Defining Local SEO Strategies for Restaurant Marketers For brick-and-mortar businesses, like restaurants, local SEO is essential to a sales-driving online presence. Although it is a single component of a more comprehensive SEO strategy, local optimization focuses on boosting online visibility for operations with a physical location or those who do business in a specific area. ... <a title="Your Localized Restaurant Marketing Strategy: Local SEO Best Practices" class="read-more" href="https://newstaging.evokad.com/your-localized-restaurant-marketing-strategy-local-seo-best-practices/" aria-label="Read more about Your Localized Restaurant Marketing Strategy: Local SEO Best Practices">Read more</a>

In 2018, approximately 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion in 2021. Social networking platforms, like Facebook, Instagram, Twitter, and even Tik Tok, provide users with a variety of tools, features, and formats to share and promote content. Their use has become an integral ... <a title="How to Use Social Media for Entertainment Industry" class="read-more" href="https://newstaging.evokad.com/social-media-entertainment-industry/" aria-label="Read more about How to Use Social Media for Entertainment Industry">Read more</a>

There’s fierce competition in the financial industry when it comes to climbing the organic rankings on search engines, and with 75% of users never venturing out to the second page of search engine results, it makes it that much more difficult to win the trust of prospective members for many banks and credit unions. Luckily, ... <a title="How Pay-Per-Click (PPC) is Changing the Financial Landscape" class="read-more" href="https://newstaging.evokad.com/how-pay-per-click-ppc-is-changing-the-financial-landscape/" aria-label="Read more about How Pay-Per-Click (PPC) is Changing the Financial Landscape">Read more</a>

Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective patients, but have seen your ads disapproved? Or worse, your Google Ads account has been banned. Are you wondering where you went wrong? This is a common scenario that medical marketers face due to a lack of ... <a title="Top Google Healthcare Search Engine Marketing (SEM) Challenges" class="read-more" href="https://newstaging.evokad.com/top-google-healthcare-search-engine-marketing-challenges/" aria-label="Read more about Top Google Healthcare Search Engine Marketing (SEM) Challenges">Read more</a>

Today’s patient experience doesn’t just root from doctor visits, it has grown into a cosmic spectrum of touchpoints that starts from the mere second they discover your brand to the daily interactions including social media engagements and text notifications for appointments. Modern technology has shifted what might define the ideal experience for each patient and ... <a title="Healthcare Marketing in 2020: Big Data Analytics 101" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-2020-big-data-analytics/" aria-label="Read more about Healthcare Marketing in 2020: Big Data Analytics 101">Read more</a>

Maybe you’re needing additional help with social media or need to build a team to better your social media marketing but are overwhelmed with all the technical terms in the social world, or maybe you’re the vice-president of a major corporation but still can’t decipher what your social strategist is trying to tell you with ... <a title="The Ultimate Social Media Glossary for CPG Marketers" class="read-more" href="https://newstaging.evokad.com/the-ultimate-social-media-glossary-for-cpg-marketers/" aria-label="Read more about The Ultimate Social Media Glossary for CPG Marketers">Read more</a>

The number of people turning to search engines to look for specific types of food, restaurants, and cuisines is increasing every day. About 80% of customers have searched for a restaurant on their smartphone. Advertising through popular PPC channels, such as Google Ads or Facebook, will help your restaurant stand out amongst competitors and drive ... <a title="PPC Restaurant Marketing Strategies: 2020 Tips and Trends" class="read-more" href="https://newstaging.evokad.com/ppc-restaurant-marketing-strategies-2020-tips-and-trends/" aria-label="Read more about PPC Restaurant Marketing Strategies: 2020 Tips and Trends">Read more</a>

Social media has transformed the marketing world as we know it. Some may even say that it is killing traditional advertising. In 2017, digital ad spends jumped to $209 billion worldwide (41% of the market), as opposed to TV ads that reached only 35% of the market. And just like any other hospitality industry, tourism ... <a title="Social Media in Tourism Entertainment Marketing: What’s Trending in 2020" class="read-more" href="https://newstaging.evokad.com/social-media-in-tourism-entertainment-marketing-whats-trending-in-2020/" aria-label="Read more about Social Media in Tourism Entertainment Marketing: What’s Trending in 2020">Read more</a>

With 2020 marking the start of a new decade, maybe it’s time to update your CPG’s digital marketing strategy to more accurately target future audiences. Historically, the CPG industry has focused solely on price competition, but this is no longer the case. Today’s market makes it difficult for CPG brands to compete on price since ... <a title="Digital Marketing Strategies for Reaching Future CPG Audiences" class="read-more" href="https://newstaging.evokad.com/digital-marketing-strategies-reaching-future-cpg-audiences/" aria-label="Read more about Digital Marketing Strategies for Reaching Future CPG Audiences">Read more</a>

The Member Journey Starts with Local Search Say, a potential member walks into your financial institution—what lead them to your branch? Well, to start, they likely searched your brand, found a branch that resides in convenient proximity, and now, they’re eager to learn more about your services. This search funnel means you’re already to the ... <a title="Essential Local SEO Tactics for Financial Institutions" class="read-more" href="https://newstaging.evokad.com/essential-local-seo-tactics-financial-institutions/" aria-label="Read more about Essential Local SEO Tactics for Financial Institutions">Read more</a>