One of the defining advantages credit unions have over traditional banks is their focus on meeting the needs of members rather than shareholders. While it’s no secret that social media is one of the fastest growing ways to market your product or service, credit unions have a unique opportunity to establish relationships and build trust ... <a title="2022 Social Media Marketing Agency Tips for Credit Unions" class="read-more" href="https://newstaging.evokad.com/marketing-tips-credit-unions-2022/" aria-label="Read more about 2022 Social Media Marketing Agency Tips for Credit Unions">Read more</a>

We may be almost halfway through 2022 but the push to increase NAOs is a year-round area of focus for credit unions. As you evaluate your marketing strategies and determine what is working and what must be adjusted, our team has gathered the latest data from our research partners to act as a guide. These ... <a title="Credit Union Trends: How to Get New Members & Opened Accounts in 2022" class="read-more" href="https://newstaging.evokad.com/new-members-opened-accounts-2022-credit-union-marketing/" aria-label="Read more about Credit Union Trends: How to Get New Members & Opened Accounts in 2022">Read more</a>

Credit Unions in 2021: An Overview The credit union industry has seen tremendous growth over the past few years. As of 2021, combined total credit union assets total just under $2 trillion, with state credit unions surpassing $1 trillion in September 2021. As the industry grows, it will become increasingly crucial for credit union leaders ... <a title="Digital Marketing for New Member Acquisition: What Credit Unions Need to Know" class="read-more" href="https://newstaging.evokad.com/credit-union-digital-marketing-strategies/" aria-label="Read more about Digital Marketing for New Member Acquisition: What Credit Unions Need to Know">Read more</a>

Social media has experienced a staggering growth rate since 2004, and it’s not pumping the brakes any time soon. Credit unions that don’t hop on board with the latest tactics and trends will simply find themselves buried in the dust of yesterday’s sorrows. Today, it takes more than just a content calendar filled with scheduled ... <a title="3 Effective Ways Credit Unions Can Grow Engagement on Social Media" class="read-more" href="https://newstaging.evokad.com/improving-credit-union-social-engagement/" aria-label="Read more about 3 Effective Ways Credit Unions Can Grow Engagement on Social Media">Read more</a>

As member expectations continue to grow, AI has some increasingly bigger shoes to fill. Members demand access to their finances, and customer service, at any time of day. Although your credit union may just be a dial away, members are looking to reach their financial institutions without the wait times of a phone call. That’s ... <a title="How Chatbots Can Help Create Leads for Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/chatbots-create-leads-credit-union/" aria-label="Read more about How Chatbots Can Help Create Leads for Credit Union Marketing">Read more</a>

Young in age but not in experience, Millennials, and Gen Zers have lived through financial crises, a global pandemic, and major societal shifts. As such, their personal finances reflect these conditions, as do their attitudes toward financial institutions. Today, we’ll dig into how these younger generations compare to one another in terms of financial planning ... <a title="Global Financial Literacy Changes: How Gen Z and Millennials Are Changing the Game" class="read-more" href="https://newstaging.evokad.com/financial-literacy-genz-millennials/" aria-label="Read more about Global Financial Literacy Changes: How Gen Z and Millennials Are Changing the Game">Read more</a>

Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial institutions are rapidly shifting from transactional marketing to purpose-driven, relationship-building marketing. And in order to ... <a title="The Evolution of Credit Union Marketing: Personalized Member Experiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-expierences/" aria-label="Read more about The Evolution of Credit Union Marketing: Personalized Member Experiences">Read more</a>

If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why? Because members who establish a relationship with your brand already know the value of your ... <a title="8 Ways Your Credit Union Marketing Agency Can Drive Member Retention" class="read-more" href="https://newstaging.evokad.com/credit-union-member-retention/" aria-label="Read more about 8 Ways Your Credit Union Marketing Agency Can Drive Member Retention">Read more</a>

The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out the start of their careers. For credit union marketers, this presents a large-scale opportunity to ... <a title="Reaching Gen Z Through Personalized Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/gen-z-personalized-marketing/" aria-label="Read more about Reaching Gen Z Through Personalized Credit Union Marketing">Read more</a>

Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There are a multitude of ways to measure brand awareness, such as website traffic, surveys, impressions, ... <a title="4 Ways to Gain Share of Voice for Credit Unions" class="read-more" href="https://newstaging.evokad.com/gaining-share-of-voice-credit-unions/" aria-label="Read more about 4 Ways to Gain Share of Voice for Credit Unions">Read more</a>