Strategy

The Future of Restaurant Marketing: Marketing & Consumer Trends to Watch for in 2024

As 2024 approaches, seismic shifts in consumer preferences and technology promise to fundamentally transform restaurant marketing. This coming year will test the agility and foresight of restaurants as they adapt strategies to appeal to evolving dining habits. Mastering key 2024 trends will allow brands to get ahead of competition and cement customer loyalty. Health and ... <a title="The Future of Restaurant Marketing: Marketing & Consumer Trends to Watch for in 2024" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-trends-2024/" aria-label="Read more about The Future of Restaurant Marketing: Marketing & Consumer Trends to Watch for in 2024">Read more</a>

The Future of Travel Marketing: Key Trends and Takeaways

Evok recently attended the 2023 Destinations Florida (https://www.fadmo.org/) Annual Meeting, bringing together Florida tourism boards, media partners, agencies, and influencers. With travel continuing to rapidly evolve post-pandemic, attendees were eager to exchange ideas and strategies, drawing on market-leading examples throughout the world. There were many great speakers, consensus, and insights. Some are highlighted below: Personalization ... <a title="The Future of Travel Marketing: Key Trends and Takeaways" class="read-more" href="https://newstaging.evokad.com/future-travel-marketing/" aria-label="Read more about The Future of Travel Marketing: Key Trends and Takeaways">Read more</a>

The Importance of a Content Marketing Strategy for Your Destination

Developing a strategic content marketing plan is essential for travel brands looking to effectively promote their destination, attract visitors, and boost brand awareness. As experts in travel marketing, we understand the unique challenges destinations face when creating stand-out marketing campaigns in this highly competitive industry. In this post, we’ll explore why a thoughtful content strategy ... <a title="The Importance of a Content Marketing Strategy for Your Destination" class="read-more" href="https://newstaging.evokad.com/destination-content-marketing-guide/" aria-label="Read more about The Importance of a Content Marketing Strategy for Your Destination">Read more</a>

The Transformative Influence of AI on Web Accessibility

In recent years, artificial intelligence (AI) has emerged as a groundbreaking technology that is revolutionizing various industries. One area, we want to focus on, where AI is making a significant impact is web accessibility. Web accessibility refers to designing websites and applications that can be used by all individuals, regardless of their abilities or disabilities. ... <a title="The Transformative Influence of AI on Web Accessibility" class="read-more" href="https://newstaging.evokad.com/impact-ai-web-accessibility/" aria-label="Read more about The Transformative Influence of AI on Web Accessibility">Read more</a>

How is Artificial Intelligence Impacting SEO?

As technology continues to evolve, artificial intelligence (AI) is becoming more prevalent in almost every industry. As an agency that partners with businesses across many fields, the evok team has seen a significant impact from AI involvement in search engine optimization (SEO). When crafting marketing strategies for a credit union, healthcare organization, restaurant or travel ... <a title="How is Artificial Intelligence Impacting SEO?" class="read-more" href="https://newstaging.evokad.com/how-improve-seo-strategy-ai/" aria-label="Read more about How is Artificial Intelligence Impacting SEO?">Read more</a>

Digital Healthcare Innovations: How Consumers Adopt New Digital Health Solutions

The global market for digital health is set to reach $500 billion by 2025, according to Statista. That’s a 79% increase from 2021, which hints at a completely transformed healthcare landscape in the years to come. Already, digital healthcare innovations have hit the market and demand for more solutions to bridge gaps in access is ... <a title="Digital Healthcare Innovations: How Consumers Adopt New Digital Health Solutions" class="read-more" href="https://newstaging.evokad.com/digital-healthcare-innovations-2023/" aria-label="Read more about Digital Healthcare Innovations: How Consumers Adopt New Digital Health Solutions">Read more</a>

Mobile Marketing for Restaurants: Building Customer Loyalty

You have to meet your audience where they are — and in this digital age, your audience is more than likely on their phones. As your restaurant works to get the acclaim your delicious dishes and top-of-the-line service deserve, you can build relationships with your customers through mobile marketing tactics that actually work. Turn first-timers ... <a title="Mobile Marketing for Restaurants: Building Customer Loyalty" class="read-more" href="https://newstaging.evokad.com/mobile-marketing-restaurants-2023/" aria-label="Read more about Mobile Marketing for Restaurants: Building Customer Loyalty">Read more</a>

AI Adoption by Brand Marketers and Advertising Agencies

In recent years, the use of artificial intelligence (AI) has grown rapidly in many industries, including marketing and advertising. AI technologies such as ChatGPT, Jasper, and others are being used to improve the efficiency and effectiveness of marketing campaigns. In this blog post, we will discuss the potential impact of AI on marketing and advertising, ... <a title="AI Adoption by Brand Marketers and Advertising Agencies" class="read-more" href="https://newstaging.evokad.com/adopting-ai-your-marketing-strategy/" aria-label="Read more about AI Adoption by Brand Marketers and Advertising Agencies">Read more</a>

Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started

By now, you are probably very familiar with streaming TV. These services have revolutionized the way we consume content. In the past, viewers were limited to watching TV shows and movies as they aired, or recording them on a DVR (or dare I say, VCR!) for later viewing. With OTT platforms, however, viewers can watch ... <a title="Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started" class="read-more" href="https://newstaging.evokad.com/why-start-advertising-hulu-2023/" aria-label="Read more about Why Start Advertising on Hulu in 2023: An Agency’s Guide to Get Started">Read more</a>

Advertising in Mastodon: Everything You Need to Know About This New Social Media Platform

Mastodon is a new social media platform that offers a unique opportunity for brands to connect with a highly engaged and dedicated user base. Mastodon was created in 2016 by a developer named Eugen Rochko as an alternative to centralized social media platforms like Twitter, Facebook, and Instagram. Mastodon can be seen as an alternative ... <a title="Advertising in Mastodon: Everything You Need to Know About This New Social Media Platform" class="read-more" href="https://newstaging.evokad.com/advertising-in-mastodon-everything-you-need-to-know-about-this-new-social-media-platform/" aria-label="Read more about Advertising in Mastodon: Everything You Need to Know About This New Social Media Platform">Read more</a>