We said it once, and we’ll say it again: content is king. Content marketing is a strategic approach focused on creating the right content to the right audience in the right place. It is essential for CPG companies to transform their digital advertisements that are solely focused on their product into content that is entertaining ... <a title="Content Marketing MegaPost: Digital Strategies and Content Ideas for CPG Brands" class="read-more" href="https://newstaging.evokad.com/cpg-content-marketing-megapost/" aria-label="Read more about Content Marketing MegaPost: Digital Strategies and Content Ideas for CPG Brands">Read more</a>

As toilet paper rolls and non-perishable food items gradually make their way back onto the shelves of stores across the nation, the coronavirus pandemic is still making its mark on the CPG market as a whole. Leaders in the industry are striving to meet consumer demands while safeguarding employees and customers alike. And while this ... <a title="Business as Usual After COVID-19: Preparing CPG Brands for the Future" class="read-more" href="https://newstaging.evokad.com/business-as-usual-after-covid-19-preparing-cpg-brands-for-the-future/" aria-label="Read more about Business as Usual After COVID-19: Preparing CPG Brands for the Future">Read more</a>

The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However, history has shown us that desperate times call for legendary innovations. The Black Death in ... <a title="COVID-19 Innovations: The Impact on eCommerce and the Response" class="read-more" href="https://newstaging.evokad.com/covid-19-innovations-impact-ecommerce-response/" aria-label="Read more about COVID-19 Innovations: The Impact on eCommerce and the Response">Read more</a>

SMS Marketing – A Strong Tool for eCommerce Sales In a mobile-first world, it’s no secret that SMS marketing is topping the charts as an effective tool for CPG brands. While everyone talks about mobile-friendly website designs and email marketing, they’re forgetting the most used feature on the mobile device itself—text messaging. Falling second to ... <a title="Mobile Marketing for CPG Brands: SMS Marketing for eCommerce" class="read-more" href="https://newstaging.evokad.com/mobile-marketing-cpg-brands-sms-marketing-for-ecommerce/" aria-label="Read more about Mobile Marketing for CPG Brands: SMS Marketing for eCommerce">Read more</a>

With so many CPG brands aiming to stand out online, it’s more important than ever to understand how search engines work and have an effective search engine optimization (SEO) strategy in place. You can’t just create content, post it to your website, and expect consumers to find it online. You need to implement a solid ... <a title="Voice Search & More Search Engine Optimization Trends in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-trends-2020-voice-search-optimization/" aria-label="Read more about Voice Search & More Search Engine Optimization Trends in CPG Marketing">Read more</a>

Maybe you’re needing additional help with social media or need to build a team to better your social media marketing but are overwhelmed with all the technical terms in the social world, or maybe you’re the vice-president of a major corporation but still can’t decipher what your social strategist is trying to tell you with ... <a title="The Ultimate Social Media Glossary for CPG Marketers" class="read-more" href="https://newstaging.evokad.com/the-ultimate-social-media-glossary-for-cpg-marketers/" aria-label="Read more about The Ultimate Social Media Glossary for CPG Marketers">Read more</a>

Where to Start with Social Marketing for Tech Brands At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world of emerging media. However, this isn’t always the case. Although your products or services may push the boundaries of technology, mastering digital marketing ... <a title="Mastering Social Media Marketing for Tech Brands" class="read-more" href="https://newstaging.evokad.com/social-media-marketing-tech-brands/" aria-label="Read more about Mastering Social Media Marketing for Tech Brands">Read more</a>

Online Video Content and the Buyer’s Journey Online video content is reshaping the buyer’s journey. Studies show that more consumers are watching videos about products before they buy, and video and influencer marketing have disrupted how and why we choose and purchase products. The average US adult now spends around 81 minutes a day watching ... <a title="The Role of Online Video Content in the Buyer’s Journey" class="read-more" href="https://newstaging.evokad.com/video-content-buyers-journey/" aria-label="Read more about The Role of Online Video Content in the Buyer’s Journey">Read more</a>

3 Must-Haves to Market a Tech Startup Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can help get your name in front of the right people. But don’t call your strategy complete without checking off these must-haves. Keep reading ... <a title="Are These 3 Things Missing from Your Tech Startup’s Marketing?" class="read-more" href="https://newstaging.evokad.com/tech-startup-marketing/" aria-label="Read more about Are These 3 Things Missing from Your Tech Startup’s Marketing?">Read more</a>

Selling Your Consumer Electronics Brand with E-Commerce Ah, e-commerce. All of the joy of shopping with the added bonus of browsing on your couch in your pajamas. E-commerce has taken the world by storm, and it’s clear why—online shopping is quick, convenient and puts all of our favorite stores in the palm of our hand. ... <a title="Making E-Commerce Work for Your Consumer Electronics Brand" class="read-more" href="https://newstaging.evokad.com/ecommerce-marketing-ce-brands/" aria-label="Read more about Making E-Commerce Work for Your Consumer Electronics Brand">Read more</a>