Media

How to Choose the Right Advertising Platforms That Align With Your Business Goals

Choosing the right advertising platform goes beyond picking the one with the biggest user base or the flashiest features. Instead, it’s about selecting a platform that directly aligns with your business goals and helps you connect with the right audience in the most effective way. With so many options available, the challenge lies in determining ... <a title="How to Choose the Right Advertising Platforms That Align With Your Business Goals" class="read-more" href="https://newstaging.evokad.com/how-to-choose-right-ad-platform/" aria-label="Read more about How to Choose the Right Advertising Platforms That Align With Your Business Goals">Read more</a>

Breaking Boundaries in Travel and Tourism Marketing for 2025

The travel industry is constantly changing, fueled by evolving traveler expectations, advancements in technology, and emerging global trends. In 2025, travel brands must step beyond traditional approaches and craft immersive, tailored experiences that resonate with modern explorers and cultivate brand loyalty. From AI-driven itinerary planning to hyper-personalized destination recommendations, brands are embracing innovation while preserving ... <a title="Breaking Boundaries in Travel and Tourism Marketing for 2025" class="read-more" href="https://newstaging.evokad.com/travel-tourism-marketing-trends-2025/" aria-label="Read more about Breaking Boundaries in Travel and Tourism Marketing for 2025">Read more</a>

Revolutionizing Credit Union Marketing in 2025: Trends Driving Growth and Engagement

In 2025, credit unions face a pivotal moment: transform their marketing approach or risk losing ground in an increasingly competitive financial landscape. As fintech disruptors and traditional banks pour billions into digital innovation, credit unions possess a unique advantage – their deep community roots and member-first philosophy. Yet this heritage alone isn’t enough. Today’s members ... <a title="Revolutionizing Credit Union Marketing in 2025: Trends Driving Growth and Engagement" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-growth-trends-2025/" aria-label="Read more about Revolutionizing Credit Union Marketing in 2025: Trends Driving Growth and Engagement">Read more</a>

TikTok Marketing Strategy Guide: Multi-Industry Framework for 2025

In a dramatic turn of events, TikTok has restored its services to its 170 million U.S. users. The app went dark briefly on Saturday after a Supreme Court ruling upheld a ban on national security grounds. However, President-elect Donald Trump announced he would issue an executive order delaying the ban to allow time for a ... <a title="TikTok Marketing Strategy Guide: Multi-Industry Framework for 2025" class="read-more" href="https://newstaging.evokad.com/tiktok-marketing-70-20-10-philosophy-strategy/" aria-label="Read more about TikTok Marketing Strategy Guide: Multi-Industry Framework for 2025">Read more</a>

The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit

The emergence of artificial intelligence (AI) has significantly impacted various industries, and the broadcast media marketing sector is no exception. AI algorithms and technology continue transforming how broadcasters create, distribute, and optimize their content to reach wider audiences. Here, we explore the growing applications of AI in broadcast media marketing and how you can leverage ... <a title="The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit" class="read-more" href="https://newstaging.evokad.com/impact-ai-broadcasting-media-marketing/" aria-label="Read more about The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit">Read more</a>

Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started

By now, you are probably very familiar with streaming TV. These services have revolutionized the way we consume content. In the past, viewers were limited to watching TV shows and movies as they aired, or recording them on a DVR (or dare I say, VCR!) for later viewing. With OTT platforms, however, viewers can watch ... <a title="Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started" class="read-more" href="https://newstaging.evokad.com/why-start-advertising-hulu-2023/" aria-label="Read more about Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started">Read more</a>

Pros of Using Non-PII in Behavioral Targeting

There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements of their life, relating specifically to health, financial, and other sensitive categories, there are ways ... <a title="Pros of Using Non-PII in Behavioral Targeting" class="read-more" href="https://newstaging.evokad.com/using-non-pii-behavioral-targeting/" aria-label="Read more about Pros of Using Non-PII in Behavioral Targeting">Read more</a>

Hispanic Travel Trends: How to Influence Niche Travel Markets

This year, it’s forecasted that 71% of Americans will take a leisure vacation. How do you capture the attention of such a large audience? You narrow your scope. As the players of the travel and tourism industry fight to stay relevant in an evolving marketplace, it’s time to revamp your marketing strategy to include an ... <a title="Hispanic Travel Trends: How to Influence Niche Travel Markets" class="read-more" href="https://newstaging.evokad.com/hispanic-travel-niche-travel/" aria-label="Read more about Hispanic Travel Trends: How to Influence Niche Travel Markets">Read more</a>

Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing

From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market isn’t exclusively for luxury brands and goods. High-net-worth individuals and households falling into the category ... <a title="Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing" class="read-more" href="https://newstaging.evokad.com/target-affluent-consumer-cpg/" aria-label="Read more about Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing">Read more</a>

Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy

The travel and tourism industry has been rolling with the punches for the last year and a half, and now there’s more trouble on the horizon. As consumers have grown more aware of how their data is used, their personal privacy has become a growing concern, causing the government to step in to regulate how ... <a title="Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/destination-marketing-third-party-cookies/" aria-label="Read more about Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy">Read more</a>