3 Steps to Map out Your Brand’s Voice The consumer electronics playing field changes every day and encompasses a ton of brands. If you want to stay on top of your game and win a following of loyal fans, you’ll have to know who you are. Your brand identity goes much farther than colors, fonts ... <a title="Defining Your Brand’s Voice in the Consumer Electronics Space" class="read-more" href="https://newstaging.evokad.com/brand-voice-ce/" aria-label="Read more about Defining Your Brand’s Voice in the Consumer Electronics Space">Read more</a>

Why Content Marketing Is a Game Changer When creating your digital marketing strategy, content marketing is something you shouldn’t forget to add to the mix. Today, consumer electronics have become digital, smart and cloud-based. Content marketing is one of the tried-and-true digital marketing tactics out there, but how can we apply it specifically in the ... <a title="Brand Building for Consumer Electronics: Content Marketing" class="read-more" href="https://newstaging.evokad.com/content-marketing-ce/" aria-label="Read more about Brand Building for Consumer Electronics: Content Marketing">Read more</a>

Is Your Company Making These Mistakes? Here’s How to Fix Them No brand is perfect. Emergencies happen, strategies fall short and some seasons are better than others—it’s the cost of doing business. But not every downfall is unavoidable, some mistakes can be prevented or corrected before they affect your bottom line. As an agency, we ... <a title="The 4 Biggest Mistakes Consumer Electronics Brands Make" class="read-more" href="https://newstaging.evokad.com/common-consumer-electronics-brand-mistakes/" aria-label="Read more about The 4 Biggest Mistakes Consumer Electronics Brands Make">Read more</a>

Follow the Three E’s to Elevate Your Brand on Social Media Gone are the days when you posted on your brand’s social media when you felt like it or just when you had time. Now, you have to employ a fully integrated and optimized strategic plan to capture the right audience at the right time. ... <a title="How to Build Your Consumer Electronics Brand on Social Media" class="read-more" href="https://newstaging.evokad.com/social-media-consumer-electronics/" aria-label="Read more about How to Build Your Consumer Electronics Brand on Social Media">Read more</a>

Reaching the Right Audience for Luxury Consumer Electronics From state-of-the-art personal fitness equipment to televisions that blend right in with your home décor, consumers are willing to pay a premium price for luxury electronics. Status symbols, lifestyle enhancers and instruments of pure delight, these top-of-the-line devices sell the idea of being the best by owning ... <a title="3 Points to Remember When Marketing High-End Electronics" class="read-more" href="https://newstaging.evokad.com/marketing-high-end-consumer-electronics/" aria-label="Read more about 3 Points to Remember When Marketing High-End Electronics">Read more</a>

The Second Wave of Wearables Is Happening Now We’re experiencing something interesting within the wearable industry right now. It’s almost like a second wave of consumer interest with the release of devices like the Apple Watch 3 and Fitbit Ionic smartwatch. Now, more than ever, wearables are making a comeback, and you’ll get no complaints ... <a title="The Future of Wearables Has Made Its Second Coming" class="read-more" href="https://newstaging.evokad.com/the-future-of-wearables/" aria-label="Read more about The Future of Wearables Has Made Its Second Coming">Read more</a>

There’s a lot of trash in this world. No, really. Nearly 40 million metric tons of electronic waste (e-waste) are produced globally each year. So, any consumer electronics company worth their salt needs to start doing what they can to reduce their carbon footprints and make a more positive impact on the consumer landscape. Luckily, ... <a title="Don’t Let Your Office E-Waste Kill Our Environment" class="read-more" href="https://newstaging.evokad.com/e-waste-and-consumer-electronics/" aria-label="Read more about Don’t Let Your Office E-Waste Kill Our Environment">Read more</a>

Wirth virtual technology (VR), we’ve come a long way from the days of clunky, overpriced peripherals and questionable eyesight issues. Specifically, VR has seen a tremendous resurgence over the past decade with both gamers and early adopters of consumer electronics. With its slow yet steady integration into the mainstream, some advertisers and brands are scratching ... <a title="Advertising and the Virtual Reality Experience" class="read-more" href="https://newstaging.evokad.com/virtual-realtiy-experience/" aria-label="Read more about Advertising and the Virtual Reality Experience">Read more</a>

Apple surprised the world with their announcement that on November 3, we can expect to see three new phones: the iPhone 8, iPhone 8 Plus, and the iPhone X. It’s called the “iPhone ten”, not the iPhone X—just to clear up any confusion. Moreover, the differences in the phones and which one they should choose ... <a title="iPhone X vs. iPhone 8: A Look at Customer Confusion" class="read-more" href="https://newstaging.evokad.com/iphone-apple-and-customer-confusion/" aria-label="Read more about iPhone X vs. iPhone 8: A Look at Customer Confusion">Read more</a>

The highly anticipated annual Apple Conference happened on June 5 and it was then that Apple revealed what we can expect to see next. Questions consumers were asking included everything from the new iPhone 8 and Apple Watch rumors, to iOS updates, to name a few. Let’s explore what’s new with Apple. Homepod Similar to ... <a title="What’s New with Apple?" class="read-more" href="https://newstaging.evokad.com/whats-new-with-apple/" aria-label="Read more about What’s New with Apple?">Read more</a>