Media planners and buyers are known for the immense amount of research they do before planning and placing a media buy for a client. There are meetings with the account executive and the media reps, email exchanges, phone calls, Google searches, Arbitron data, Scarborough research, good ole’ fashioned hardcopy DMA maps and more. In fact, ... <a title="Media Plan Components" class="read-more" href="https://newstaging.evokad.com/media-plan-components/" aria-label="Read more about Media Plan Components">Read more</a>

There are thousands of magazines in which you can purchase advertising. They can be local, regional, national or even international. And though purchasing space in a magazine can be just right for your product or service, before you take that leap (hopefully with significant research to fall back on), you must still be aware of ... <a title="Strengths & Weaknesses of Magazine Advertising" class="read-more" href="https://newstaging.evokad.com/strengths-weaknesses-of-magazine-advertising/" aria-label="Read more about Strengths & Weaknesses of Magazine Advertising">Read more</a>

It is important for everyone in an agency to understand media terminology to improve communication both within the agency as well as with clients. This is especially important for newcomers to the agency business or business owners who don’t deal with media everyday. Here are some common media terms and definitions. Demographic: Specific groups within ... <a title="Media Terms & Definitions" class="read-more" href="https://newstaging.evokad.com/media-terms-definitions/" aria-label="Read more about Media Terms & Definitions">Read more</a>

When attempting to take your media in-house or when offering media services for others, it’s important to know that media can be purchased in several ways, such as by flight, monthly, quarterly or annually. The trick to being a successful media planner and buyer is knowing which structure works best for you and your clients. ... <a title="What to Know About an Annual Media Buy" class="read-more" href="https://newstaging.evokad.com/what-to-know-about-an-annual-media-buy/" aria-label="Read more about What to Know About an Annual Media Buy">Read more</a>

We’re sure most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know what other people are really saying and thinking—without having to admit you’re just dying to know things you shouldn’t or couldn’t. Whoever said ... <a title="Putting Ethnography Science Behind Your Strategy" class="read-more" href="https://newstaging.evokad.com/putting-ethnography-science-behind-your-strategy/" aria-label="Read more about Putting Ethnography Science Behind Your Strategy">Read more</a>

We’ve had a look at several different compensation structure models. Some clients prefer to work under a retainer model, which allows for long-term strategic planning and an ongoing partnership that works in a proactive capacity. However, if not carefully prioritized by the client, this can also lead to liberally requested assignments that often eat up ... <a title="Which Advertising Agency Compensation Structure Is Better For Me? Part 3 of 3 (Production Costs)" class="read-more" href="https://newstaging.evokad.com/which-advertising-agency-compensation-structure-is-better-for-me-part-3-of-3-production-costs/" aria-label="Read more about Which Advertising Agency Compensation Structure Is Better For Me? Part 3 of 3 (Production Costs)">Read more</a>

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing for creative services, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each ... <a title="Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)" class="read-more" href="https://newstaging.evokad.com/which-advertising-agency-compensation-structure-is-better-for-me-part-2-of-3-media-commission/" aria-label="Read more about Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)">Read more</a>

The way a potential target consumes media changes with the landscape. Due to this ever-changing fact, new and emerging media must be considered, along with traditional media of course, when planning media buys. These new mediums include online buys, Facebook fan pages, Twitter accounts, seeded blogs, video, gaming, mobile text campaigns, experiential (which is a ... <a title="Satisfy Your Media Craving" class="read-more" href="https://newstaging.evokad.com/satisfy-your-media-craving/" aria-label="Read more about Satisfy Your Media Craving">Read more</a>

Say you’ve got a client that puts out tons of newspaper ads, in tons of markets, like every time you blink they have a new ad, just ready to be sent out. As a media buyer and planner, it’s your job to figure out the best and most efficient way to make large media buys ... <a title="The Benefits of Utilizing a Newspaper Buying Network" class="read-more" href="https://newstaging.evokad.com/the-benefits-of-utilizing-a-newspaper-buying-network/" aria-label="Read more about The Benefits of Utilizing a Newspaper Buying Network">Read more</a>

Sponsorships are an easy, friendly way to expand brand awareness among the local community. And there are usually so many enticing options but proceed with caution, for not all of them are the ideal events to sponsor. To begin with, your company has a brand. And that brand, above all, has a personality that makes ... <a title="Sponsorships – One Size Doesn’t Fit All" class="read-more" href="https://newstaging.evokad.com/sponsorships-one-size-doesnt-fit-all/" aria-label="Read more about Sponsorships – One Size Doesn’t Fit All">Read more</a>