Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about meeting those dietary restrictions. Families are feeling desperate for answers, and they’re turning to trusted ... <a title="The Growing Market for Food-Allergic Consumers in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/food-allergy-cpg-marketing/" aria-label="Read more about The Growing Market for Food-Allergic Consumers in CPG Marketing">Read more</a>

There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the world with a spending power of over $143 billion. So, what does this mean for ... <a title="What Does Gen Z Look for in Healthcare Providers?" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-gen-z/" aria-label="Read more about What Does Gen Z Look for in Healthcare Providers?">Read more</a>

The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data. Apple and other major tech companies have led recent shifts in the marketing industry to ... <a title="How Does Apple’s iOS14 Impact Google Ads?" class="read-more" href="https://newstaging.evokad.com/apple-impact-google-ads/" aria-label="Read more about How Does Apple’s iOS14 Impact Google Ads?">Read more</a>

The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out the start of their careers. For credit union marketers, this presents a large-scale opportunity to ... <a title="Reaching Gen Z Through Personalized Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/gen-z-personalized-marketing/" aria-label="Read more about Reaching Gen Z Through Personalized Credit Union Marketing">Read more</a>

Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your everyday visitors. And we’re not just talking social influencers that are getting paid for the ... <a title="Modernizing Your Destination Marketing with UGC" class="read-more" href="https://newstaging.evokad.com/modernizing-destination-marketing/" aria-label="Read more about Modernizing Your Destination Marketing with UGC">Read more</a>

It’s no secret digital marketing is center-stage right now with the amount of time Americans spend on their devices on a steady climb. Digital video marketing in particular is growing in popularity as many social media platforms tend to prefer and promote video content over still images.  If your healthcare practice does not have an ... <a title="Why YouTube Should be a Part of Your Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/youtube-healthcare-marketing/" aria-label="Read more about Why YouTube Should be a Part of Your Healthcare Marketing">Read more</a>

Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the “best nature hikes for families with a great nightlife scene” might not be the best ... <a title="Destination Marketing Tricks: Choosing the Perfect Travel Niche" class="read-more" href="https://newstaging.evokad.com/choose-perfect-travel-niche-market/" aria-label="Read more about Destination Marketing Tricks: Choosing the Perfect Travel Niche">Read more</a>

The use of video in marketing and advertising has become one of the most important forms of media in the digital age. Video has a unique strength in grabbing and retaining your audience’s attention longer than any other form of digital advertising. Below you’ll find our comprehensive guide for video marketing in email newsletters and ... <a title="Video Marketing Tactics to Improve Restaurant Sales and KPIs" class="read-more" href="https://newstaging.evokad.com/restaurant-video-marketing-tactics/" aria-label="Read more about Video Marketing Tactics to Improve Restaurant Sales and KPIs">Read more</a>

In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks to credit unions. But on the other hand, loyal members are becoming stronger and more ... <a title="Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-acquisition/" aria-label="Read more about Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year">Read more</a>

This month, our social media coordinator dives into the Apple iOS14 and what it means for Facebook Ad marketing. But before we get into the technical side of things, our in-house expert covers a quick to-do list for marketers looking to optimize their ads while navigating through the new update. Stay tuned for Part 2 ... <a title="Adapt or Get Left Behind: How to Survive the Facebook Ads & Apple iOS14 Update" class="read-more" href="https://newstaging.evokad.com/facebook-ads-apple-ios14-update/" aria-label="Read more about Adapt or Get Left Behind: How to Survive the Facebook Ads & Apple iOS14 Update">Read more</a>