As travel marketers, OTT and CTV may be the campaign game-changers you have been waiting for. Wanderers, travel-lovers, family adventure-seekers, and globetrotters all spend hours watching television and video, but their viewing habits have changed in recent years. Instead of watching traditional TV, they are now watching their favorite TV shows and movies through CTV ... <a title="Travel Marketing in 2021: Leaning into OTT and CTV" class="read-more" href="https://newstaging.evokad.com/travel-marketing-ott-ctv/" aria-label="Read more about Travel Marketing in 2021: Leaning into OTT and CTV">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Media Director to share a bit about his role and the daily tasks he takes on to ensure our clients’ campaigns are successful. Here’s what he had to say. In my role of media director, the ... <a title="The Eight Essential Skills of a Successful Media Director" class="read-more" href="https://newstaging.evokad.com/eight-essential-media-director-skills/" aria-label="Read more about The Eight Essential Skills of a Successful Media Director">Read more</a>

Social media content marketing is where social media strategies meet with content strategies in order to deliver engaging posts for your followers. While it may seem easy to upload a photo and post on Instagram, there is a catch! According to Moz, in order for your post to be successful, it needs to be 10 ... <a title="4 Ways Healthcare Professionals Can Deliver Engaging and Useful Social Media Content" class="read-more" href="https://newstaging.evokad.com/social-media-healthcare-content/" aria-label="Read more about 4 Ways Healthcare Professionals Can Deliver Engaging and Useful Social Media Content">Read more</a>

The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However, history has shown us that desperate times call for legendary innovations. The Black Death in ... <a title="COVID-19 Innovations: The Impact on eCommerce and the Response" class="read-more" href="https://newstaging.evokad.com/covid-19-innovations-impact-ecommerce-response/" aria-label="Read more about COVID-19 Innovations: The Impact on eCommerce and the Response">Read more</a>

Crossing Department Lines to Differentiate a Credit Union’s Marketing We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to unique, thought-leading and successful campaigns. Today, we’re focusing on how that concept — bringing strategic minds in our agency together under one goal ... <a title="Fusing Media and Creative to Identify Credit Union Marketing Opportunities" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-media-creative/" aria-label="Read more about Fusing Media and Creative to Identify Credit Union Marketing Opportunities">Read more</a>

You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), for example, must demonstrate a positive return on investment (ROI) for their efforts to justify the marketing spend of public funds, and that ... <a title="How Important is Showing an Economic Impact for Your Marketing Efforts?" class="read-more" href="https://newstaging.evokad.com/destination-marketing-roi-insights/" aria-label="Read more about How Important is Showing an Economic Impact for Your Marketing Efforts?">Read more</a>

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time of the year, we wanted ... <a title="Social Media Advertising Trend Predictions for 2017" class="read-more" href="https://newstaging.evokad.com/social-media-predictions-2017/" aria-label="Read more about Social Media Advertising Trend Predictions for 2017">Read more</a>

When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone and done it this time.

It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In 2012, the presidential election heavy-media period is September 7-November 6, and candidates are buying local advertising to target specific markets that could make or break their ... <a title="Media Buying During an Election Year" class="read-more" href="https://newstaging.evokad.com/media-buying/" aria-label="Read more about Media Buying During an Election Year">Read more</a>

First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent of the NFL, is strictly prohibited. That being said, we think we can say “Superbowl” and not have to say “the Big Game” ... <a title="Are Advertisers Flushing $3.5 Million Down the Superbowl?" class="read-more" href="https://newstaging.evokad.com/are-advertisers-flushing-3-5-million-down-the-superbowl/" aria-label="Read more about Are Advertisers Flushing $3.5 Million Down the Superbowl?">Read more</a>