Young in age but not in experience, Millennials, and Gen Zers have lived through financial crises, a global pandemic, and major societal shifts. As such, their personal finances reflect these conditions, as do their attitudes toward financial institutions. Today, we’ll dig into how these younger generations compare to one another in terms of financial planning ... <a title="Global Financial Literacy Changes: How Gen Z and Millennials Are Changing the Game" class="read-more" href="https://newstaging.evokad.com/financial-literacy-genz-millennials/" aria-label="Read more about Global Financial Literacy Changes: How Gen Z and Millennials Are Changing the Game">Read more</a>

Last month the Census Bureau released the more significant portion of the results from last year’s census count. Despite many obstacles and shortcomings during last year’s polling (Looking at you COVID-19), these results paint the picture of an America that is much more racially and culturally diverse than a decade ago. In addition to a ... <a title="5 Benefits of Bilingualism in Advertising and Business" class="read-more" href="https://newstaging.evokad.com/benefits-bilingualism-in-advertising/" aria-label="Read more about 5 Benefits of Bilingualism in Advertising and Business">Read more</a>

Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about meeting those dietary restrictions. Families are feeling desperate for answers, and they’re turning to trusted ... <a title="The Growing Market for Food-Allergic Consumers in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/food-allergy-cpg-marketing/" aria-label="Read more about The Growing Market for Food-Allergic Consumers in CPG Marketing">Read more</a>

This month, our New Business Intern shares his personal take evok internships, including what to expect, how to prepare, and his overall takeaways. If you or someone you know is looking to explore agency life, we invite you to apply for an internship online. Personally, I feel that the most difficult part of interning as ... <a title="Inside Evok: What Does an Internship at Evok Look Like?" class="read-more" href="https://newstaging.evokad.com/inside-an-evok-internship/" aria-label="Read more about Inside Evok: What Does an Internship at Evok Look Like?">Read more</a>

There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the world with a spending power of over $143 billion. So, what does this mean for ... <a title="What Does Gen Z Look for in Healthcare Providers?" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-gen-z/" aria-label="Read more about What Does Gen Z Look for in Healthcare Providers?">Read more</a>

Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial institutions are rapidly shifting from transactional marketing to purpose-driven, relationship-building marketing. And in order to ... <a title="The Evolution of Credit Union Marketing: Personalized Member Experiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-expierences/" aria-label="Read more about The Evolution of Credit Union Marketing: Personalized Member Experiences">Read more</a>

The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out the start of their careers. For credit union marketers, this presents a large-scale opportunity to ... <a title="Reaching Gen Z Through Personalized Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/gen-z-personalized-marketing/" aria-label="Read more about Reaching Gen Z Through Personalized Credit Union Marketing">Read more</a>

Member demands are always evolving, especially in today’s climate. Credit union marketers are challenged with the responsibility of rerouting the member journey to reach the last phase of the cycle, otherwise known to be brand advocacy. The member journey targets all the touchpoints a prospective or current member might come across with your credit union, ... <a title="Improving Member Journey Mapping for Your Credit Union" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-journey/" aria-label="Read more about Improving Member Journey Mapping for Your Credit Union">Read more</a>

With so many diverse options within their fingertips, consumers expect the financial institution they’ve selected to truly know them and their needs. In order to meet their member’s demands, credit unions should rely on data to achieve their goals. When credit unions leverage the data available to them, they are able to better understand members, ... <a title="How Credit Unions Can Use Big Data to Segment Marketing" class="read-more" href="https://newstaging.evokad.com/credit-unions-big-data-segment-marketing/" aria-label="Read more about How Credit Unions Can Use Big Data to Segment Marketing">Read more</a>

The Dos and Don’ts of Testing and Prevention Campaigns With emotional ads generating twice as much profit as those with rational appeal, it’s evident that emotion plays a prominent factor in healthcare marketing. But approaching the topic of testing and prevention with your target audience can be a difficult task. However, emotion paired with the ... <a title="How to Enhance Your Testing and Prevention Healthcare Campaign" class="read-more" href="https://newstaging.evokad.com/testing-and-prevention-campaign/" aria-label="Read more about How to Enhance Your Testing and Prevention Healthcare Campaign">Read more</a>