Marketing Your Sports Complex Whether you have recently opened the doors to a state-of-the-art sports complex or celebrated years in your community, having a marketing strategy and detailed marketing plan is the key to attracting clients, tournaments, attendance and more. Not sure where to begin? Read on for two straightforward strategies to implement in your ... <a title="Two Simple Strategies to Market Your Sports Complex" class="read-more" href="https://newstaging.evokad.com/sports-complex-marketing/" aria-label="Read more about Two Simple Strategies to Market Your Sports Complex">Read more</a>

Why Your Sports Sponsorships Should Include Women’s Sports Your brand buys advertising space at sporting events to put itself in the middle of the action. You want to associate it with the thrill of the win, the team spirit, the sights and sounds of the game, and you want fans to see it as often ... <a title="Women’s Sports: An Untapped Opportunity for Brand Sponsorships" class="read-more" href="https://newstaging.evokad.com/womens-sports-brand-sponsorships/" aria-label="Read more about Women’s Sports: An Untapped Opportunity for Brand Sponsorships">Read more</a>

Building Brand Loyalty with Sports Fans Without brand loyalty, commercially successful sports teams just wouldn’t exist. “Brand loyalty” and building brand loyalty might sound like some advertising jargon but loyalty to your favorite team’s brand is just called being a passionate fan. The most successful teams from this perspective are the ones that have fiercely ... <a title="Building Brand Loyalty to Win Fans for Your Sports Team" class="read-more" href="https://newstaging.evokad.com/building-brand-loyalty/" aria-label="Read more about Building Brand Loyalty to Win Fans for Your Sports Team">Read more</a>

Advertising Globally and Locally During the Games Many here in the states like to call it the Super Bowl of Soccer, but with over 3 billion viewers in 2014 against the Super Bowl’s comparatively paltry 112 million that same year, the World Cup is definitely in a league of its own. And if we think ... <a title="Advertisements Score Big with Soccer Fans" class="read-more" href="https://newstaging.evokad.com/sports-advertising-world-cup/" aria-label="Read more about Advertisements Score Big with Soccer Fans">Read more</a>

Brands and Sports Teams Can Score Big Points Together Your brand and your favorite sports team have a lot in common. Your office may not look like their baseball diamond or stadium, and their uniforms may not fit within your day-to-day dress code, but you’re not as different as you think. At the end of ... <a title="How Brands and Teams Both Benefit from Ad Partnerships" class="read-more" href="https://newstaging.evokad.com/brand-partnerships-in-sports/" aria-label="Read more about How Brands and Teams Both Benefit from Ad Partnerships">Read more</a>

Online and Offline Tactics to Connect with Sports Fans Year-Round The champions have been named, MVPs have been chosen and the stands are starting to clear out. But the sound of the season’s final buzzer shouldn’t shut down your team’s marketing efforts. In fact, the off season is one of the most important times to ... <a title="How to Keep Fans Cheering for Your Team During the Off Season" class="read-more" href="https://newstaging.evokad.com/marketing-your-team-in-off-season/" aria-label="Read more about How to Keep Fans Cheering for Your Team During the Off Season">Read more</a>

Expand Your Brand’s Reach with Influencer Marketing When it comes to sports marketing, today’s consumers are looking for brands to be real and relatable. Although A-list celebrities or Olympic gold medalists promoting your sports gear may prove highly effective in some formats—think Nike’s KD 9 TV spot featuring Kevin Durant—on lifestyle-focused mediums, like social media, ... <a title="How to Find the Right Influencers for Your Sports Brands" class="read-more" href="https://newstaging.evokad.com/sports-influencer-marketing/" aria-label="Read more about How to Find the Right Influencers for Your Sports Brands">Read more</a>

How to Engage Fans Online and Off Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than ... <a title="Online and Offline Tactics to Market Your Upcoming Sports Event" class="read-more" href="https://newstaging.evokad.com/sports-event-marketing/" aria-label="Read more about Online and Offline Tactics to Market Your Upcoming Sports Event">Read more</a>

How Athletes Can Strengthen Their Personal Brands on Instagram From finding a dinner recipe to keeping up with current events across the globe, we turn to social media for just about everything. Beyond a seemingly endless pool of content, platforms like Instagram also present equally vast opportunities to cultivate a strong personal brand, particularly when ... <a title="3 Proven Instagram Strategies for Athletes to Score on Social" class="read-more" href="https://newstaging.evokad.com/instagram-for-athletes/" aria-label="Read more about 3 Proven Instagram Strategies for Athletes to Score on Social">Read more</a>

Capturing the best drone footage during any event takes a good bit of skill and a whole lot of luck. Although the Federal Aviation Administration’s (FAA) long list of regulations don’t make it any much easier, that hasn’t stopped sports brands from getting creative and capitalizing. Even if your team doesn’t have the resources of ... <a title="Getting Great Drone Footage That Doesn’t Irk the FAA" class="read-more" href="https://newstaging.evokad.com/how-to-get-great-drone-footage/" aria-label="Read more about Getting Great Drone Footage That Doesn’t Irk the FAA">Read more</a>