Onboarding is a popular process in the credit union industry that encourages new members to take advantage of more services through your credit union. More than 59% of financial marketers admit that they focus heavily on this process, and attest to communication being the key to seeing the successful onboarding of new members. The secret ... <a title="Targeted Communication and Onboarding Credit Union Members" class="read-more" href="https://newstaging.evokad.com/online-marketing-consultant-onboarding/" aria-label="Read more about Targeted Communication and Onboarding Credit Union Members">Read more</a>

Over 30 percent of financial marketers report that marketing budgets and a lack of manpower behind their strategies are their biggest issues. There is a myth within the industry that “effective marketing” is expensive marketing. As a credit union marketing consultant, I have seen many situations that prove there is a solution to the problem.

“Financial Literacy” is a $2 term that basically just means keeping your members knowledgeable about the industry in which you operate. In the development of your credit union marketing plans, consideration should be given to showcase your commitment to your members and the community, and an effective way to do this is to develop avenues ... <a title="Your Credit Union Marketing Plans Should Include Improving Financial Literacy Of Members" class="read-more" href="https://newstaging.evokad.com/financial-literacy-credit-union-marketing-plans/" aria-label="Read more about Your Credit Union Marketing Plans Should Include Improving Financial Literacy Of Members">Read more</a>

The consistent growth of a credit union’s membership is vital to the organization’s success. If you’re noticing a slump in new members, evaluate your credit union’s marketing strategies for these common issues. Missing Connections with Target Audience Credit unions are unique because they cater to a specific segment in the local community. A decrease in ... <a title="Why Your Credit Union Membership Stopped Growing" class="read-more" href="https://newstaging.evokad.com/why-credit-union-membership-stopped-growing/" aria-label="Read more about Why Your Credit Union Membership Stopped Growing">Read more</a>

Email marketing is a vital component in any credit union’s marketing strategy. As a regular channel of communication, it  gives members and potential members a peek into your institution. According to a benchmark survey, 77 percent of consumers prefer to receive permission-based marketing through email than any other channel. To produce a successful email marketing ... <a title="How to Improve Credit Union Email Marketing Strategies" class="read-more" href="https://newstaging.evokad.com/improve-credit-union-email-marketing-strategy/" aria-label="Read more about How to Improve Credit Union Email Marketing Strategies">Read more</a>

Many credit union marketers have started prioritizing more content-based strategies like social media and blogging within their marketing plan. In fact, the Content Marketing Institute reports that 58 percent of businesses are increasing their content marketing budget this year. Some organizations may be intimidated by the challenge to create engaging content on complicated financial topics ... <a title="Why Credit Unions Need Content Marketing" class="read-more" href="https://newstaging.evokad.com/federal-credit-union-content-marketing/" aria-label="Read more about Why Credit Unions Need Content Marketing">Read more</a>

Attracting the attention of potential new members can be one of the most challenging aspects of a credit union marketing department. However, knowing what your potential members are looking may be the key to success. Here at Extra Credit Union Marketing, we have determined that the three main attributes that today’s potential members look for is ... <a title="Three Reasons Your Members Choose Your Credit Union" class="read-more" href="https://newstaging.evokad.com/reasons-members-choose-credit-unions/" aria-label="Read more about Three Reasons Your Members Choose Your Credit Union">Read more</a>

It’s no secret that first impressions are critical to building brand loyalty. Studies show that at least 59% of consumers report that a brand becomes a favorite of theirs almost immediately.When evaluating the potential opportunities for first impressions, keep the following three factors in mind.

As digital technology has evolved, marketers have come to expect detailed reporting on their online media spend, including, at the very least, impressions, clicks and view based metrics. Ideally engagement, leads and, ultimately, sales/revenue attribution is tracked also. We can also gauge performance by ad unit size, creative execution, offer messaging and geo-targeting—the list goes ... <a title="How Credit Unions Can Track Offline Media" class="read-more" href="https://newstaging.evokad.com/credit-unions-track-offline-media/" aria-label="Read more about How Credit Unions Can Track Offline Media">Read more</a>

  Many financial consumers look to big banks for their financial needs out of sheer convenience. Around 42% of American consumers admit they chose to stay with their current banking institution over switching to a credit union because of the location and convenience factor. While you might find it difficult to add more physical locations, ... <a title="Mobile Optimization for Credit Union Websites" class="read-more" href="https://newstaging.evokad.com/mobile-optimization-for-credit-union-websites/" aria-label="Read more about Mobile Optimization for Credit Union Websites">Read more</a>