Emotion motivates and inspires people to make decisions and take action. As human beings, we tend to make decisions based on emotion and then justify that decision with reasoning we find or create after the fact. This is crucial information to consider when crafting messages designed to drive potential members to make a desired decision. ... <a title="Using Emotional Storytelling to Market Your Credit Union" class="read-more" href="https://newstaging.evokad.com/using-emotional-storytelling-to-market-your-credit-union/" aria-label="Read more about Using Emotional Storytelling to Market Your Credit Union">Read more</a>

Take a minute to think of the top five most valuable brands according to Forbes.com – Apple, Microsoft, Coca-Cola, IBM, and Google. Although you may not realize it, you associated a specific thought (whether it was negative or positive) with each of these brands. These conclusions and brand identities that become second nature to us ... <a title="Establishing Strong and Lasting Brand Reputations for Credit Unions" class="read-more" href="https://newstaging.evokad.com/establishing-strong-and-lasting-brand-reputations-for-credit-unions/" aria-label="Read more about Establishing Strong and Lasting Brand Reputations for Credit Unions">Read more</a>

From regional and national banks to alternative financial institutions, credit unions face heavy competitions from several directions. When it comes to developing an efficient and ultimately successful marketing plan, considering your competitors should be one of the primary steps in your strategizing process. A competitive analysis is an integral part of any comprehensive marketing plan, ... <a title="How Credit Union Specialists Use Competitive Analyses" class="read-more" href="https://newstaging.evokad.com/how-credit-union-specialists-use-competitive-analyses/" aria-label="Read more about How Credit Union Specialists Use Competitive Analyses">Read more</a>

If social media was ever suspected of simply being a passing fad, and, let’s face it, for a minute we all thought it would be, the medium has effectively ditched the apprehension towards it, becoming so entrenched in our lives that it is virtually impossible to ignore. From tapping into the innermost thoughts of celebrity ... <a title="Who’s Managing Your Social Media?" class="read-more" href="https://newstaging.evokad.com/what-credit-unions-should-know-about-social-media/" aria-label="Read more about Who’s Managing Your Social Media?">Read more</a>

While associations have proven to be a mainstay in the business and brand community, they face many obstacles that other companies and brands do not. While some may view budget limitations and membership fluctuation as a hindrance, evok sees the opportunity for creative and strategic solutions...

The term “low hanging fruit” is not one I generally like to use. A commonly used metaphor for a target that is easy to reach, in sales and marketing, it implies doing the least amount of work in order to reach your goal. Sometimes, however, it is in an organization’s best interest to take advantage of these opportunities ...