In today's economic climate, it's a struggle for non-profit organizations to gain the funding necessary to survive. Many find themselves locked in competition for government grants, donations, and other means of funding. That is, however, only half of the battle ...

As developers, designers and information architects, it’s the duty of marketers to strive for future-forward strategy when creating websites. Responsibilities include everything from a website’s structure, presentation, behavior, responsive or adaptive attributes, and content management. This ensures that an investment in a website is sound by planning for ease-of-use for the user and ease-of-maintenance for ... <a title="Creating A Future-Forward Web" class="read-more" href="https://newstaging.evokad.com/creating-a-future-forward-web/" aria-label="Read more about Creating A Future-Forward Web">Read more</a>

Members of the evok account strategy and public relations teams recently attended the HIMSS Conference (Healthcare Information Management Systems Society) where 34,000+ professionals convened to discuss Health Care Management through information technology and management systems. Talk among exhibitors included Big Data warehousing on the cloud, real time records, risk management and predictive modeling; while others ... <a title="TMI" class="read-more" href="https://newstaging.evokad.com/tmi/" aria-label="Read more about TMI">Read more</a>

There are many website development cost options. The market is flooded with low-cost options such as GoDaddy, 1and1.com, Weebly and countless others just like them. Traditional advertising and interactive agencies both build at a premium – why? What’s the difference? What makes an agency the better choice over a low-cost solution? Information architecture, user experience, ... <a title="The Keys To A Successful Website" class="read-more" href="https://newstaging.evokad.com/the-keys-to-a-successful-website/" aria-label="Read more about The Keys To A Successful Website">Read more</a>

Social media began as web-only platforms for the young, techie crowd, but over the last few years, it has quickly become more relevant, even now fully integrating with yet another medium – television. It is visible by way of live tweets on a crawl bar; incentives to visit branded social media channels during live shows ... <a title="The Business of Social Television" class="read-more" href="https://newstaging.evokad.com/the-business-of-social-television/" aria-label="Read more about The Business of Social Television">Read more</a>

The brainstorming and research are complete and the team is now pursuing a national awareness campaign. Have you considered all the nuances to deliver a winning promotion? A properly run awareness program can be an effective tool to drive traffic to a company’s website and social media outlets, and ultimately to develop a deeper brand connection with consumers. And with ... <a title="Building a Winning National Awareness Program" class="read-more" href="https://newstaging.evokad.com/building-a-winning-national-awareness-program/" aria-label="Read more about Building a Winning National Awareness Program">Read more</a>

Email marketing, also known as e-blasts and e-newsletters, is one of the least expensive ways to get your message out and can catapult your sales to a new level. Use email marketing to help build your relationship with your customer. The first step to email marketing is selecting a software program. There are several to ... <a title="Email Marketing Tips" class="read-more" href="https://newstaging.evokad.com/email-marketing-tips/" aria-label="Read more about Email Marketing Tips">Read more</a>

Building Business with E-mail Newsletters In this brave new world, getting your company’s message out should be an essential part of your multi-channel marketing efforts. For approximately one-third the cost of producing a traditional printed newsletter, your business can work with an agency specializing in interactive media to create and distribute a dynamic e-mail newsletter ... <a title="E-mail Newsletters" class="read-more" href="https://newstaging.evokad.com/e-mail-newsletters/" aria-label="Read more about E-mail Newsletters">Read more</a>

Your website may get plenty of hits, but do visitors stay long enough to absorb your company’s message before clicking to the next destination in the World Wide Web? Here’s how to increase its “sticky” power: Make the Home Page PopAnimation and music provide a sense of arrival for visitors, and costs less than you ... <a title="Make Your Website Sticky" class="read-more" href="https://newstaging.evokad.com/make-your-website-sticky/" aria-label="Read more about Make Your Website Sticky">Read more</a>

You’ve taken the first step, you’ve applied a web analytics solution to your website. You’re familiar with the basics, but how do you make real use out of the numbers? Here are 10 tips for getting more out of your tracking: 1. Hits should be discarded from the conversation. Everything on your website is stored ... <a title="Stepping Up Your Use of Web Analytics" class="read-more" href="https://newstaging.evokad.com/stepping-up-your-use-of-web-analytics/" aria-label="Read more about Stepping Up Your Use of Web Analytics">Read more</a>