The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out the start of their careers. For credit union marketers, this presents a large-scale opportunity to ... <a title="Reaching Gen Z Through Personalized Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/gen-z-personalized-marketing/" aria-label="Read more about Reaching Gen Z Through Personalized Credit Union Marketing">Read more</a>

Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your everyday visitors. And we’re not just talking social influencers that are getting paid for the ... <a title="Modernizing Your Destination Marketing with UGC" class="read-more" href="https://newstaging.evokad.com/modernizing-destination-marketing/" aria-label="Read more about Modernizing Your Destination Marketing with UGC">Read more</a>

Curbside pickup, delivery, takeout—these are words that have become part of our daily vocabulary post-pandemic. While states continue to lift mask mandates and reduce capacity restrictions for restaurants, many consumers have happily adapted to the convenience of online ordering that arose during the pandemic. With most restaurants now offering these services, it is critical that ... <a title="2021 Brand Loyalty Expectations for Restaurant Marketing in an Online Ordering World" class="read-more" href="https://newstaging.evokad.com/brand-loyalty-restaurant-marketing/" aria-label="Read more about 2021 Brand Loyalty Expectations for Restaurant Marketing in an Online Ordering World">Read more</a>

Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There are a multitude of ways to measure brand awareness, such as website traffic, surveys, impressions, ... <a title="4 Ways to Gain Share of Voice for Credit Unions" class="read-more" href="https://newstaging.evokad.com/gaining-share-of-voice-credit-unions/" aria-label="Read more about 4 Ways to Gain Share of Voice for Credit Unions">Read more</a>

There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t–and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken the industry by storm, showing that 81% of global respondents feel strongly that companies should ... <a title="CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand" class="read-more" href="https://newstaging.evokad.com/cpg-retail-brands-sustainability/" aria-label="Read more about CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand">Read more</a>

This month, our Account Executive shares a glimpse of what it means to navigate travel clients through a pandemic. Keep reading to get an insider’s perspective on the marketing madness and how we quickly shifted our strategies to overcome the obstacles of COVID-19, as well as what we’re doing now to help drive visitation. Are ... <a title="Destination Marketing: ROI-Driven Strategies During a Pandemic" class="read-more" href="https://newstaging.evokad.com/roi-driven-destination-marketing/" aria-label="Read more about Destination Marketing: ROI-Driven Strategies During a Pandemic">Read more</a>

It’s no secret digital marketing is center-stage right now with the amount of time Americans spend on their devices on a steady climb. Digital video marketing in particular is growing in popularity as many social media platforms tend to prefer and promote video content over still images.  If your healthcare practice does not have an ... <a title="Why YouTube Should be a Part of Your Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/youtube-healthcare-marketing/" aria-label="Read more about Why YouTube Should be a Part of Your Healthcare Marketing">Read more</a>

Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the “best nature hikes for families with a great nightlife scene” might not be the best ... <a title="Destination Marketing Tricks: Choosing the Perfect Travel Niche" class="read-more" href="https://newstaging.evokad.com/choose-perfect-travel-niche-market/" aria-label="Read more about Destination Marketing Tricks: Choosing the Perfect Travel Niche">Read more</a>

The use of video in marketing and advertising has become one of the most important forms of media in the digital age. Video has a unique strength in grabbing and retaining your audience’s attention longer than any other form of digital advertising. Below you’ll find our comprehensive guide for video marketing in email newsletters and ... <a title="Video Marketing Tactics to Improve Restaurant Sales and KPIs" class="read-more" href="https://newstaging.evokad.com/restaurant-video-marketing-tactics/" aria-label="Read more about Video Marketing Tactics to Improve Restaurant Sales and KPIs">Read more</a>

For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be significant, navigating these channels can be complicated. For starters, which platform offers the greatest ROI ... <a title="Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-google-facebook/" aria-label="Read more about Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement">Read more</a>