Sixty-five million years ago, an asteroid impacted the Gulf of Mexico and wiped out most of the dinosaurs. The remainder slowly evolved into what we now know of as birds in order to survive. Since early 2020, restaurants large and small have been fighting for survival against the asteroid that’s shaken their industry: COVID-19. At ... <a title="Restaurant Technology Evolutions After COVID-19: A Curbside Pickup Revolution" class="read-more" href="https://newstaging.evokad.com/restaurant-technology-curbside-evolution/" aria-label="Read more about Restaurant Technology Evolutions After COVID-19: A Curbside Pickup Revolution">Read more</a>

There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the world with a spending power of over $143 billion. So, what does this mean for ... <a title="What Does Gen Z Look for in Healthcare Providers?" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-gen-z/" aria-label="Read more about What Does Gen Z Look for in Healthcare Providers?">Read more</a>

Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial institutions are rapidly shifting from transactional marketing to purpose-driven, relationship-building marketing. And in order to ... <a title="The Evolution of Credit Union Marketing: Personalized Member Experiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-expierences/" aria-label="Read more about The Evolution of Credit Union Marketing: Personalized Member Experiences">Read more</a>

Summer is here, and we all know what that means—it’s the peak season for most destinations. We also know the travel industry is competitive. In fact, 40% of Americans take at least one vacation a year. From that percent, about 28% will take three or more vacations per year. So, how can you, as a ... <a title="DMO Email Marketing: Summer Destination Marketing Strategies Driving “Heads in Beds”" class="read-more" href="https://newstaging.evokad.com/destination-marketing-email-strategies/" aria-label="Read more about DMO Email Marketing: Summer Destination Marketing Strategies Driving “Heads in Beds”">Read more</a>

The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data. Apple and other major tech companies have led recent shifts in the marketing industry to ... <a title="How Does Apple’s iOS14 Impact Google Ads?" class="read-more" href="https://newstaging.evokad.com/apple-impact-google-ads/" aria-label="Read more about How Does Apple’s iOS14 Impact Google Ads?">Read more</a>

When it comes to planning a vacation, each generation gets their destination inspiration in a different way. Gen X travelers may scroll various Pinterest boards and read blogs filled with aesthetically pleasing pictures and itineraries for their destination of choice. Millennials, on the other hand, spend their time on Instagram saving dozens of insta-worthy destinations, ... <a title="TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021" class="read-more" href="https://newstaging.evokad.com/tiktok-destination-marketing-strategies/" aria-label="Read more about TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021">Read more</a>

Almost everyone we know has some form of a virtual assistant, whether it’s Siri built into your iPhone, an Amazon Echo, or a Google Home. Voice search and virtual assistance aren’t new, but their technology is becoming more prevalent as users are getting used to using voice commands, hooking their homes up to smart devices, ... <a title="Healthcare Marketing with Voice Search: The Future of Healthcare SEO" class="read-more" href="https://newstaging.evokad.com/voice-search-healthcare-marketing/" aria-label="Read more about Healthcare Marketing with Voice Search: The Future of Healthcare SEO">Read more</a>

If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why? Because members who establish a relationship with your brand already know the value of your ... <a title="8 Ways Your Credit Union Marketing Agency Can Drive Member Retention" class="read-more" href="https://newstaging.evokad.com/credit-union-member-retention/" aria-label="Read more about 8 Ways Your Credit Union Marketing Agency Can Drive Member Retention">Read more</a>

Currently, there are 3.96 billion people actively using social media worldwide, so it makes sense for companies of all sizes to utilize these platforms. But the question is, who should manage your social media accounts? Well, the answer varies, and it’s not a one size fits all situation. It’s the difference between finding an external ... <a title="Agency Versus In-House: Who Should Manage Your Brand’s Social Media?" class="read-more" href="https://newstaging.evokad.com/social-media-agency-vs-inhouse/" aria-label="Read more about Agency Versus In-House: Who Should Manage Your Brand’s Social Media?">Read more</a>

As healthcare marketers, public health awareness campaigns are some of the most important work we do. The strategy behind these campaigns must balance the goal of educating the public on an often sensitive topic while meeting the specific growth goals of healthcare practices or systems. As such, there are several factors that affect planning and ... <a title="Marketing Strategies for Your Healthcare Awareness Campaigns" class="read-more" href="https://newstaging.evokad.com/healthcare-awareness-marketing-strategies/" aria-label="Read more about Marketing Strategies for Your Healthcare Awareness Campaigns">Read more</a>