As credit unions and other financial institutions prep for the new year ahead, our team got to work identifying major consumer mindset and behavior trends coming or continuing into 2023 with a focus on Millennial and Gen Z audiences. From taking steps to prep for financial uncertainty to embracing digital and aligning their values to ... <a title="Credit Union Marketing Trends for 2023: Marketing to Younger Audiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-trends-2023/" aria-label="Read more about Credit Union Marketing Trends for 2023: Marketing to Younger Audiences">Read more</a>

Your customers don’t want to just hear the specials, they want to experience something special. In an age where technology has allowed everything to be tailored to our preferences, your guests have come to expect dining experiences that do the same thing. But what does that look like? Keep reading to ring in the new ... <a title="New Restaurant Consumer Trends to Watch for in 2023" class="read-more" href="https://newstaging.evokad.com/restaurant-consumer-trends-2023/" aria-label="Read more about New Restaurant Consumer Trends to Watch for in 2023">Read more</a>

Social Media Marketing TikTok has become the world’s leading platform for sharing short-form videos. What once started as dancing clips and lip-syncing trends evolved into an opportunity for brand discovery, a news outlet, an educational resource and so much more. With TikTok’s growing influence on buying power and committed user base, it’s essential your business ... <a title="TikTok for Business 101 – How to Use it for Marketing" class="read-more" href="https://newstaging.evokad.com/tiktok-business-marketing-guide/" aria-label="Read more about TikTok for Business 101 – How to Use it for Marketing">Read more</a>

Inclusivity is a buzzword that many companies incorporate into their messaging, but fewer businesses include in their practices. With the technology available to us today, it should be easier than ever to make our online spaces accessible for all, so where is the disconnect between expectation and reality?  We believe that businesses and consumers alike ... <a title="Web Accessibility: How to Overcome the Challenges of Creating Truly Inclusive Digital Experiences" class="read-more" href="https://newstaging.evokad.com/web-accessibility-guide-2022/" aria-label="Read more about Web Accessibility: How to Overcome the Challenges of Creating Truly Inclusive Digital Experiences">Read more</a>

Social Media Marketing Why is a social media marketing plan important for your business? It’s simple — social media is one of the most effective methods of connecting with your audience in a meaningful way. Interacting with your audience on social platforms can generate customer loyalty and increase your brand awareness. Having a presence on ... <a title="Social Media Marketing Guide: Audience Targeting by Platform" class="read-more" href="https://newstaging.evokad.com/social-media-marketing-audience-targeting/" aria-label="Read more about Social Media Marketing Guide: Audience Targeting by Platform">Read more</a>

From the moment your customers take the first bite of one of your unique dishes, they’re hooked. The problem is that if your target audience never hears about your restaurant, they can’t experience your culinary prowess. So, how do you get more people through the door or on your online ordering page? You may have ... <a title="New Consumer Trends to Watch for in 2022: Restaurant Owners Marketing Guide" class="read-more" href="https://newstaging.evokad.com/2022-consumer-trends-restaurant-industry/" aria-label="Read more about New Consumer Trends to Watch for in 2022: Restaurant Owners Marketing Guide">Read more</a>

This year, it’s forecasted that 71% of Americans will take a leisure vacation. How do you capture the attention of such a large audience? You narrow your scope. As the players of the travel and tourism industry fight to stay relevant in an evolving marketplace, it’s time to revamp your marketing strategy to include an ... <a title="Hispanic Travel Trends: How to Influence Niche Travel Markets" class="read-more" href="https://newstaging.evokad.com/hispanic-travel-niche-travel/" aria-label="Read more about Hispanic Travel Trends: How to Influence Niche Travel Markets">Read more</a>

It’s hard to believe there was ever a time before search engines like Google. All of a sudden, finding quick answers to questions like, “what are the symptoms of a cold?” or “why do I feel a sharp pain in my left abdomen?” was a far-fetched thought. Fortunately, we live in simpler times now where ... <a title="1 Billion Searches a Day: How Your Patients Look for Medical Information Online" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-statistics-google/" aria-label="Read more about 1 Billion Searches a Day: How Your Patients Look for Medical Information Online">Read more</a>

How can I better engage with my customer base? Is there a quick and easy way to ramp up my website traffic? What do I have to do to get some positive Yelp reviews? If you’re a restaurant owner and you’ve ever asked yourself these questions, then read further for the answers. These are Evok’s ... <a title="The New Restaurant Marketing Toolkit: What’s Trending in 2021" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-toolkit-2021/" aria-label="Read more about The New Restaurant Marketing Toolkit: What’s Trending in 2021">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Account Manager and Restaurant Category Captain to share a bit about her role and the daily tasks she takes on to ensure our clients’ campaigns are successful. Here’s what she had to say. First thing’s first, ... <a title="The Impact of Account Managers in an Ad Agency" class="read-more" href="https://newstaging.evokad.com/account-managers-advertising-agency/" aria-label="Read more about The Impact of Account Managers in an Ad Agency">Read more</a>