Maybe you’re needing additional help with social media or need to build a team to better your social media marketing but are overwhelmed with all the technical terms in the social world, or maybe you’re the vice-president of a major corporation but still can’t decipher what your social strategist is trying to tell you with ... <a title="The Ultimate Social Media Glossary for CPG Marketers" class="read-more" href="https://newstaging.evokad.com/the-ultimate-social-media-glossary-for-cpg-marketers/" aria-label="Read more about The Ultimate Social Media Glossary for CPG Marketers">Read more</a>

The number of people turning to search engines to look for specific types of food, restaurants, and cuisines is increasing every day. About 80% of customers have searched for a restaurant on their smartphone. Advertising through popular PPC channels, such as Google Ads or Facebook, will help your restaurant stand out amongst competitors and drive ... <a title="PPC Restaurant Marketing Strategies: 2020 Tips and Trends" class="read-more" href="https://newstaging.evokad.com/ppc-restaurant-marketing-strategies-2020-tips-and-trends/" aria-label="Read more about PPC Restaurant Marketing Strategies: 2020 Tips and Trends">Read more</a>

Social media has transformed the marketing world as we know it. Some may even say that it is killing traditional advertising. In 2017, digital ad spends jumped to $209 billion worldwide (41% of the market), as opposed to TV ads that reached only 35% of the market. And just like any other hospitality industry, tourism ... <a title="Social Media in Tourism Entertainment Marketing: What’s Trending in 2020" class="read-more" href="https://newstaging.evokad.com/social-media-in-tourism-entertainment-marketing-whats-trending-in-2020/" aria-label="Read more about Social Media in Tourism Entertainment Marketing: What’s Trending in 2020">Read more</a>

The Member Journey Starts with Local Search Say, a potential member walks into your financial institution—what lead them to your branch? Well, to start, they likely searched your brand, found a branch that resides in convenient proximity, and now, they’re eager to learn more about your services. This search funnel means you’re already to the ... <a title="Essential Local SEO Tactics for Financial Institutions" class="read-more" href="https://newstaging.evokad.com/essential-local-seo-tactics-financial-institutions/" aria-label="Read more about Essential Local SEO Tactics for Financial Institutions">Read more</a>

A fast-changing industry powered by emerging technology, unique treatments, and increased advances, modern medicine has redefined healthcare as a whole. And as healthcare shifts and changes, so must the strategies employed to market products, services, and organizations to current and potential consumers of care.  Moving into 2020 and beyond, marketers are positioning digital strategies to ... <a title="Where to Focus Your Healthcare Digital Marketing Strategies in 2020" class="read-more" href="https://newstaging.evokad.com/focus-healthcare-digital-marketing-strategies-2020/" aria-label="Read more about Where to Focus Your Healthcare Digital Marketing Strategies in 2020">Read more</a>

New year, new digital marketing trends. Hotel marketing is a vital part of ensuring your occupancy rate stays high, which is why it’s so crucial for hotels to adapt to the digital age. The current conversion funnel for travelers is now so broad. Hotel managers have to put a lot more focus on exactly who ... <a title="Upcoming Profitable Hotel Digital Marketing Trends for 2020" class="read-more" href="https://newstaging.evokad.com/profitable-hotel-digital-marketing-trends-2020/" aria-label="Read more about Upcoming Profitable Hotel Digital Marketing Trends for 2020">Read more</a>

More than 1.6 billion people use Facebook, and everyone one of those users need to eat. That means that Facebook is an excellent place for your restaurant to stand out. With the right marketing strategy, your restaurant could be their destination of choice. Are you taking full advantage of all that Facebook has to offer? ... <a title="12 Tips for Successful Facebook Marketing for Restaurants" class="read-more" href="https://newstaging.evokad.com/12-tips-successful-facebook-marketing-restaurants/" aria-label="Read more about 12 Tips for Successful Facebook Marketing for Restaurants">Read more</a>

Today’s competitive landscape and changing consumer purchasing path have CPG brands muddled when it comes to targeting the latest intent trends. How does one learn of a customer’s intent to buy a product, and where do you meet them along their journey? While there are multiple answers to this question, there are a few that ... <a title="The Latest Consumer Intent Trends in the CPG Industry" class="read-more" href="https://newstaging.evokad.com/the-latest-consumer-intent-trends-in-the-cpg-industry/" aria-label="Read more about The Latest Consumer Intent Trends in the CPG Industry">Read more</a>

It’s official—online searches have all but replaced a call to mom or dad whenever a financial question comes up. Parents, colleagues, or that one friend who majored in finance were once the usually-less-than-qualified authority when it came to financial advice. Today, financial consumers have increased access to (more accurate) information online. For financial marketers, that ... <a title="Improving Search Engine Performance for Financial Services and Credit Unions" class="read-more" href="https://newstaging.evokad.com/improving-search-engine-performance-for-financial-services-and-credit-unions/" aria-label="Read more about Improving Search Engine Performance for Financial Services and Credit Unions">Read more</a>

Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments feel they do not have a direct influence on how that experience is delivered and are tempted to place the responsibility of patient experience to the quality ... <a title="Patient Experience: Healthcare Marketing’s Influential Role" class="read-more" href="https://newstaging.evokad.com/patient-experience-healthcare-marketings-influential-role/" aria-label="Read more about Patient Experience: Healthcare Marketing’s Influential Role">Read more</a>