The quick-service restaurant business is extremely competitive, and trends are always evolving, meaning you have to find ways to get new customers through the door. If you want to stand out and succeed, you need to ensure that your marketing and advertising strategies are encompassing not only your national/global market but also your local market. ... <a title="Guide to Localized Fast Food Marketing & Advertising" class="read-more" href="https://newstaging.evokad.com/guide-to-localized-fast-food-marketing-advertising/" aria-label="Read more about Guide to Localized Fast Food Marketing & Advertising">Read more</a>

Restaurant operators have set goals in place, with those topping the list including profit, average check size, and customer satisfaction. But these big-picture goals aren’t achievable without the help of smaller, measurable successes.  That’s why behind every successful restaurant is a set of data-driven formulas that track the performance of the day-to-day business—otherwise known as ... <a title="4 KPIs You Must Measure in Your Restaurant Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/4-kpis-you-must-measure-in-your-restaurant-marketing-strategy/" aria-label="Read more about 4 KPIs You Must Measure in Your Restaurant Marketing Strategy">Read more</a>

Special events, birthday parties and work meetings—there’s one underlying motive to attend such gatherings, and it comes in the form of one thing: food. As a restaurant owner, you’re constantly strategizing new ways to wheel people into your restaurant. However, bringing your food services to your customers opens the door to a whole new market—and ... <a title="How to Launch Your Restaurant’s Catering Services" class="read-more" href="https://newstaging.evokad.com/how-to-launch-your-restaurants-catering-services/" aria-label="Read more about How to Launch Your Restaurant’s Catering Services">Read more</a>

Email made what once required a few days of travel time has now become deliverable at the speed of light. The digital mailbox has become the fastest way of reaching your restaurant’s customers—no postage stamp required. This marketing platform has become a staple communication method in the restaurant industry, allowing restaurant operators to disseminate flyers ... <a title="Your Restaurant Guide to Tasteful Email Marketing" class="read-more" href="https://newstaging.evokad.com/restaurant-email-marketing/" aria-label="Read more about Your Restaurant Guide to Tasteful Email Marketing">Read more</a>

Diversifying Your Restaurant Menu For Niche Customers “Do you serve gluten-free options?” This question, along with other dietary restriction requests, have become common among restaurant-goers for many reasons. Nearly 32 million people suffer from a food allergy while an estimated 45 million go on some sort of diet each year, making specific food requests progressively ... <a title="Small Menu Changes for a Big Return for Restaurants" class="read-more" href="https://newstaging.evokad.com/small-menu-changes-for-a-big-return-restaurants/" aria-label="Read more about Small Menu Changes for a Big Return for Restaurants">Read more</a>

Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with just about any cuisine. Needless to say, restaurant loyalty programs offer guests undeniable value. The return for operators can be equally rewarding. According ... <a title="The QSR Operators’ Guide to Successful Restaurant Loyalty Programs" class="read-more" href="https://newstaging.evokad.com/restaurant-loyalty-programs/" aria-label="Read more about The QSR Operators’ Guide to Successful Restaurant Loyalty Programs">Read more</a>

The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency in your customers’ decision-making process. The widespread popularity of websites like Yelp, Toptable, OpenTable and TripAdvisor influences our customers’ eating decisions, and ultimately, ... <a title="Customer Reviews: Why They Matter and How to Diffuse the Negative" class="read-more" href="https://newstaging.evokad.com/why-customer-reviews-matter/" aria-label="Read more about Customer Reviews: Why They Matter and How to Diffuse the Negative">Read more</a>

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted by some the big names in your following. Influencer marketing has become the buzz of social media sites like Instagram, Facebook and Snapchat. ... <a title="Why Social Influencers Have the Upper Hand in QSR Marketing" class="read-more" href="https://newstaging.evokad.com/influencer-marketing-for-small-restaurants/" aria-label="Read more about Why Social Influencers Have the Upper Hand in QSR Marketing">Read more</a>

What defines local culture? Is it the attributes that distinguish a population’s preferences and interests? The way people speak, laugh and even eat? There’s more to local culture than what can be summed up on a menu; it’s a living picture of generations of tradition mixed with the modern identity of a specific population. Still, ... <a title="Locals Only: Authentically Marketing Your Cuisine’s Culture" class="read-more" href="https://newstaging.evokad.com/locals-only-authentically-marketing-your-cuisines-culture/" aria-label="Read more about Locals Only: Authentically Marketing Your Cuisine’s Culture">Read more</a>

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ chips at lunch, you have your go-to order depending on where you are, what time of day it is and even what the ... <a title="What Restaurant Operators Must Know About Predictive Analysis and Intent Data" class="read-more" href="https://newstaging.evokad.com/predictive-intent-restaurant-marketing/" aria-label="Read more about What Restaurant Operators Must Know About Predictive Analysis and Intent Data">Read more</a>