From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market isn’t exclusively for luxury brands and goods. High-net-worth individuals and households falling into the category ... <a title="Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing" class="read-more" href="https://newstaging.evokad.com/target-affluent-consumer-cpg/" aria-label="Read more about Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing">Read more</a>

Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about meeting those dietary restrictions. Families are feeling desperate for answers, and they’re turning to trusted ... <a title="The Growing Market for Food-Allergic Consumers in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/food-allergy-cpg-marketing/" aria-label="Read more about The Growing Market for Food-Allergic Consumers in CPG Marketing">Read more</a>

Your product’s packaging is the first thing your potential customer interacts with whether they encounter it at the store or online. As consumers get savvier about their purchases, making sure your packaging captures your target consumer is extremely important in increasing sales and building brand loyalty. Did you know consumers spend less than a full ... <a title="Product Packaging: Marketing Agency Tactics For Influencing Consumer Opinion" class="read-more" href="https://newstaging.evokad.com/marketing-agency-tactics-product-packaging/" aria-label="Read more about Product Packaging: Marketing Agency Tactics For Influencing Consumer Opinion">Read more</a>

There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t–and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken the industry by storm, showing that 81% of global respondents feel strongly that companies should ... <a title="CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand" class="read-more" href="https://newstaging.evokad.com/cpg-retail-brands-sustainability/" aria-label="Read more about CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand">Read more</a>

What if we told you a single dollar spent on email marketing would bring in an average of $42 in return? We’re willing to bet your response would be either, “Sign me up,” or, “What’s the catch?” If you agree with the former, skip ahead to our recommendations for the three triggered emails designed to ... <a title="Email Marketing Automation Strategies for CPG Brands: 3 Emails You Need in Your Funnel" class="read-more" href="https://newstaging.evokad.com/email-marketing-automation-strategies/" aria-label="Read more about Email Marketing Automation Strategies for CPG Brands: 3 Emails You Need in Your Funnel">Read more</a>

It’s been the better part of a year since the first coronavirus-related lockdown went into effect and our lives haven’t looked the same since. We predict they never will. With the reopening of schools and offices, as well as the rollout of the COVID-19 vaccine, certain aspects of peoples’ day-to-day lives may be inching towards ... <a title="COVID-19’s Lasting Impact on Retail & How It’s Reshaped CPG Marketing Strategies" class="read-more" href="https://newstaging.evokad.com/covid-cpg-marketing-strategies/" aria-label="Read more about COVID-19’s Lasting Impact on Retail & How It’s Reshaped CPG Marketing Strategies">Read more</a>

As we reach the prime of the holiday season, online shopping numbers continue to grow. Ecommerce sales account for 14.1% of total sales and are projected to reach 22% by 2023. CPG giants lead the pack as expected, however, independent online stores and smaller retailers have carved out a healthy serving of online sales for ... <a title="Selling Consumer Products Online: 4 Ideas to Drive Sales to Your Website" class="read-more" href="https://newstaging.evokad.com/drive-sales-ecommerce-website/" aria-label="Read more about Selling Consumer Products Online: 4 Ideas to Drive Sales to Your Website">Read more</a>

The month of November brings a sense of urgency and high hopes for e-commerce store owners as the prospect of high holiday sales looms on the horizon. This is the time to take advantage of the biggest sale season of the year, but it can be hard to get a shopper to complete their full ... <a title="E-Commerce Shopping Cart Tips and Tricks for Driving Website Sales" class="read-more" href="https://newstaging.evokad.com/e-commerce-shopping-cart-tips/" aria-label="Read more about E-Commerce Shopping Cart Tips and Tricks for Driving Website Sales">Read more</a>

Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that many businesses are so focused on new customer acquisition, that they don’t put forth the ... <a title="CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-for-brand-loyalty/" aria-label="Read more about CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention">Read more</a>

COVID-19 is by far one of the biggest challenges this generation has faced. CPG companies had to reinvent their marketing strategies, their messages, and how they reached their current and potential customers in order to survive during the pandemic. CPG brands learned that resilience, innovation, agility, and empathy are marketing tools just as much as ... <a title="Updating & Balancing Your CPG Marketing Strategy: Winning Tactics & Trends" class="read-more" href="https://newstaging.evokad.com/updating-cpg-marketing-strategy/" aria-label="Read more about Updating & Balancing Your CPG Marketing Strategy: Winning Tactics & Trends">Read more</a>