Sixty-five million years ago, an asteroid impacted the Gulf of Mexico and wiped out most of the dinosaurs. The remainder slowly evolved into what we now know of as birds in order to survive. Since early 2020, restaurants large and small have been fighting for survival against the asteroid that’s shaken their industry: COVID-19. At ... <a title="Restaurant Technology Evolutions After COVID-19: A Curbside Pickup Revolution" class="read-more" href="https://newstaging.evokad.com/restaurant-technology-curbside-evolution/" aria-label="Read more about Restaurant Technology Evolutions After COVID-19: A Curbside Pickup Revolution">Read more</a>

Curbside pickup, delivery, takeout—these are words that have become part of our daily vocabulary post-pandemic. While states continue to lift mask mandates and reduce capacity restrictions for restaurants, many consumers have happily adapted to the convenience of online ordering that arose during the pandemic. With most restaurants now offering these services, it is critical that ... <a title="2021 Brand Loyalty Expectations for Restaurant Marketing in an Online Ordering World" class="read-more" href="https://newstaging.evokad.com/brand-loyalty-restaurant-marketing/" aria-label="Read more about 2021 Brand Loyalty Expectations for Restaurant Marketing in an Online Ordering World">Read more</a>

The use of video in marketing and advertising has become one of the most important forms of media in the digital age. Video has a unique strength in grabbing and retaining your audience’s attention longer than any other form of digital advertising. Below you’ll find our comprehensive guide for video marketing in email newsletters and ... <a title="Video Marketing Tactics to Improve Restaurant Sales and KPIs" class="read-more" href="https://newstaging.evokad.com/restaurant-video-marketing-tactics/" aria-label="Read more about Video Marketing Tactics to Improve Restaurant Sales and KPIs">Read more</a>

Over 200 million Facebook posts are accompanied by the hashtag #food, making it a widespread topic on this social channel. Whether it’s a snap of a steak dinner on a special occasion or a unique dining experience that’s worth the share with friends and family, restaurant-goers make their outings known through a quick click of ... <a title="The 5 Sales-Driving Facebook Marketing Essentials Restaurant Marketers Need to Know" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-essentials-facebook/" aria-label="Read more about The 5 Sales-Driving Facebook Marketing Essentials Restaurant Marketers Need to Know">Read more</a>

During the peak of COVID-19, gift cards became a lifeline for the restaurant industry to pay rent and other expenses while lockdowns were in place. Many restaurants that didn’t offer gift cards before began offering them to drive some revenue. In contrast, restaurants that previously sold them began promoting gift cards heavily on their social ... <a title="7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-gift-cards/" aria-label="Read more about 7 Smart Gift Card Marketing Tactics to Spice Up Your Restaurant’s Profits">Read more</a>

This year has introduced restaurants to a new and improved way of dining. As restaurateurs settle into COVID-friendly operations, they are simultaneously finding ways to make the dining experience memorable in spite of the underlying somber feelings the pandemic has brought on. Social distancing orders and mask mandates are overstaying their welcome, and restaurant operators ... <a title="Mobile Technology Is Changing Restaurant Marketing: How Do You Adapt?" class="read-more" href="https://newstaging.evokad.com/mobile-technology-restaurant-marketing/" aria-label="Read more about Mobile Technology Is Changing Restaurant Marketing: How Do You Adapt?">Read more</a>

At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a look at the ghost kitchens market and the opportunity it presents for restaurants.  At $26.8 billion, online ordering is the fastest-growing ... <a title="Ghost Kitchens: What Virtual and Big Restaurant Brands Need to Know" class="read-more" href="https://newstaging.evokad.com/ghost-kitchens-big-restaurant-tips/" aria-label="Read more about Ghost Kitchens: What Virtual and Big Restaurant Brands Need to Know">Read more</a>

The year 2020 revolutionized the restaurant market and how it operates forever. With social distancing and face mask mandates still prevalent across the county, customers are choosing their outings wisely and restaurants are still struggling to maintain steady sales as many consumers are opting to dine at home. The shift in consumer lifestyle quickly forced ... <a title="Restaurant Delivery Marketing: In-House vs Third Party Services" class="read-more" href="https://newstaging.evokad.com/restaurant-delivery-marketing/" aria-label="Read more about Restaurant Delivery Marketing: In-House vs Third Party Services">Read more</a>

From Instagram and Facebook to YouTube and Tik Tok, there’s one category of posts that never fails to grab the attention (and appetite) of social media users—food. Whether hunger is the motive or not, food content racks high-performance rates on social media, which makes it no surprise that the hashtag #food has accumulated a whopping ... <a title="Restaurant Marketing Photography: The Importance of Social Media Presentation" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-photography-tips/" aria-label="Read more about Restaurant Marketing Photography: The Importance of Social Media Presentation">Read more</a>

Social media advertising is the most common form of digital marketing these days, with Facebook being the leading social network channel to reach larger audiences. Many restaurant owners simply settle for “boosting” their Facebook posts but lose out on so many tools or content ideas that will help target their specific target audiences in a ... <a title="Jumpstarting Your Restaurant Marketing: Stellar Facebook Ad Trends" class="read-more" href="https://newstaging.evokad.com/jumpstarting-your-restaurant-marketing-killer-facebook-ad-trends/" aria-label="Read more about Jumpstarting Your Restaurant Marketing: Stellar Facebook Ad Trends">Read more</a>