The Digital Era of Big Data The advanced technology of artificial intelligence (AI) has eased the experience of everyday lives—so much that it oftentimes goes unnoticed. From gathering data on buying habits for personalized product recommendations to calculating traffic and construction when delivering directions on Google Maps, AI has become the helping hand that many ... <a title="Enhancing the Financial Experience Through AI" class="read-more" href="https://newstaging.evokad.com/financial-experience-with-ai/" aria-label="Read more about Enhancing the Financial Experience Through AI">Read more</a>

Diversifying Your Restaurant Menu For Niche Customers “Do you serve gluten-free options?” This question, along with other dietary restriction requests, have become common among restaurant-goers for many reasons. Nearly 32 million people suffer from a food allergy while an estimated 45 million go on some sort of diet each year, making specific food requests progressively ... <a title="Small Menu Changes for a Big Return for Restaurants" class="read-more" href="https://newstaging.evokad.com/small-menu-changes-for-a-big-return-restaurants/" aria-label="Read more about Small Menu Changes for a Big Return for Restaurants">Read more</a>

Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers have topped the shelves for years now, but it’s time to make room for the next generation of this audience. With trending diets ... <a title="The Game-Changing Trend of Health and Wellness in CPG" class="read-more" href="https://newstaging.evokad.com/health-and-wellness-in-cpg/" aria-label="Read more about The Game-Changing Trend of Health and Wellness in CPG">Read more</a>

How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution that’s just okay for everyone, you prevent yourself from being the perfect fit for anyone. Correcting this one-size-fits-all approach to marketing starts with ... <a title="Insights Ad Agencies Can Offer Credit Unions About Creating Marketing Personas" class="read-more" href="https://newstaging.evokad.com/marketing-persona/" aria-label="Read more about Insights Ad Agencies Can Offer Credit Unions About Creating Marketing Personas">Read more</a>

Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients on subjects vital to their wellbeing. Healthcare may not be a trendy and popular topic in patients’ social lives, but it can make ... <a title="Using Experiential Education to Market Your Healthcare Center" class="read-more" href="https://newstaging.evokad.com/experiential-education/" aria-label="Read more about Using Experiential Education to Market Your Healthcare Center">Read more</a>

Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with just about any cuisine. Needless to say, restaurant loyalty programs offer guests undeniable value. The return for operators can be equally rewarding. According ... <a title="The QSR Operators’ Guide to Successful Restaurant Loyalty Programs" class="read-more" href="https://newstaging.evokad.com/restaurant-loyalty-programs/" aria-label="Read more about The QSR Operators’ Guide to Successful Restaurant Loyalty Programs">Read more</a>

What Goes into Creating Sustainable Destinations White sandy beaches, crystal clear waters, fresh air and tidy lands. These are a few natural elements that lead to a memorable experience for many travelers. It’s no surprise that scenic hot spots like Iceland have attracted six times its total population in 2017 for its awe-inspiring, panoramic views ... <a title="Sustainability: Building a Positive Impact into Your Destination" class="read-more" href="https://newstaging.evokad.com/sustainable-destination/" aria-label="Read more about Sustainability: Building a Positive Impact into Your Destination">Read more</a>

What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. In fact, in a market as highly saturated as the financial industry, standing out may be the toughest challenge you can take on. ... <a title="Credit Union Marketing: Differentiating Your Credit Union from Banks" class="read-more" href="https://newstaging.evokad.com/marketing-credit-union-stand-out/" aria-label="Read more about Credit Union Marketing: Differentiating Your Credit Union from Banks">Read more</a>

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted by some the big names in your following. Influencer marketing has become the buzz of social media sites like Instagram, Facebook and Snapchat. ... <a title="Why Social Influencers Have the Upper Hand in QSR Marketing" class="read-more" href="https://newstaging.evokad.com/influencer-marketing-for-small-restaurants/" aria-label="Read more about Why Social Influencers Have the Upper Hand in QSR Marketing">Read more</a>

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited knowledge at consumers’ fingertips, changing how they find information, interact with brands and buy products. Say goodbye to the predictable marketing funnel and ... <a title="Do You Really Know Your Customer’s Journey?" class="read-more" href="https://newstaging.evokad.com/customer-journey/" aria-label="Read more about Do You Really Know Your Customer’s Journey?">Read more</a>