Strategy

Food, Grocery & Meal-Kit Delivery Services: The COVID-19 Effect on Eating Out

COVID-19, also known as coronavirus, is disrupting every industry, and quick-service restaurants are no exception. The restaurant industry is struggling under the devastating effects of the coronavirus as states around the country are ordering restaurants and bars to shut down to prevent the outbreak from spreading. Restaurant reservations and walk-ins were down 48 percent in ... <a title="Food, Grocery & Meal-Kit Delivery Services: The COVID-19 Effect on Eating Out" class="read-more" href="https://newstaging.evokad.com/food-grocery-delivery-services-covid-effect/" aria-label="Read more about Food, Grocery & Meal-Kit Delivery Services: The COVID-19 Effect on Eating Out">Read more</a>

Should Your Brand Host a COVID-19 Webinar PLUS 5 Tips to Create a High-Quality Webinar

COVID-19 is forcing brands and marketers to reevaluate marketing strategies, react to consumers in real-time, and adapt quickly to changing consumer demand. Even before the coronavirus outbreak, we saw a huge increase in brands producing webinars to promote services, educate consumers, and generate brand awareness. In fact, in a study conducted by GoToWebinar in 2019, ... <a title="Should Your Brand Host a COVID-19 Webinar PLUS 5 Tips to Create a High-Quality Webinar" class="read-more" href="https://newstaging.evokad.com/should-you-host-covid-19-webinar/" aria-label="Read more about Should Your Brand Host a COVID-19 Webinar PLUS 5 Tips to Create a High-Quality Webinar">Read more</a>

Our Recommendations for Restaurant Communications during COVID-19 Pandemic

As marketers, restaurant operators, and communities navigate the novel waters of the COVID-19 pandemic, the most important thing to remember is that all of us are going through the same situation. We are all searching for information and updates, and many of us are getting at least some of our news via social media and ... <a title="Our Recommendations for Restaurant Communications during COVID-19 Pandemic" class="read-more" href="https://newstaging.evokad.com/recommendations-restaurant-communications-during-covid-19/" aria-label="Read more about Our Recommendations for Restaurant Communications during COVID-19 Pandemic">Read more</a>

Post-COVID-19 Pandemic: The Future of the Restaurant Landscape

The coronavirus is forcing all consumers to adopt new habits surrounding dining at restaurants and eating in general. There has been an exponential growth in food delivery services over the last month and grocery shelves are bare of yeast and meat as people are dusting off their aprons and turning to cooking at home again. ... <a title="Post-COVID-19 Pandemic: The Future of the Restaurant Landscape" class="read-more" href="https://newstaging.evokad.com/future-restaurant-landscape-post-covid-19/" aria-label="Read more about Post-COVID-19 Pandemic: The Future of the Restaurant Landscape">Read more</a>

Can Restaurants Survive a Slow Re-Opening of the Economy?

At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a follow up to her piece on how COVID-19 has inspired restaurants to re-think the way they do business. Stacie is a ... <a title="Can Restaurants Survive a Slow Re-Opening of the Economy?" class="read-more" href="https://newstaging.evokad.com/can-restaurants-survive-slow-reopening-economy/" aria-label="Read more about Can Restaurants Survive a Slow Re-Opening of the Economy?">Read more</a>

Travel Industry Must-Do Trends: Content Marketing for Your Destination

Destination content marketing engages prospective travelers through strategic storytelling across digital marketing channels, presenting relevant and valuable information in an easily consumable format. Of course, this involves much more than posting picturesque European towns at dusk or telling tales of fun in the sun in the Florida Keys. There are so many ways to enhance ... <a title="Travel Industry Must-Do Trends: Content Marketing for Your Destination" class="read-more" href="https://newstaging.evokad.com/travel-industry-trends-content-marketing-destination/" aria-label="Read more about Travel Industry Must-Do Trends: Content Marketing for Your Destination">Read more</a>

How the COVID-19 Pandemic Is Inspiring Restaurants to Re-think the Way They Do Business

At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome Stacie Archer to our blog. Stacie is a former EVP of Communications at Smashburger, VP of Public Relations at both Quizno’s and Einstein Bros. Bagels, and Director of Public ... <a title="How the COVID-19 Pandemic Is Inspiring Restaurants to Re-think the Way They Do Business" class="read-more" href="https://newstaging.evokad.com/covid-19-inspiring-restaurants-to-rethink-business/" aria-label="Read more about How the COVID-19 Pandemic Is Inspiring Restaurants to Re-think the Way They Do Business">Read more</a>

The Restaurant Marketing Toolbox Spotlight: Google Alerts

You may have heard of Google My Business, Google Ads, and Google Trends, but have you heard of Google Alerts? This is one of Google’s many free and useful online tools, but it seems like many quick-service restaurants haven’t heard of it or aren’t sure how to leverage this simple yet effective tool to their ... <a title="The Restaurant Marketing Toolbox Spotlight: Google Alerts" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-toolbox-spotlight-google-alerts/" aria-label="Read more about The Restaurant Marketing Toolbox Spotlight: Google Alerts">Read more</a>

Mobile Marketing for CPG Brands: SMS Marketing for eCommerce

SMS Marketing – A Strong Tool for eCommerce Sales In a mobile-first world, it’s no secret that SMS marketing is topping the charts as an effective tool for CPG brands. While everyone talks about mobile-friendly website designs and email marketing, they’re forgetting the most used feature on the mobile device itself—text messaging. Falling second to ... <a title="Mobile Marketing for CPG Brands: SMS Marketing for eCommerce" class="read-more" href="https://newstaging.evokad.com/mobile-marketing-cpg-brands-sms-marketing-for-ecommerce/" aria-label="Read more about Mobile Marketing for CPG Brands: SMS Marketing for eCommerce">Read more</a>

Urgent Care Marketing Trends: Boosting Your Loyalty

The demand for urgent care clinics is growing rapidly. According to the CEO of the Urgent Care Association (UCA), the number of clinics has increased exponentially from 6,946 in 2015 to 8,774 in 2018. Moreover, urgent care centers handle about 89 million patient visits each year, more than 29% of all primary care visits in ... <a title="Urgent Care Marketing Trends: Boosting Your Loyalty" class="read-more" href="https://newstaging.evokad.com/urgent-care-marketing-trends-boosting-your-loyalty/" aria-label="Read more about Urgent Care Marketing Trends: Boosting Your Loyalty">Read more</a>