Users to Download Your Healthcare App Just like you treat your patients with great care, your plan to launch your brand new healthcare app should be given the same attention. While creating your mobile app from the ground up was a daunting task, advertising and marketing is another hurdle to ... <a title="How to Promote Your New Healthcare App" class="read-more" href="https://newstaging.evokad.com/healthcare-app/" aria-label="Read more about How to Promote Your New Healthcare App">Read more</a>

Make Healthcare Marketing More Personal About three out of four online consumers are frustrated by website content that is not personalized and about the same number have chosen, recommended or paid more for a brand offering personalized experiences. These days, tailoring online user experiences with one-to-one messaging is no longer optional, it’s expected. And with ... <a title="How to Create Opportunities Through Online Personalization in Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/personalized-healthcare-marketing/" aria-label="Read more about How to Create Opportunities Through Online Personalization in Healthcare Marketing">Read more</a>

The Opioid Crisis Over the last decade, the opioid epidemic in America has greatly impacted the ways in which healthcare providers administer both urgent and preventative care options to those most affected. There’s no way to immediately judge just how much of an impact the opioid crisis will affect Florida in the future, but there ... <a title="Executing Healthcare Awareness Campaigns in the Midst of Crisis" class="read-more" href="https://newstaging.evokad.com/crisis-communication-in-healthcare/" aria-label="Read more about Executing Healthcare Awareness Campaigns in the Midst of Crisis">Read more</a>

HIPAA—whether or not you say that acronym in affection or exhaustion, you can’t deny its impact on how we approach healthcare and the public. Since 1996, the healthcare industry has been navigating what it means to be a successful brand in the age of HIPAA. While marketing according to HIPAA’s seemingly endless restrictions can seem ... <a title="How to Sell Without Getting Sued: Medical Marketing in the Age of HIPAA" class="read-more" href="https://newstaging.evokad.com/medical-marketing-in-the-age-of-hipaa/" aria-label="Read more about How to Sell Without Getting Sued: Medical Marketing in the Age of HIPAA">Read more</a>