Create Seamless Planning for Tourists with Marketing Travel Let’s talk about Amy and marketing travel. Who’s Amy? And what does she have to do with marketing your travel destination? These are all great questions—let’s dig in. Our friend Amy (as researched by Think with Google) had 419 digital moments planning her trip to Disney World ... <a title="Marketing Travel: What People Want to Know Before a Trip" class="read-more" href="https://newstaging.evokad.com/marketing-travel/" aria-label="Read more about Marketing Travel: What People Want to Know Before a Trip">Read more</a>

SEO for Restaurants: 3 Steps to Get Found on Google Plain and simple: SEO, or search engine optimization, for restaurants is crucial. We can all agree and attest to the fact than when we’re looking for a spot to eat, we turn to Google for the answer because, well, it’s never failed us. Whether it’s ... <a title="SEO for Restaurants: How to Appear in Online Searches" class="read-more" href="https://newstaging.evokad.com/seo-restaurants/" aria-label="Read more about SEO for Restaurants: How to Appear in Online Searches">Read more</a>

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means offering customers the same experience (and access to the same products) whether they are shopping on online on any device or in-store. It’s ... <a title="Why Your CPG Brand Needs an Omnichannel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/cpg-omnichannel-marketing/" aria-label="Read more about Why Your CPG Brand Needs an Omnichannel Marketing Strategy">Read more</a>

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your school to undergo a rebrand. A rebranding effort might be completely off the table for your stakeholders or senior management because they’re grounded ... <a title="Is It Time to Rebrand Your School?" class="read-more" href="https://newstaging.evokad.com/rebranding-your-school/" aria-label="Read more about Is It Time to Rebrand Your School?">Read more</a>

A Look at CPG Research Strategies to Implement Today If you’re working in consumer packaged goods (CPG), you know one thing to be true: nothing is set in stone. Consumer tastes can turn on a dime with the emergence of new technology. New trends can bring brands into the spotlight or shroud them from view. ... <a title="How Great Research Can Inspire Greater CPG Campaigns" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-strategies/" aria-label="Read more about How Great Research Can Inspire Greater CPG Campaigns">Read more</a>

Expand Your Brand’s Reach with Influencer Marketing When it comes to sports marketing, today’s consumers are looking for brands to be real and relatable. Although A-list celebrities or Olympic gold medalists promoting your sports gear may prove highly effective in some formats—think Nike’s KD 9 TV spot featuring Kevin Durant—on lifestyle-focused mediums, like social media, ... <a title="How to Find the Right Influencers for Your Sports Brands" class="read-more" href="https://newstaging.evokad.com/sports-influencer-marketing/" aria-label="Read more about How to Find the Right Influencers for Your Sports Brands">Read more</a>

Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used to research and purchase anything. Consumers are using that to their advantage: 82 percent of smartphone users rely on their phone to make ... <a title="How to Win Your Consumers in Micro-Moments" class="read-more" href="https://newstaging.evokad.com/mobile-micro-moments/" aria-label="Read more about How to Win Your Consumers in Micro-Moments">Read more</a>

Millennials may have grown up dining in quick service and fast casual restaurants, otherwise known as QSRs, but now that they’re making their own choices, the experience they want isn’t the same as what their parents favored. The industry now faces the challenge of attracting, engaging and retaining the loyalty of these coveted consumers, who ... <a title="Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty" class="read-more" href="https://newstaging.evokad.com/serving-millennials-want-quick-service-fast-casual-restaurants-can-gain-loyalty/" aria-label="Read more about Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty">Read more</a>

If we could narrow the goals of marketing to one, it would be to reach consumers in the moments that most influence their decisions, or what we call touch points. Touch points are understood through the metaphor of a funnel where it’s said consumers start with a number of potential brands that offer a product ... <a title="Identifying Target Audiences for a Marketing Plan" class="read-more" href="https://newstaging.evokad.com/identifying-target-audiences-marketing-plan/" aria-label="Read more about Identifying Target Audiences for a Marketing Plan">Read more</a>

As a popular and relatively inexpensive non-traditional medium, social media is not a fad, and these days, businesses cannot afford to overlook implementing this important engagement platform. With 65 percent of the world’s top companies on Facebook and 90 percent of marketers using social media channels for business (with 93 percent of these rating social ... <a title="Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach" class="read-more" href="https://newstaging.evokad.com/measuring-and-adjustment-critical-tiers-in-the-social-evoking-approach/" aria-label="Read more about Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach">Read more</a>