HEALTHCARE

MARKETING

We understand the patient care journey and the importance of raising awareness and confidence of your organization.

Because we are healthcare marketing experts, we understand the patient care journey, as well as the importance of not only raising awareness and confidence of your organization, but also retaining loyalty of existing patients and their families. We drive marketing qualified patient leads (MQL) focusing on high-value service lines, converting leads to new patients (SQL), optimizing hospital service utilization and increasing top-line revenue.

We achieve this by understanding the patient mindset and the level of competition in the healthcare industry as evident in our case studies and our published quarterly report on marketing trends impacting the highly specialized, and often confusing-to-the-consumer, industry. By heightening awareness of high-value service lines and encouraging patient trial and adoption, we convert prospective patients into “provider of choice” mindest consumers.

Healthcare

EXPERIENCED HEALTHCARE MARKETING AGENCY EXPERTS

We understand the patient care journey. Raising awareness of and confidence in your organization is just as important as retaining the loyalty of existing patients and their families. In the age of telemedicine and access to medical information online, potential patients have more options than ever when it comes to choosing a provider. To earn new patient trust while keeping existing patients engaged, healthcare organizations must stand out from the sea of competitors. That’s where our agency comes in.

Ultimately, as a Results-Driven full-service advertising agency focused on both Creativity and Innovation, we have a true Passion for our clients’ success. Our personalized approach emphasizes collaborative partnerships with our clients and across-the-board integration, with a core focus on bottom-line results.

Latest Research – Millennials and Health

Our most recent research, Millennials and Health, explores the shifting expectations of this influential generation. The study reveals that only 1 in 4 millennials view the U.S. healthcare system as very trustworthy, and nearly half of this demographic turns to non-traditional sources like social media and peer reviews for healthcare information.

As digital natives, millennials value transparent communication, convenient access, and culturally relevant messaging. They are also more open to mental health services and expect their healthcare experience to mirror the speed and personalization of other digital services they engage with.

If you’re not actively adapting your marketing strategy to engage this audience, you’re leaving long-term patient relationships and future revenue on the table.

Key Destination Marketing Metrics We Focus On:

  • Patient acquisition cost
  • Patient lifetime value
  • Ratio of patient lifetime value to acquisition cost
  • MQL to SQL ratio
  • New patient count
  • Patient loyalty/retention and satisfaction
  • Lead source attribution modeling
  • ROI on marketing spend and new service rollouts
  • High-value service line growth
  • Website visitation by prospective patients and caregivers
  • Screenings/assessments (preventative care inquiries)
  • Conversion rates from web traffic to new patients
  • Incoming inquiries from prospective patients
  • Online patient reviews (and response rate)
  • Local SEO visibility for hospitals and clinics

WANT TO KNOW HOW THESE INSIGHTS MIGHT INFLUENCE YOUR OWN DESTINATION MARKETING?

Schedule a 30-minute virtual meeting with Larry Meador, our CEO and Chief Strategist, to go over these findings and how to implement this information to overcome your healthcare marketing and growth challenges.

DISCUSS HEALTHCARE MARKETING WITH US

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Your goals start the conversation. Tell us where you want to take your brand, and we’ll help you build a marketing strategy to get there.