It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by ordering Netflix DVDs online for a two-day mail delivery—it’s in the form of instant streaming and RedBox pickups. So, what exactly does it ... <a title="How CPG is Redefining What Convenience Means for Consumers" class="read-more" href="https://newstaging.evokad.com/how-cpg-is-redefining-what-convenience-means-for-consumers/" aria-label="Read more about How CPG is Redefining What Convenience Means for Consumers">Read more</a>

The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the search key. Paired with the convenience of mobile accessibility, search engines have become the right-hand man for many of today’s digital consumers. As ... <a title="Optimizing Your Healthcare Institution for Local Search" class="read-more" href="https://newstaging.evokad.com/optimizing-your-healthcare-seo/" aria-label="Read more about Optimizing Your Healthcare Institution for Local Search">Read more</a>

Social media is (still) king. And while it’s imperative to position your brand in front of the correct audience, it’s crucial content mirrors the context of each social channel. If your goals are to establish scalable and lucrative connections, as well as grow sales with loyal and prospective customers, this article will teach you how ... <a title="Social Media Marketing Strategy Insider Secrets: Context for Content" class="read-more" href="https://newstaging.evokad.com/channel-specific-social-media-strategy/" aria-label="Read more about Social Media Marketing Strategy Insider Secrets: Context for Content">Read more</a>

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the population and is actively shifting the face of marketing. Undoubtedly, it’s one to keep on your radar as a gauge of new and ... <a title="Your CPG Guide to Measuring ROI for Influencer Marketing" class="read-more" href="https://newstaging.evokad.com/measuring-roi-for-influencer-marketing/" aria-label="Read more about Your CPG Guide to Measuring ROI for Influencer Marketing">Read more</a>

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted by some the big names in your following. Influencer marketing has become the buzz of social media sites like Instagram, Facebook and Snapchat. ... <a title="Why Social Influencers Have the Upper Hand in QSR Marketing" class="read-more" href="https://newstaging.evokad.com/influencer-marketing-for-small-restaurants/" aria-label="Read more about Why Social Influencers Have the Upper Hand in QSR Marketing">Read more</a>

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone in hand. Today’s expectations of complete convenience and a seamless interaction push that experience even further into an all-new realm. For consumer packaged ... <a title="Redefining Retail: Trends Shaping the New CPG Shopping Experience" class="read-more" href="https://newstaging.evokad.com/cpg-shopping-experience-trends/" aria-label="Read more about Redefining Retail: Trends Shaping the New CPG Shopping Experience">Read more</a>

First Comes the Photo, Then Comes the Indulging It’s going to take more than a heavy appetite and a mouthwatering smell to stop customers from getting the perfect snap of their food before indulging. Studies show that 69% of Millennials are choosing to pick up their phone for a photo before picking up their fork ... <a title="Drive Customer Loyalty with Foodstagrammable Items" class="read-more" href="https://newstaging.evokad.com/customer-loyalty-with-foodstagrammable-items/" aria-label="Read more about Drive Customer Loyalty with Foodstagrammable Items">Read more</a>

Adding the Experience Back into Instagrammable Destinations From a hotel in Maldives that offers an Instagram butler to a mural in L.A. where you need at least 20,000 followers to pose for a photo, Instagram’s power on destinations has been felt and reflected in visitation numbers, occupancy rates and ADR. During the early years of ... <a title="How You Can Leverage ‘Instagrammability’ for Your Destination" class="read-more" href="https://newstaging.evokad.com/instagrammable-destination/" aria-label="Read more about How You Can Leverage ‘Instagrammability’ for Your Destination">Read more</a>

A Guide to Pinterest Marketing for Nonprofits Still under the impression that Pinterest is an endless feed of home décor ideas and recipes involving zucchini? You may be missing half the story. Pinterest has become a visual search engine where users can find information and inspiration and create collections to reference later, all in one ... <a title="Reach Donors and Volunteers with Pinterest Advertising" class="read-more" href="https://newstaging.evokad.com/pinterest-advertising-nonprofits/" aria-label="Read more about Reach Donors and Volunteers with Pinterest Advertising">Read more</a>

Where to Start with Social Marketing for Tech Brands At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world of emerging media. However, this isn’t always the case. Although your products or services may push the boundaries of technology, mastering digital marketing ... <a title="Mastering Social Media Marketing for Tech Brands" class="read-more" href="https://newstaging.evokad.com/social-media-marketing-tech-brands/" aria-label="Read more about Mastering Social Media Marketing for Tech Brands">Read more</a>