Digital

Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing

From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market isn’t exclusively for luxury brands and goods. High-net-worth individuals and households falling into the category ... <a title="Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing" class="read-more" href="https://newstaging.evokad.com/target-affluent-consumer-cpg/" aria-label="Read more about Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing">Read more</a>

Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy

The travel and tourism industry has been rolling with the punches for the last year and a half, and now there’s more trouble on the horizon. As consumers have grown more aware of how their data is used, their personal privacy has become a growing concern, causing the government to step in to regulate how ... <a title="Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/destination-marketing-third-party-cookies/" aria-label="Read more about Destination Marketing in a Post-Cookie Internet: Evolving Your Marketing Strategy">Read more</a>

3 Effective Ways Credit Unions Can Grow Engagement on Social Media

Social media has experienced a staggering growth rate since 2004, and it’s not pumping the brakes any time soon. Credit unions that don’t hop on board with the latest tactics and trends will simply find themselves buried in the dust of yesterday’s sorrows. Today, it takes more than just a content calendar filled with scheduled ... <a title="3 Effective Ways Credit Unions Can Grow Engagement on Social Media" class="read-more" href="https://newstaging.evokad.com/improving-credit-union-social-engagement/" aria-label="Read more about 3 Effective Ways Credit Unions Can Grow Engagement on Social Media">Read more</a>

1 Billion Searches a Day: How Your Patients Look for Medical Information Online

It’s hard to believe there was ever a time before search engines like Google. All of a sudden, finding quick answers to questions like, “what are the symptoms of a cold?” or “why do I feel a sharp pain in my left abdomen?” was a far-fetched thought. Fortunately, we live in simpler times now where ... <a title="1 Billion Searches a Day: How Your Patients Look for Medical Information Online" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-statistics-google/" aria-label="Read more about 1 Billion Searches a Day: How Your Patients Look for Medical Information Online">Read more</a>

How Marketing Agencies Drive Growth by Setting Smart Marketing Budgets

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our VP, Strategic Planning, to share tips on what makes a good marketing budget for business growth. Here’s his takeaway. How Do I Allocate My Marketing Budgets? In a marketing world proliferating with digital channels and tactics, ... <a title="How Marketing Agencies Drive Growth by Setting Smart Marketing Budgets" class="read-more" href="https://newstaging.evokad.com/marketing-agencies-smart-budgets/" aria-label="Read more about How Marketing Agencies Drive Growth by Setting Smart Marketing Budgets">Read more</a>

How Chatbots Can Help Create Leads for Credit Union Marketing

As member expectations continue to grow, AI has some increasingly bigger shoes to fill. Members demand access to their finances, and customer service, at any time of day. Although your credit union may just be a dial away, members are looking to reach their financial institutions without the wait times of a phone call. That’s ... <a title="How Chatbots Can Help Create Leads for Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/chatbots-create-leads-credit-union/" aria-label="Read more about How Chatbots Can Help Create Leads for Credit Union Marketing">Read more</a>

The New Restaurant Marketing Toolkit: What’s Trending in 2021

How can I better engage with my customer base? Is there a quick and easy way to ramp up my website traffic? What do I have to do to get some positive Yelp reviews? If you’re a restaurant owner and you’ve ever asked yourself these questions, then read further for the answers. These are Evok’s ... <a title="The New Restaurant Marketing Toolkit: What’s Trending in 2021" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-toolkit-2021/" aria-label="Read more about The New Restaurant Marketing Toolkit: What’s Trending in 2021">Read more</a>

No-Cost Cancellations Are Here to Stay: Evolving Your Travel Marketing Strategy

Destinations are opening up, vaccines are being distributed, and it finally feels like we’re leaving the pandemic behind us. With things moving towards the new normal, travelers are beginning to plan and book trips for the coming months. Fifty-six percent of respondents indicated they miss traveling so much they’re willing to book a trip even ... <a title="No-Cost Cancellations Are Here to Stay: Evolving Your Travel Marketing Strategy" class="read-more" href="https://newstaging.evokad.com/no-cost-cancellations-travel-marketing/" aria-label="Read more about No-Cost Cancellations Are Here to Stay: Evolving Your Travel Marketing Strategy">Read more</a>

Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run

In the last few years, there has been a dramatic shift in how people find healthcare information. The internet and social media have become new sources of medical knowledge for many Americans. In fact, some research suggests that Facebook is now one of the most popular places to get healthcare information from friends and family. ... <a title="Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run" class="read-more" href="https://newstaging.evokad.com/hospital-healthcare-facebook-campaigns/" aria-label="Read more about Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run">Read more</a>

The Rise of Burnout and Bleisure for Travel Marketing in 2021

What Does Travel Look Like Post-Pandemic for Remote Workers? The pandemic has welcomed a rollercoaster of uncertainty for the travel industry. Still, one saving grace that has come out of 2021 is the introduction of the flexcation, also known as the ability for remote workers to travel with a work-from-home lifestyle. These implementations for many ... <a title="The Rise of Burnout and Bleisure for Travel Marketing in 2021" class="read-more" href="https://newstaging.evokad.com/remote-workers-travel-marketing/" aria-label="Read more about The Rise of Burnout and Bleisure for Travel Marketing in 2021">Read more</a>