CAN COMMUNITY HEALTH

Ideas.

An organization consisting of 30 healthcare clinics across Florida and South Carolina, CAN Community Health came to evok with objectives to drive new patients to their centers. Specializing in the testing and treatment of HIV/AIDS and Hepatitis C, their goal was to promote their services while removing the stigma associated with these conditions. Having worked with the Florida Department of Health on a statewide awareness, testing and prevention initiative, we were able to hit the ground running and apply our experience to execute a successful campaign with a powerful and positive message.

Work

Our work for CAN Community Health included two campaigns, one focused on overall testing and prevention, and one focused on PrEP. Both campaigns maintained a cohesive look and feel, positioning CAN as a trusted, compassionate and unbiased go-to for anyone in need of testing, treatment or education.

These campaigns ran across programmatic media, including mobile targeting surrounding clinic locations. We were also able to microtarget our audience on dating apps including Grindr, Tinder and Jacked.

We also ran an out-of-home campaign consisting of billboards in Sarasota, as well as lifestyle venues, including restaurants, bars, hair salons and shopping centers. We utilized different creative for each partner, and we strategically purchased a “month on, month off” program. This strategy allowed us to pay bimonthly. In almost every case, the creative is not removed during the in-between months, allowing us to garner bonus impressions during that time.