An industry survey found that 94% of responding credit unions are using Facebook as a form of social media marketing. Credit unions also indicated that they plan to use the following channels for marketing: Mobile applications – 74% Twitter – 66% YouTube – 61% Social media analytics – 48% LinkedIn – 39% Tumblr – 29% ... <a title="3 Social Media Tips to Bolster Your Credit Union’s Online Reputation" class="read-more" href="https://newstaging.evokad.com/3-social-media-tips/" aria-label="Read more about 3 Social Media Tips to Bolster Your Credit Union’s Online Reputation">Read more</a>

Millennials constitute the largest generational group mankind has seen since the Baby Boomers. This generation – also known as Generation Y – is made up of individuals born between 1982 and 2001. This group is now between 13 and 32 years old and is a prime target for new business strategies, with a documented 84% ... <a title="How Credit Unions Should Market to Millennials" class="read-more" href="https://newstaging.evokad.com/credit-union-millennial-marketing/" aria-label="Read more about How Credit Unions Should Market to Millennials">Read more</a>

In times past, you may have gone to your family and your friends to research which banking institution was right for you. The same goes today, but consumers are communicating with their friends and “trusted advisors” via social media. A recent LinkedIn study found that 63 percent of affluent consumers research financial services and products ... <a title="Why Social Media Marketing is the New Word-of-Mouth" class="read-more" href="https://newstaging.evokad.com/social-media-marketing-strategies/" aria-label="Read more about Why Social Media Marketing is the New Word-of-Mouth">Read more</a>

Effective communication is the key to success in credit union membership relations. However many credit unions seem to forget that there are two parts to it. Organizations today often master the art of getting information to their members, but are extremely weak in the area of listening their member’s responses to the marketing messages they ... <a title="Improving Credit Union Member Communication" class="read-more" href="https://newstaging.evokad.com/improving-member-communication/" aria-label="Read more about Improving Credit Union Member Communication">Read more</a>

As a credit union marketing consultant, with an advertising agency background , I always support the relationship between the credit union and the advertising agency. Here’s why! When it comes to perfecting a strategic plan that carries your credit union’s messaging accurately and effectively, it’s often best to partner. Creative advertising agencies with experience in the financial ... <a title="Working Together – The Credit Union-Agency Relationship" class="read-more" href="https://newstaging.evokad.com/the-credit-union-agency-relationship/" aria-label="Read more about Working Together – The Credit Union-Agency Relationship">Read more</a>

Marketing has gone digital and credit union marketing is no exception. In today’s day, it is imperative for credit unions to monitor their online presence, create quality content, manage their social media profiles effectively and put forth an ongoing SEO strategy. According to Inc.com, 86% of consumers say search engines are very important in the ... <a title="Digital Marketing Strategies For Credit Unions" class="read-more" href="https://newstaging.evokad.com/digital-marketing-strategies-for-credit-unions/" aria-label="Read more about Digital Marketing Strategies For Credit Unions">Read more</a>

Your members are the reason your credit union exists. They have already made a commitment to you and your credit union, making them your most valuable asset. Isn’t it about time you let them know? Your current members’ loyalty and participation are what keeps your institution going, growing and thriving. However, you must keep communication ... <a title="3 Ways to Engage Your Current Credit Union Members" class="read-more" href="https://newstaging.evokad.com/engaging-your-existing-credit-union-members/" aria-label="Read more about 3 Ways to Engage Your Current Credit Union Members">Read more</a>

From comparing prices and rates to evaluating offers and features, EPM Communications reports 33 percent of consumers, potential members of your credit union, research banks and financial companies online when selecting an institution. While technology has made it easier for potential members to find information on your credit union, convenience and broad access means they ... <a title="Are You Creating A Unique Brand Experience?" class="read-more" href="https://newstaging.evokad.com/local-credit-union-brand-experience/" aria-label="Read more about Are You Creating A Unique Brand Experience?">Read more</a>

From my 20 years of experience as a marketing consultant for Extra Credit Union Marketing, I’ve learned that the best way to prepare a strong marketing strategy is to start by looking at the budget. Regardless if you work for a local credit union or a federal credit union, knowing what you are able to spend is absolutely ... <a title="Three Budget Allocation Tips From Extra Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/budget-allocation-tips-from-extra-credit-union-marketing/" aria-label="Read more about Three Budget Allocation Tips From Extra Credit Union Marketing">Read more</a>

Who doesn’t like free stuff? Giving away promotional items branded with your credit union’s logo, tagline and contact information is an excellent way to help put your name directly in front of potential members. As can be seen at any sporting event or show, people go absolutely crazy – shoving, jumping and screaming – for ... <a title="Using Promotional Items to Brand Your Credit Union" class="read-more" href="https://newstaging.evokad.com/using-promotional-items-to-brand-your-credit-union/" aria-label="Read more about Using Promotional Items to Brand Your Credit Union">Read more</a>