Social Media Marketing TikTok has become the world’s leading platform for sharing short-form videos. What once started as dancing clips and lip-syncing trends evolved into an opportunity for brand discovery, a news outlet, an educational resource and so much more. With TikTok’s growing influence on buying power and committed user base, it’s essential your business ... <a title="TikTok for Business 101 – How to Use it for Marketing" class="read-more" href="https://newstaging.evokad.com/tiktok-business-marketing-guide/" aria-label="Read more about TikTok for Business 101 – How to Use it for Marketing">Read more</a>

Social Media Marketing Why is a social media marketing plan important for your business? It’s simple — social media is one of the most effective methods of connecting with your audience in a meaningful way. Interacting with your audience on social platforms can generate customer loyalty and increase your brand awareness. Having a presence on ... <a title="Social Media Marketing Guide: Audience Targeting by Platform" class="read-more" href="https://newstaging.evokad.com/social-media-marketing-audience-targeting/" aria-label="Read more about Social Media Marketing Guide: Audience Targeting by Platform">Read more</a>

There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the world with a spending power of over $143 billion. So, what does this mean for ... <a title="What Does Gen Z Look for in Healthcare Providers?" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-gen-z/" aria-label="Read more about What Does Gen Z Look for in Healthcare Providers?">Read more</a>

The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data. Apple and other major tech companies have led recent shifts in the marketing industry to ... <a title="How Does Apple’s iOS14 Impact Google Ads?" class="read-more" href="https://newstaging.evokad.com/apple-impact-google-ads/" aria-label="Read more about How Does Apple’s iOS14 Impact Google Ads?">Read more</a>

As healthcare marketers, public health awareness campaigns are some of the most important work we do. The strategy behind these campaigns must balance the goal of educating the public on an often sensitive topic while meeting the specific growth goals of healthcare practices or systems. As such, there are several factors that affect planning and ... <a title="Marketing Strategies for Your Healthcare Awareness Campaigns" class="read-more" href="https://newstaging.evokad.com/healthcare-awareness-marketing-strategies/" aria-label="Read more about Marketing Strategies for Your Healthcare Awareness Campaigns">Read more</a>

This month, our social media coordinator dives deeper into the Apple iOS14 update and what it means for Facebook Ad marketing. Get to know the technical side of things and learn how to navigate your Facebook Ad campaigns through this uncharted territory. Click here to check out Part 1 of this blog series to learn ... <a title="Part 2: How to Survive the Facebook Ads and iOS14 Update" class="read-more" href="https://newstaging.evokad.com/survive-ios14-update-part2/" aria-label="Read more about Part 2: How to Survive the Facebook Ads and iOS14 Update">Read more</a>

There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t–and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken the industry by storm, showing that 81% of global respondents feel strongly that companies should ... <a title="CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand" class="read-more" href="https://newstaging.evokad.com/cpg-retail-brands-sustainability/" aria-label="Read more about CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand">Read more</a>

This month, our Account Executive shares a glimpse of what it means to navigate travel clients through a pandemic. Keep reading to get an insider’s perspective on the marketing madness and how we quickly shifted our strategies to overcome the obstacles of COVID-19, as well as what we’re doing now to help drive visitation. Are ... <a title="Destination Marketing: ROI-Driven Strategies During a Pandemic" class="read-more" href="https://newstaging.evokad.com/roi-driven-destination-marketing/" aria-label="Read more about Destination Marketing: ROI-Driven Strategies During a Pandemic">Read more</a>

Member demands are always evolving, especially in today’s climate. Credit union marketers are challenged with the responsibility of rerouting the member journey to reach the last phase of the cycle, otherwise known to be brand advocacy. The member journey targets all the touchpoints a prospective or current member might come across with your credit union, ... <a title="Improving Member Journey Mapping for Your Credit Union" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-journey/" aria-label="Read more about Improving Member Journey Mapping for Your Credit Union">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Media Director to share a bit about his role and the daily tasks he takes on to ensure our clients’ campaigns are successful. Here’s what he had to say. In my role of media director, the ... <a title="The Eight Essential Skills of a Successful Media Director" class="read-more" href="https://newstaging.evokad.com/eight-essential-media-director-skills/" aria-label="Read more about The Eight Essential Skills of a Successful Media Director">Read more</a>