Are you annoyed or intrigued when you get a Facebook notification for a live-stream? That’s the question that brands are asking before spending money on another social media tactic that may or may not have a clear payoff. Brands are fighting for viewers’ attention on social media with every shiny new method they can. Most ... <a title="Leveraging Video on Social Media for Your Brand" class="read-more" href="https://newstaging.evokad.com/video-marketing-for-brands/" aria-label="Read more about Leveraging Video on Social Media for Your Brand">Read more</a>

Have you ever watched a YouTube video or read an article on your favorite blog and thought, “I wonder if they were paid to say that?” If so, you’re asking the right question to snuff out deceptive native advertising. Recently, high-end department store Lord & Taylor settled a case with the Federal Trade Commission (FTC) ... <a title="Show Your Source: A Lesson in Native Advertising" class="read-more" href="https://newstaging.evokad.com/native-advertising-lesson/" aria-label="Read more about Show Your Source: A Lesson in Native Advertising">Read more</a>

“How do we get more people to like our Facebook page?” From the first tweet ever sent out into the Twitterverse to the first “Like” on a Facebook page, one of the most common questions we get from clients is how to get a bigger following on social media. Sometimes it’s even, “We need to ... <a title="Harnessing the Power of Social Media Starts with Understanding" class="read-more" href="https://newstaging.evokad.com/harnessing-the-power-of-social-media/" aria-label="Read more about Harnessing the Power of Social Media Starts with Understanding">Read more</a>

Are video live streaming apps like Periscope and Blab beneficial for marketers to pay attention to? [tweetquote]Video live streaming is readily becoming the future for advertisers and consumers with its easy accessibility and convenience.[/tweetquote] Currently, Periscope and Blab are popular apps that enhance brand awareness and promote consumer engagement. Although similar, each app has unique ... <a title="Should Your Brand Use Periscope or Blab?" class="read-more" href="https://newstaging.evokad.com/periscope-or-blab/" aria-label="Read more about Should Your Brand Use Periscope or Blab?">Read more</a>

After you create a video for your product or brand, do you put as much thought into where you’re going to put it? On November 4, Mark Zuckerberg reported that Facebook generated an astounding 8 billion video views every day of the third quarter of 2015. To put this figure in perspective, 500 million tweets ... <a title="Facebook and the Age of Video Advertising" class="read-more" href="https://newstaging.evokad.com/facebook-video-advertising/" aria-label="Read more about Facebook and the Age of Video Advertising">Read more</a>

Have you considered if you, or your business’s, greatest strength is also your greatest weakness? That dreaded question, often used in job interviews, forces us to position weakness as a strength. As it turns out, not even social media giants are immune to this dilemma. Specifically, we’ve taken a look at Twitter’s greatest strengths and ... <a title="Twitter’s Greatest Strength Is Its Greatest Weakness. Here’s Why." class="read-more" href="https://newstaging.evokad.com/twitters-strength-is-its-weakness/" aria-label="Read more about Twitter’s Greatest Strength Is Its Greatest Weakness. Here’s Why.">Read more</a>

Contrary to popular belief, influencer marketing is not new. Forbes actually dates it back to 1956, when Doublemint Gum commissioned the Doublemint Twins to “Double your pleasure, double your fun.” But with the Internet’s dominance and the rise of social media, influencer marketing has been reinvented in a way that completely changes the game. It’s ... <a title="3 Ways Influencer Marketing Will Transform Your Campaigns" class="read-more" href="https://newstaging.evokad.com/influencer-marketing-for-campaigns/" aria-label="Read more about 3 Ways Influencer Marketing Will Transform Your Campaigns">Read more</a>

Humans are innately social creatures, and in an increasingly interconnected world, we’re sharing more than ever on social media. Consequently, social media data is hardly ever black and white, but rather riddled with opinions and attitudes. For advertisers, this wealth of shared information is a gold mine for insights about a company’s actions or products, ... <a title="Sentiments on Sentiment Analysis" class="read-more" href="https://newstaging.evokad.com/sentiments-on-sentiment-analysis/" aria-label="Read more about Sentiments on Sentiment Analysis">Read more</a>

According to a report by LikeHack.com, the average social media user is exposed to 285 pieces of content daily, which equals 54,000 words, and as many as 1,000 clickable links. In a world where audiences are more fragmented than ever and attention levels are scarce, how do we cut through the clutter? This is the ... <a title="Cutting Through the Clutter" class="read-more" href="https://newstaging.evokad.com/cutting-through-the-clutter/" aria-label="Read more about Cutting Through the Clutter">Read more</a>

Now that more than 62 percent of web users turn to the Internet as a primary research tool, there is a greater need than ever before to regulate the online chatter regarding a brand’s reputation. What potential and current customers say and see about a brand online is absolutely crucial in longevity. If you want ... <a title="Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries" class="read-more" href="https://newstaging.evokad.com/engage-inspire-convert-storytelling-travel-leisure-industries/" aria-label="Read more about Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries">Read more</a>