COVID-19 shifted the ways brands marketed their products and services during the pandemic, and the healthcare industry is no exception. Most healthcare marketers froze their current medical digital marketing plans and began pushing coronavirus prevention, symptoms, and testing content. When this global healthcare crisis subsides, marketing teams will have to reevaluate their old marketing strategies ... <a title="2020 Changes to Healthcare Content Marketing Affecting the Future" class="read-more" href="https://newstaging.evokad.com/2020-healthcare-content-marketing-changes/" aria-label="Read more about 2020 Changes to Healthcare Content Marketing Affecting the Future">Read more</a>

People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips at least once a month. Another study found that search rates for local attractions and ... <a title="Gaining the Edge in Organic Search with Your Digital Travel Marketing" class="read-more" href="https://newstaging.evokad.com/organic-search-travel-marketing/" aria-label="Read more about Gaining the Edge in Organic Search with Your Digital Travel Marketing">Read more</a>

Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that many businesses are so focused on new customer acquisition, that they don’t put forth the ... <a title="CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-for-brand-loyalty/" aria-label="Read more about CPG Marketing for Brand Loyalty: Utilizing a CRM for Consumer Retention">Read more</a>

Social media content marketing is where social media strategies meet with content strategies in order to deliver engaging posts for your followers. While it may seem easy to upload a photo and post on Instagram, there is a catch! According to Moz, in order for your post to be successful, it needs to be 10 ... <a title="4 Ways Healthcare Professionals Can Deliver Engaging and Useful Social Media Content" class="read-more" href="https://newstaging.evokad.com/social-media-healthcare-content/" aria-label="Read more about 4 Ways Healthcare Professionals Can Deliver Engaging and Useful Social Media Content">Read more</a>

Whether you’re a marketing veteran or a CEO with an eye on the future, you’ve likely heard the phrase, “Advertising is part art and part science.” As technology continues to overhaul the financial industry, that old adage has never been more relevant. The most eye-catching, creatively led, budget-stretching campaign can fall flat if it’s not ... <a title="Practical Data-Driven Analytics to Enhance Your Content Marketing Strategies" class="read-more" href="https://newstaging.evokad.com/data-driven-finance-marketing/" aria-label="Read more about Practical Data-Driven Analytics to Enhance Your Content Marketing Strategies">Read more</a>

From Instagram and Facebook to YouTube and Tik Tok, there’s one category of posts that never fails to grab the attention (and appetite) of social media users—food. Whether hunger is the motive or not, food content racks high-performance rates on social media, which makes it no surprise that the hashtag #food has accumulated a whopping ... <a title="Restaurant Marketing Photography: The Importance of Social Media Presentation" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-photography-tips/" aria-label="Read more about Restaurant Marketing Photography: The Importance of Social Media Presentation">Read more</a>

The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining, entertainment, and retail. All of this being said, the tourism space is complex, challenging, and ... <a title="Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age" class="read-more" href="https://newstaging.evokad.com/simplify-your-tourism-marketing/" aria-label="Read more about Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age">Read more</a>

COVID-19 is by far one of the biggest challenges this generation has faced. CPG companies had to reinvent their marketing strategies, their messages, and how they reached their current and potential customers in order to survive during the pandemic. CPG brands learned that resilience, innovation, agility, and empathy are marketing tools just as much as ... <a title="Updating & Balancing Your CPG Marketing Strategy: Winning Tactics & Trends" class="read-more" href="https://newstaging.evokad.com/updating-cpg-marketing-strategy/" aria-label="Read more about Updating & Balancing Your CPG Marketing Strategy: Winning Tactics & Trends">Read more</a>

Historically, the healthcare industry has been extremely conservative about digital marketing due to strict HIPAA compliance regulations and the use of patient information and FDA limitations regarding product-marketing practices. This has caused a great struggle for the industry to keep up with the digital age. However, with its growing popularity among current and potential patients, ... <a title="The Impact of Digital Marketing in Healthcare: Why It’s More Important Than Ever" class="read-more" href="https://newstaging.evokad.com/the-impact-of-digital-marketing-in-healthcare-why-its-more-important-than-ever/" aria-label="Read more about The Impact of Digital Marketing in Healthcare: Why It’s More Important Than Ever">Read more</a>

Social media advertising is the most common form of digital marketing these days, with Facebook being the leading social network channel to reach larger audiences. Many restaurant owners simply settle for “boosting” their Facebook posts but lose out on so many tools or content ideas that will help target their specific target audiences in a ... <a title="Jumpstarting Your Restaurant Marketing: Stellar Facebook Ad Trends" class="read-more" href="https://newstaging.evokad.com/jumpstarting-your-restaurant-marketing-killer-facebook-ad-trends/" aria-label="Read more about Jumpstarting Your Restaurant Marketing: Stellar Facebook Ad Trends">Read more</a>