Filing taxes, buying your first home, saving for retirement, and building investments–these are things many Americans don’t grow up learning and are often left to learn as they go. That’s where credit unions can step in to help guide the younger generations of their communities.  April is National Financial Literacy Month, and credit union marketers ... <a title="3 Ways to Promote Financial Literacy Month to Increase New Member Acquisition" class="read-more" href="https://newstaging.evokad.com/3-ways-promote-financial-literacy/" aria-label="Read more about 3 Ways to Promote Financial Literacy Month to Increase New Member Acquisition">Read more</a>

In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks to credit unions. But on the other hand, loyal members are becoming stronger and more ... <a title="Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-acquisition/" aria-label="Read more about Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year">Read more</a>

Member demands are always evolving, especially in today’s climate. Credit union marketers are challenged with the responsibility of rerouting the member journey to reach the last phase of the cycle, otherwise known to be brand advocacy. The member journey targets all the touchpoints a prospective or current member might come across with your credit union, ... <a title="Improving Member Journey Mapping for Your Credit Union" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-journey/" aria-label="Read more about Improving Member Journey Mapping for Your Credit Union">Read more</a>

When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You get in your car and pull out your phone to do a quick search for ... <a title="Local SEO: 3 Simple Tactics for Finance Marketing" class="read-more" href="https://newstaging.evokad.com/simple-tactics-finance-marketing/" aria-label="Read more about Local SEO: 3 Simple Tactics for Finance Marketing">Read more</a>

Lead generation is a big deal for credit unions. We’ve previously shared tips on bridging the generational gap and leveraging social media marketing as a means of lead generation in the financial industry. But consumers are continually changing, so our lead generation strategies must also change. We’ve compiled updates of the top 3 lead generation ... <a title="Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-lead-generation/" aria-label="Read more about Credit Union Marketing Strategy Updates: 3 Current Lead Generation Trends">Read more</a>

In 2020 and beyond, your financial institution’s website should be an indispensable part of your credit union’s growth plan. From new member acquisition to increasing products per existing members, a website acts as an extension of your branches and customer service phone lines. As the adoption of digital services grows even further thanks to behavioral ... <a title="Top 7 Financial Website Design Trends and Inspiration Going Into 2021" class="read-more" href="https://newstaging.evokad.com/web-design-financial-institution/" aria-label="Read more about Top 7 Financial Website Design Trends and Inspiration Going Into 2021">Read more</a>

Social media has become an indispensable element in any digital marketing strategy. For credit unions, social media presents a unique opportunity to interact with members beyond branches and mobile banking apps. It allows financial marketers to join members on their turf, taking your relationship beyond account numbers and loan rates and into a more personal ... <a title="Leveraging Social Media Marketing to Influence Your Credit Union’s Conversions" class="read-more" href="https://newstaging.evokad.com/credit-union-social-media-conversions/" aria-label="Read more about Leveraging Social Media Marketing to Influence Your Credit Union’s Conversions">Read more</a>

Whether you’re a marketing veteran or a CEO with an eye on the future, you’ve likely heard the phrase, “Advertising is part art and part science.” As technology continues to overhaul the financial industry, that old adage has never been more relevant. The most eye-catching, creatively led, budget-stretching campaign can fall flat if it’s not ... <a title="Practical Data-Driven Analytics to Enhance Your Content Marketing Strategies" class="read-more" href="https://newstaging.evokad.com/data-driven-finance-marketing/" aria-label="Read more about Practical Data-Driven Analytics to Enhance Your Content Marketing Strategies">Read more</a>

Credit unions have a unique selling point compared to other financial institutions—and that’s their ability to offer quality customer service that evolves into strong member relationships and lasting trust. This is the credit union difference that results in high member satisfaction and recommendation rates. As a credit union operator, it’s your responsibility to not only ... <a title="Marketing Automation for Credit Unions: Expanding Your CRM’s Email Marketing Toolbox" class="read-more" href="https://newstaging.evokad.com/marketing-automation-for-credit-unions/" aria-label="Read more about Marketing Automation for Credit Unions: Expanding Your CRM’s Email Marketing Toolbox">Read more</a>

The past months have been transformative for nearly every industry and business. Our workforces transitioned to remote work under stay-home orders, followed by a cautious reopening process that is still unfolding today. Banks and credit unions saw reduced branch hours then the complete shutdown of branch lobbies, flanked by a rising use and demand for ... <a title="Leadership: Reimagining the Responsibility of Credit Unions After COVID-19" class="read-more" href="https://newstaging.evokad.com/leadership-reimagining-responsibility-credit-unions-after-covid/" aria-label="Read more about Leadership: Reimagining the Responsibility of Credit Unions After COVID-19">Read more</a>