Augmented reality (AR) has seen resurgence over the last five years or so. With people nearly falling to their deaths by the dozens, thanks to AR games like Pokémon Go, there’s no denying the power of AR. In the sports world, AR can be used to engage fans, motivate athletes, and ultimately enhance the brand ... <a title="Why Enhancing the Fan Experience with AR Will Help You Score Big" class="read-more" href="https://newstaging.evokad.com/augmented-reality-experience/" aria-label="Read more about Why Enhancing the Fan Experience with AR Will Help You Score Big">Read more</a>

The biggest challenge for many sports organizations is finding an acceptable balance between the action and the advertising. More often than not, sports fans get turned off by the idea of sponsors and brands getting more face time than their favorite teams do. This could lead to fans becoming disenfranchised, or worse, disengaged altogether. This ... <a title="Social Media Marketing as an Integral Part of Sponsorship Programs" class="read-more" href="https://newstaging.evokad.com/social-media-and-sports-sponsorships/" aria-label="Read more about Social Media Marketing as an Integral Part of Sponsorship Programs">Read more</a>

Social media is impacting fan interactions with their favorite sports teams, and the fans are expecting more engagement than ever before. According to Nielsen, 87% of American adults now own a cell phone, and social media reached almost 200 million people each week in the final quarter of 2016. Americans are looking to their favorite ... <a title="Real-Time Engagement with Sports Fans: A Necessity for All Teams" class="read-more" href="https://newstaging.evokad.com/increasing-engagement-with-sports-fans/" aria-label="Read more about Real-Time Engagement with Sports Fans: A Necessity for All Teams">Read more</a>

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium. Times are changing and women ... <a title="Marketing to the Modern Female Sports Fan" class="read-more" href="https://newstaging.evokad.com/marketing-female-sports-fans/" aria-label="Read more about Marketing to the Modern Female Sports Fan">Read more</a>

Fans of League of Legends Will Have New Reasons to Cheer for Their Favorite LCS Players during Live Events (ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans with a new way to connect with their favorite teams and players as the League of Legends Championship Series kicks off the Summer ... <a title="HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform" class="read-more" href="https://newstaging.evokad.com/hypsports-launches-esports-league-of-legends-joins-nfl-nba-and-mlb-on-hypsports-platform/" aria-label="Read more about HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform">Read more</a>

The final teams for the College Football Playoffs series have been selected, and regardless of your personal sentiments, Alabama, Clemson, Ohio State and Washington are the teams to watch. In a system that has been marred with controversy since the early days of the Bowl Championship Series era, it comes as no surprise that this ... <a title="Measuring NCAA Success Through Brand Equity" class="read-more" href="https://newstaging.evokad.com/ncaa-brand-equity-success/" aria-label="Read more about Measuring NCAA Success Through Brand Equity">Read more</a>

This Sunday marks a monumental football game 50 years in the making and is one advertisers are primed to spend big bucks on. Live from CBS, this year’s broadcast is expected to draw in over 110 million viewers across the world. It’s no secret that the annual event is, more often than not, about the ... <a title="Ad Trends for the Big Game this Year" class="read-more" href="https://newstaging.evokad.com/ad-trends-for-the-big-game/" aria-label="Read more about Ad Trends for the Big Game this Year">Read more</a>

The Tour de France is the most prestigious cycling race in the world, reaching more than 15 million spectators and over 1 billion television viewers from all over the world. But, could they reach even more, particularly in the highly sought after U.S. market? However global the event may be, the majority of the sponsors ... <a title="Growing U.S. Viewership of the Tour de France" class="read-more" href="https://newstaging.evokad.com/growing-u-s-viewership-of-the-tour-de-france/" aria-label="Read more about Growing U.S. Viewership of the Tour de France">Read more</a>

What’s a ‘small’ school to do when they’re determined to secure a high school athlete against recruiting leaders like The University of Alabama’s Nick Saban? Social media. There is no doubt that college football is arguably one of the most successful business models in the world. The fundamentals of the game haven’t changed much, but the emphasis placed on recruiting is more important than ever...

Social media began as web-only platforms for the young, techie crowd, but over the last few years, it has quickly become more relevant, even now fully integrating with yet another medium – television. It is visible by way of live tweets on a crawl bar; incentives to visit branded social media channels during live shows ... <a title="The Business of Social Television" class="read-more" href="https://newstaging.evokad.com/the-business-of-social-television/" aria-label="Read more about The Business of Social Television">Read more</a>