The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time of the year, we wanted ... <a title="Social Media Advertising Trend Predictions for 2017" class="read-more" href="https://newstaging.evokad.com/social-media-predictions-2017/" aria-label="Read more about Social Media Advertising Trend Predictions for 2017">Read more</a>

Do you ever wonder how far the messages you see on social media come from? Thanks to the vast amount of changes in technology and social media platforms, any company, even the smallest non-profit organizations have the ability to reach the other side of the world. Non-profit organizations’ greatest asset is a free tool: social ... <a title="How Non-Profit Organizations Can Raise Awareness with Social Media" class="read-more" href="https://newstaging.evokad.com/affordable-non-profit-marketing-2/" aria-label="Read more about How Non-Profit Organizations Can Raise Awareness with Social Media">Read more</a>

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global. In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency directors, and social media analytic ... <a title="What’s Trending in Social Media Advertising in 2016?" class="read-more" href="https://newstaging.evokad.com/social-media-trends-2016/" aria-label="Read more about What’s Trending in Social Media Advertising in 2016?">Read more</a>

Advertisers and brands are scratching their heads and trying to move quickly to get in front of their audiences that are adapting ad blockers. Adobe found that in 2015, 198 million people globally blocked ads—a number that will surely climb in 2016. The increase in ad blockers comes from one too many full-page takeovers and ... <a title="Advertising Around Ad Blockers" class="read-more" href="https://newstaging.evokad.com/advertising-with-ad-blockers/" aria-label="Read more about Advertising Around Ad Blockers">Read more</a>

In the time it takes you to read this blog post, millions of new tweets, Instagram photos and Facebook status updates will have been posted. Hundreds of thousands of hashtags floating out there in the social media universe, many of which are actively working to promote brands, services, products and movements. This begs the question, ... <a title="Make Social Connections IRL at Social Fresh 2016" class="read-more" href="https://newstaging.evokad.com/social-fresh-conference/" aria-label="Read more about Make Social Connections IRL at Social Fresh 2016">Read more</a>

Pokémon Go as a fad app may be more valuable to the advertising industry than you may think. New motivational tools, targeted advertising, and a new spin on old software means Pokémon Go can teach us a thing or two about success. Tapping Into Millennial Nostalgia How did this game hit the ground walking? Rekindling ... <a title="The Marketing Power of Pokémon Go" class="read-more" href="https://newstaging.evokad.com/power-of-pokemon-go/" aria-label="Read more about The Marketing Power of Pokémon Go">Read more</a>

Ever wanted the perfect Snapchat geofilter for your baby shower or engagement party but had to draw it yourself? You won’t have to do that anymore. Snapchat recently announced that they are allowing everyone to create a geofilter as part of their ad platform. For special touches for parties, weddings and businesses, Snapchat custom geofilters ... <a title="Snapchat Geofilters Have Endless Possibilities for Advertisers" class="read-more" href="https://newstaging.evokad.com/snapchat-for-business/" aria-label="Read more about Snapchat Geofilters Have Endless Possibilities for Advertisers">Read more</a>

What do you think is the most important tool to advertise your business online? When it comes to digital marketing, learning the ABCs of SEO is crucial to online visibility. For higher education institutions in particular, leveraging the endless possibilities of search engine optimization means better connecting with present and potential students on their search ... <a title="Smart SEO Marketing For Higher Education Institutions" class="read-more" href="https://newstaging.evokad.com/seo-marketing-for-colleges/" aria-label="Read more about Smart SEO Marketing For Higher Education Institutions">Read more</a>

Do you think you see more static images or video from a brand online? If your brand is not using video in some form of your marketing mix, you’re in the minority. According to a report by Cisco, online video will be responsible for 80 percent of all global Internet traffic by 2019. And for ... <a title="7 Reasons Why Video Marketing is Essential for Your Brand" class="read-more" href="https://newstaging.evokad.com/video-content-is-essential/" aria-label="Read more about 7 Reasons Why Video Marketing is Essential for Your Brand">Read more</a>

Each month, an evoker creates and leads a Lunch ‘n’ Learn session to share insights on their field of expertise. This month, our social media gurus, Meagan and Valentina, break down social media myths, talk about the importance of strategy and let us know insider tips on sharing great content. Meagan and Valentina spoke about ... <a title="Social Media Myths and Strategy" class="read-more" href="https://newstaging.evokad.com/social-media-myths-and-strategy/" aria-label="Read more about Social Media Myths and Strategy">Read more</a>