We understand the patient care journey. Raising awareness of and confidence in your organization is just as important as retaining the loyalty of existing patients and their families. In the age of telemedicine and access to medical information online, potential patients have more options than ever when it comes to choosing a provider. To earn new patient trust while keeping existing patients engaged, healthcare organizations must stand out from the sea of competitors. That’s where our agency comes in.
Ultimately, as a Results-Driven full-service advertising agency focused on both Creativity and Innovation, we have a true Passion for our clients’ success. Our personalized approach emphasizes collaborative partnerships with our clients and across-the-board integration, with a core focus on bottom-line results.
Our most recent research, Millennials and Health, explores the shifting expectations of this influential generation. The study reveals that only 1 in 4 millennials view the U.S. healthcare system as very trustworthy, and nearly half of this demographic turns to non-traditional sources like social media and peer reviews for healthcare information.
As digital natives, millennials value transparent communication, convenient access, and culturally relevant messaging. They are also more open to mental health services and expect their healthcare experience to mirror the speed and personalization of other digital services they engage with.
If you’re not actively adapting your marketing strategy to engage this audience, you’re leaving long-term patient relationships and future revenue on the table.
WANT TO KNOW HOW THESE INSIGHTS MIGHT INFLUENCE YOUR OWN DESTINATION MARKETING?
Schedule a 30-minute virtual meeting with Larry Meador, our CEO and Chief Strategist, to go over these findings and how to implement this information to overcome your healthcare marketing and growth challenges.
Less than an hour from world-renowned theme parks and Florida beaches, Orlando North/Seminole County offers travelers an alternative to massive theme park crowds with its outdoors attractions and charming downtown squares. Following a major photo and video shoot, our team went on to capture updated stills and footage for the destination. We leveraged the all-new assets to create the “#WeAreON” campaign, with ON having the double meaning of open for business and standing for the destination name of Orlando North.
The modern traveler’s journey begins long before they arrive at your destination—it starts the moment they land on your website. For CMOs at destination marketing organizations, that website isn’t a digital brochure. It’s the most critical conversion tool in your…
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