Deposit growth fundamentally drives lending capacity and strategic success. Portfolio growth requires adequate funding, despite strong loan demand and sharp underwriting. This constraint is intensified by digital-first competitors aggressively pricing for balances, allowing members to instantly compare yields. Consequently, deposit marketing has major balance-sheet implications often overlooked by typical campaign reports. Profitable funding growth depends ... <a title="Credit Union Deposit Growth Marketing: Campaign Strategies That Attract Core Deposits and Lower Cost of Funds" class="read-more" href="https://newstaging.evokad.com/credit-union-deposit-growth-marketing-2026/" aria-label="Read more about Credit Union Deposit Growth Marketing: Campaign Strategies That Attract Core Deposits and Lower Cost of Funds">Read more</a>

Lending is the financial engine of almost every credit union. Interest income from auto loans, mortgages, home equity lines, and personal loans funds the services, staff, and community work that define the institution. When that engine slows, everything downstream feels it, which is why loan growth has moved to the top of the agenda for ... <a title="Credit Union Loan Growth Marketing: Campaign Strategies That Drive Auto, Mortgage, and Personal Loan Volume" class="read-more" href="https://newstaging.evokad.com/credit-union-loan-growth-marketing-2026/" aria-label="Read more about Credit Union Loan Growth Marketing: Campaign Strategies That Drive Auto, Mortgage, and Personal Loan Volume">Read more</a>

The 2026 tax refund season presents more money, more member intent, and more strategic opportunities than credit unions have seen in years. The average federal refund has climbed to roughly $3,500, driven by sweeping changes under the One Big Beautiful Bill Act, and the behavioral window when members are actively deciding how to spend that ... <a title="Bigger Tax Refunds in 2026: A Strategic Guide for Credit Unions" class="read-more" href="https://newstaging.evokad.com/credit-union-tax-refund-guide-2026/" aria-label="Read more about Bigger Tax Refunds in 2026: A Strategic Guide for Credit Unions">Read more</a>

While credit unions recognize the importance of digital advertising, few have the campaign infrastructure to consistently produce funded loans and open accounts cost-effectively. The difference between running paid ads and running them well is significant in financial services, due to compliance, long member decision cycles, and the need to connect digital spend to core banking ... <a title="Credit Union Paid Advertising Strategy: Google Ads and Meta Campaigns That Drive Member Acquisition" class="read-more" href="https://newstaging.evokad.com/credit-union-paid-ads-guide-2026/" aria-label="Read more about Credit Union Paid Advertising Strategy: Google Ads and Meta Campaigns That Drive Member Acquisition">Read more</a>

Mobile banking has shifted from a convenience feature to the primary way most members interact with their financial institutions. For credit unions, this shift represents both an urgent challenge and a significant growth opportunity. The institutions that treat mobile as their most important member touchpoint will capture market share, while those who treat it as ... <a title="Credit Union Mobile Banking Marketing Guide: Meeting Members Where They Are in 2026" class="read-more" href="https://newstaging.evokad.com/credit-union-mobile-marketing-guide/" aria-label="Read more about Credit Union Mobile Banking Marketing Guide: Meeting Members Where They Are in 2026">Read more</a>

Credit union CMOs face a familiar frustration: their marketing budgets are scrutinized more intensely than those of any other department. At the same time, leadership demands growth metrics that prove a return on investment. The pressure intensifies as fintech disruptors and megabanks pour resources into digital acquisition, making it harder for community-focused institutions to compete ... <a title="Credit Union Marketing Agency Services: Which Strategies Drive the Best ROI?" class="read-more" href="https://newstaging.evokad.com/financial-resolutions-generations-2026/" aria-label="Read more about Credit Union Marketing Agency Services: Which Strategies Drive the Best ROI?">Read more</a>

Why Social Media is Essential for Credit Union Member Growth and Community Building in 2026 Credit unions were built on connection — neighbors helping neighbors reach financial goals. That mission hasn’t changed, but how members connect with your institution has. In 2026, social media is set to become further solidified as the modern branch lobby: ... <a title="Credit Union Social Media Marketing: Building Communities That Drive Member Growth & Engagement" class="read-more" href="https://newstaging.evokad.com/credit-union-social-media-marketing-guide-2026/" aria-label="Read more about Credit Union Social Media Marketing: Building Communities That Drive Member Growth & Engagement">Read more</a>

In today’s hyper-competitive financial landscape, your website is more than a digital front door—it’s your most powerful sales channel. Optimizing every digital touchpoint for credit unions has become essential for attracting and converting the modern “rate shopper.” These consumers compare rates, products, and benefits across multiple institutions before making a commitment. In a few clicks, ... <a title="Landing Page Optimization for Credit Unions: Turning Rate Shoppers into New Member Accounts" class="read-more" href="https://newstaging.evokad.com/landing-page-optimization-credit-unions/" aria-label="Read more about Landing Page Optimization for Credit Unions: Turning Rate Shoppers into New Member Accounts">Read more</a>

In 2025, credit unions face a pivotal moment: transform their marketing approach or risk losing ground in an increasingly competitive financial landscape. As fintech disruptors and traditional banks pour billions into digital innovation, credit unions possess a unique advantage – their deep community roots and member-first philosophy. Yet this heritage alone isn’t enough. Today’s members ... <a title="Revolutionizing Credit Union Marketing in 2025: Trends Driving Growth and Engagement" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-growth-trends-2025/" aria-label="Read more about Revolutionizing Credit Union Marketing in 2025: Trends Driving Growth and Engagement">Read more</a>

As credit unions and other financial institutions prep for the new year ahead, our team got to work identifying major consumer mindset and behavior trends coming or continuing into 2023 with a focus on Millennial and Gen Z audiences. From taking steps to prep for financial uncertainty to embracing digital and aligning their values to ... <a title="Credit Union Marketing Trends for 2023: Marketing to Younger Audiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-trends-2023/" aria-label="Read more about Credit Union Marketing Trends for 2023: Marketing to Younger Audiences">Read more</a>