During these disruptive times of the coronavirus crisis, there is no marketing playbook. Workers are being sent to work from home, businesses are closing, and consumers are experiencing more stress than could have imagined. Businesses in all industries are scrambling to connect with customers and discuss how they are responding to COVID-19. The coronavirus atmosphere ... <a title="Fintech and The Banking World: Marketing in a COVID-19 World" class="read-more" href="https://newstaging.evokad.com/fintech-banking-world-marketing-covid-19/" aria-label="Read more about Fintech and The Banking World: Marketing in a COVID-19 World">Read more</a>

With so many diverse options within their fingertips, consumers expect the financial institution they’ve selected to truly know them and their needs. In order to meet their member’s demands, credit unions should rely on data to achieve their goals. When credit unions leverage the data available to them, they are able to better understand members, ... <a title="How Credit Unions Can Use Big Data to Segment Marketing" class="read-more" href="https://newstaging.evokad.com/credit-unions-big-data-segment-marketing/" aria-label="Read more about How Credit Unions Can Use Big Data to Segment Marketing">Read more</a>

There’s fierce competition in the financial industry when it comes to climbing the organic rankings on search engines, and with 75% of users never venturing out to the second page of search engine results, it makes it that much more difficult to win the trust of prospective members for many banks and credit unions. Luckily, ... <a title="How Pay-Per-Click (PPC) is Changing the Financial Landscape" class="read-more" href="https://newstaging.evokad.com/how-pay-per-click-ppc-is-changing-the-financial-landscape/" aria-label="Read more about How Pay-Per-Click (PPC) is Changing the Financial Landscape">Read more</a>

It’s official—social media has solidified its spot as one of the world’s most powerful marketing engines and bottom-line-boosting channels. Community management and paid promotions make up increasingly large segments of businesses’ digital marketing plans and spend, with major financial institutions paving the way with renowned content and high-touch engagement. Is your institution keeping up? Keep ... <a title="Digital Financial Services Marketing: How to Leverage Your Social Media" class="read-more" href="https://newstaging.evokad.com/digital-financial-services-marketing-how-to-leverage-your-social-media/" aria-label="Read more about Digital Financial Services Marketing: How to Leverage Your Social Media">Read more</a>

The Member Journey Starts with Local Search Say, a potential member walks into your financial institution—what lead them to your branch? Well, to start, they likely searched your brand, found a branch that resides in convenient proximity, and now, they’re eager to learn more about your services. This search funnel means you’re already to the ... <a title="Essential Local SEO Tactics for Financial Institutions" class="read-more" href="https://newstaging.evokad.com/essential-local-seo-tactics-financial-institutions/" aria-label="Read more about Essential Local SEO Tactics for Financial Institutions">Read more</a>

It’s official—online searches have all but replaced a call to mom or dad whenever a financial question comes up. Parents, colleagues, or that one friend who majored in finance were once the usually-less-than-qualified authority when it came to financial advice. Today, financial consumers have increased access to (more accurate) information online. For financial marketers, that ... <a title="Improving Search Engine Performance for Financial Services and Credit Unions" class="read-more" href="https://newstaging.evokad.com/improving-search-engine-performance-for-financial-services-and-credit-unions/" aria-label="Read more about Improving Search Engine Performance for Financial Services and Credit Unions">Read more</a>

While credit cards have been around since the 1950s, technology and consumer demand have driven rapid changes in the way financial institutions market their credit cards and the way audiences perceive offers. It’s important for these institutions to be aware of marketing shifts in order to make adjustments to their own campaigns. Here are four ... <a title="Credit Card Marketing Trends: Alleviating Consumer Confusion" class="read-more" href="https://newstaging.evokad.com/credit-card-marketing-trends-alleviating-consumer-confusion/" aria-label="Read more about Credit Card Marketing Trends: Alleviating Consumer Confusion">Read more</a>

Baby Boomers are still booming. They make up a substantial portion of the world’s population and are an economically influential generation. This generation has unique needs and priorities when it comes to managing their wealth. They desire rich and dynamic experiences as a reward for their years of hard work, such as traveling the world ... <a title="Bridging the Generational Gap in Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/baby-boomer-credit-union-marketing/" aria-label="Read more about Bridging the Generational Gap in Credit Union Marketing">Read more</a>

From music and fashion to the way we interact, generational differences can be subtle or significant. That means when it comes to marketing, what worked for one generation may not resonate with another. And as Gen Z comes of age and begins making their own financial decisions, your Millennial member acquisition marketing strategy just won’t ... <a title="3 Financial Marketing Strategies Focused on Gen Z’s Money Habits" class="read-more" href="https://newstaging.evokad.com/financial-marketing-gen-z/" aria-label="Read more about 3 Financial Marketing Strategies Focused on Gen Z’s Money Habits">Read more</a>

As a credit union, you know that your members’ satisfaction with your products and services is one of the most important components of your institution. But that satisfaction goes far beyond just the product and service. In this age of digital and more convenient banking, it can be easy for customer experience to fall through ... <a title="Is Your Credit Union’s Onboarding Experience Built for Membership Retention?" class="read-more" href="https://newstaging.evokad.com/is-your-credit-unions-onboarding-experience-built-for-membership-retention/" aria-label="Read more about Is Your Credit Union’s Onboarding Experience Built for Membership Retention?">Read more</a>