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Branding Development

DOGIPOT

Services
Behavior Change Branding Consumer Packaged Goods CPG Creative>Branding Digital Uncategorized Web Development
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Create brand awareness to drive demand for products and increase sales.

Ideas.

Providing convenient, affordable, and efficient solutions for pet waste management, DOGIPOT® has helped keep pet-friendly areas, communities, and public spaces clean and safe for all to enjoy since 1994. DOGIPOT® is among the leaders in pet waste management solutions. The brand and their authorized distributor of products, ProPet Distributors, were in need of solidifying their position among competitors while effectively reaching their vital audiences to increase product demand.

Work

Targeting the B2C and B2B market, DOGIPOT® needed to create brand awareness in order to drive demand for products and increase sales. Focusing on a modern look and cohesive brand standards, our team developed an engaging brand identity for DOGIPOT® capable of reaching and connecting with their diverse demographics.

As part of the brand update, our interactive team created a modern, responsive new design for DOGIPOT®’s website and ProPet Distributors’ ecommerce website with a focus on ease of access to information and product details. Our team also developed a complete content strategy inclusive of two DOGIPOT® blogs, one ProPet blog, and ProPet email marketing each month with product features and offers to further engage current and potential customers and distributors.

At the launch of our engagement, DOGIPOT® did not have a brand presence across any social platform. Our team developed and managed a branded profile that accurately represented the company while offering a better and easier way for customers and distributors to communicate with DOGIPOT®.

To carry the DOGIPOT® message to their key B2B audiences, we negotiated, placed, and managed integrated media buys across the most relevant channels during an eight-month campaign. To further target and segment their B2B customers, we placed print ads in trade publications, reaching decision makers in both the U.S. and Canada. Along with full-color ads running in various sizes, we placed banner ads focused on the trade publications on the DOGIPOT® website to sponsor a monthly or weekly newsletter as added value. An omnichannel campaign required rigorous attention to detail to ensure consistent brand voice and visual cohesiveness.

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