Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used to research and purchase anything. Consumers are using that to their advantage: 82 percent of smartphone users rely on their phone to make ... <a title="How to Win Your Consumers in Micro-Moments" class="read-more" href="https://newstaging.evokad.com/mobile-micro-moments/" aria-label="Read more about How to Win Your Consumers in Micro-Moments">Read more</a>

When was the last time you left home without your phone? Can’t remember? Neither can your audience. Without a doubt, mobile campaigns and mobile-first strategy are at the forefront of marketers’ minds to not only get messages out there, but also make sure they’re actually seen and heard. And when it comes to the travel ... <a title="Mobile and Travel Planning: What It Means for Your Destination" class="read-more" href="https://newstaging.evokad.com/travelers-plan-with-mobile/" aria-label="Read more about Mobile and Travel Planning: What It Means for Your Destination">Read more</a>

Only a short while ago, vertical video seemed like social poison. All but confirmed in a PSA spoof called Vertical Video Syndrome, in 2012, vertical was the pariah of video formats. But with recent changes toward vertical viewing in Instagram and Snapchat, the preference for vertical media has grown, with a potential to redefine mobile ... <a title="Veering to Vertical: Why You Should Adapt Your Video Ads" class="read-more" href="https://newstaging.evokad.com/veering-to-vertical-why-you-should-adapt-your-video-ads/" aria-label="Read more about Veering to Vertical: Why You Should Adapt Your Video Ads">Read more</a>

Starting September 1, Google announced it will automatically pause most Flash elements in Chrome. That means expandable banners, interactive videos and homepage takeovers done with Flash will appear as still images unless visitors have downloaded the right software, all but sealing the platform’s fate. How did what once was an innovative software end up receiving ... <a title="Flash in the Pan: Why HTML5 Reigns Supreme" class="read-more" href="https://newstaging.evokad.com/flash-in-the-pan-why-html5-reigns-supreme/" aria-label="Read more about Flash in the Pan: Why HTML5 Reigns Supreme">Read more</a>

What if you could take on an adrenaline-filled adventure without any of the risk… play alongside your favorite pro athletes… be front row at the next Beyoncé concert… all from the comfort of your living room? With virtual reality technology, these experiences, and many more are made possible. For advertisers, what once seemed a medium ... <a title="Virtual Reality: Advertising’s New Way of Storytelling" class="read-more" href="https://newstaging.evokad.com/virtual-reality-storytelling/" aria-label="Read more about Virtual Reality: Advertising’s New Way of Storytelling">Read more</a>

In the age of ad-blockers, on-demand programming and “Which ad experience would you prefer?” how can you be sure your message is reaching your audience? Millennials in particular have proven difficult to reach through traditional promotional channels, and are one of the most powerful and influential population segments. Getting your message seen by this discerning ... <a title="Standing Out by Blending In: Reaching Millennials Through Native Advertising" class="read-more" href="https://newstaging.evokad.com/reaching-millennials-through-native-advertising/" aria-label="Read more about Standing Out by Blending In: Reaching Millennials Through Native Advertising">Read more</a>

According to a report by LikeHack.com, the average social media user is exposed to 285 pieces of content daily, which equals 54,000 words, and as many as 1,000 clickable links. In a world where audiences are more fragmented than ever and attention levels are scarce, how do we cut through the clutter? This is the ... <a title="Cutting Through the Clutter" class="read-more" href="https://newstaging.evokad.com/cutting-through-the-clutter/" aria-label="Read more about Cutting Through the Clutter">Read more</a>

Did you miss the boat on RSS newsreaders? Even though the technology isn’t the newest, you still may not have been an adopter of RSS newsreaders – here is why you should. You’ve probably seen those little orange RSS buttons all over your email and the Internet but never really looked too far into them ... <a title="Is it Too Late to Start Using RSS Newsreaders?" class="read-more" href="https://newstaging.evokad.com/is-it-too-late-to-start-using-rss-newsreaders/" aria-label="Read more about Is it Too Late to Start Using RSS Newsreaders?">Read more</a>

Mobile usage is continuing to skyrocket and recently, mobile's share of email opens surpassed that of those who open emails via desktop. As more users are accessing email via their smartphones, marketers are realizing the importance of optimizing for mobile, though many are not actually doing so. Below are the top email optimization tactics and the percentage of marketers employing said tactic: 80% are creating engaging and captivating content 72% are personalizing email messages 61% are segmenting their email marketing lists

In a recent study conducted by Curata Inc., advertisers were asked to rank the top reasons they are utilizing content marketing to benefit their business this year. Here are the top 6 majority ranks: #6 Decrease cost of acquisition for new customers #5 Increase SEO and web traffic #4 Establish/sustain thought leadership